EG :: Volume #20

#1977: The drugs have the village

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Feng Yu since lets Corporation of moves into the world after the home, not too with the domestic counterpart captures the market. 冯宇自从让旗下的公司从国内走向世界之后,就不太跟国内同行抢市场了。 Renewal most otherwise quickly by Feng Yu these competitive industries, the home is impossible to have other to travel together the Company survival. 更新最快否则以冯宇那些优势产业,国内根本不可能有其他同行企业存活。 For example the electronic products, Wind & Rain Electronics in the world is topest, other Company makes the downstream to be good, to make the brand, Feng Yu some are the means of normal competition makes it unable to manage. 比如电子产品,风雨电子在全世界都是最顶尖的,别的企业做下游还行,要想自己做品牌,冯宇有的是正常竞争的办法让其经营不下去。 Some many Company are the country words, the national capital holding, Feng Yu gives them a face, but does not represent them to step on the nose upper eyelid. 有许多企业是国字号,国资控股,冯宇给他们一点面子罢了,但不代表他们就可以蹬鼻子上脸。 If the real opposite party has technically been in the lead, then Feng Yu has also recognized, let alone was the domestic market, the international market you can rob are your skill, Feng Yu do not care about such 1-2 industries. 要是真的对方在技术上领先了,那么冯宇也认了,别说是国内市场了,国际市场你能抢走都是你的本事,冯宇不在乎那么一两个产业。 But if closes right up against the village imitation development, then also fights for the market, this enabled Feng Yu to endure. 但是如果靠着山寨模仿发展,然后还来抢夺市场,这就让冯宇不能忍了。 Those who let Feng Yu unable to think, unexpectedly including drugs, some people in village. 让冯宇想不到的是,竟然连药品,都有人在山寨。 Naturally, they do not sell vacation ~ medicine, but after studying your drugs the essential component, oneself do not give a thought to the drugs patent protection, same production. 当然,他们也不是卖假~药的,只是研究出你药品的主要成分之后,自己不顾药品专利保护,一样生产。 For example Powerful Little Brother, this drugs that is the Bing City pharmacy group most makes money, does not have one. Is better, although it that the healthcare nutrition drugs of Bing City drugs manufacture sell is actually the prescription drug. 比如威哥,这个是冰城制药集团最赚钱的药品,没有之一。比冰城制药的保健营养药品卖的都更好,虽然它其实是处方药。 The prescription drug, not having the prescription same to buy, because sells the medicine knows why buys this to go back to use. 处方药,没有处方一样能买到,因为卖药的都知道,买这个回去是干什么用的。 The women are willing not to care to spend how much money for the beauty, the man is also willing for the self-confidence of that aspect, to give up to spend this sum of money very much. 女人愿意为了美丽而不在乎花了多少钱,男人也愿意为了那方面的自信,会很舍得花这笔钱。 Not only this in China, in the world this, even this drugs, have not the low sales volume in Africa. 这个不只是在华夏,在全世界都这样,甚至这款药品,在非洲都有不低的销量。 Naturally, is better, um, the Asian country that sells in Europe and America the Japan sales volume is highest. 当然,在欧美卖的更好,嗯,亚洲国家中岛国的销量最高。 Because this is the prescription drug, will therefore have certain dose standard. But after consideration market receptivity, the Bing City pharmacy group has promoted two types of tablets, one type is 50 mg, another type is 100 mg. 因为这个是处方药,所以会有一定的剂量标准。而考虑到市场接受程度之后,冰城制药集团推出了两种片剂,一种是50mg的,另外一种是100mg的。 But in fact, the majority of hospitals sell is 100 mg, because uses the goal that 50 mg cannot achieve the treatment actually. Naturally, many people use this actually at all are not the treatments, is enhances self-confidently. 而实际上,大部分医院卖的都是100mg的,因为其实使用50mg达不到治疗的目的。当然,许多人其实用这个根本不是治疗,就是提高自信罢了。 Slowly therefore, 50 mg promotes were getting fewer and fewer, sells 100 mg makes money. Person who especially first time takes this drugs, what 100 mg is their mainstream choices, they feared that the dosage small was not easy-to-use. 所以慢慢的,50mg推出的越来越少了,卖100mg的更赚钱啊。尤其是第一次服用这个药品的人,100mg的是他们的主流选择,他们怕剂量小了不好使。 However uses the 50 mg person to know that the normal person was enough with this, buys 100 mg, they were also break off to divide two times to take. 但是许多用过50mg的人知道,正常人用这个足够了,买100mg的,他们也是掰开了分两次服用。 But at this time, the home had a pharmaceutical factory, has publicized the Powerful Little Brother essential component, then said that they also studied one type to update one generation of products, can improve the function lastingly. 可就在这时候,国内有一家药厂,公开了威哥的主要成分,然后说他们也研究出了一种更新一代的产品,可以持久的改善功能。 They said that the essential component is the same, but also includes some different special ingredients, is the generation product, person who even if these used Powerful Little Brother not to have the effect used this easy-to-use. 他们说主要成分相同,但是又含有一些不同的特殊成分,是新一代产品,哪怕那些使用了威哥不太有效果的人用这个都好使。 The name of drugs, is imitates, is called Powerful Little Brother Second Generation. 就连药品的名字,都是模仿的,叫做威哥二代。 This drugs do not dare to advertize on television, they know certainly own this product in fact is robber ~ has used the patent of Bing City pharmacy group. 这个药品不敢在电视上做广告,他们当然知道自己这个产品实际上是盗~用了冰城制药集团的专利。 Therefore they basically are make pharmacy promote, you must buy Powerful Little Brother time, the sales clerk gives you to recommend this product directly, and said that this effect is better. 所以他们基本上就是让药店进行推广,你要买威哥的时候,店员直接给你推荐这个产品,并且说这个效果更好。 The sales clerks sell this to deduct a percentage, naturally is willing to sell this, has caused the Powerful Little Brother domestic sales volume, slid over 30%. 店员卖这个有提成,当然会更愿意卖这个,导致了威哥在国内的销量,下滑了超过30。 Actually has with Powerful Little Brother similar product, has. That side Europe on being pregnant affinity, is similar to the Powerful Little Brother ingredient, but is actually a slow release medicinal preparation, the effect time is longer. 其实跟威哥类似的产品有没有,有。在欧洲那边就有喜爱力等,跟威哥的成分差不多,但是却是一种缓释剂,效果时间更长。 The effect time is longer, regarding many average people, took did not look to oneself happily, this be narrower than the Powerful Little Brother applicable scope, has not gotten sick do not eat. 效果时间更长,对于很多普通人来说,服用了就是给自己找不痛快呢,这个要比威哥的适用范围更窄,没病可别吃。 The person who many have not gotten sick also eats this, does not choose Powerful Little Brother, because of their special occupations, here not too described. 许多没病的人也吃这个,不选择威哥,那因为他们的特殊职业,这里不太多描述了。 You study the same ingredient product the different application modes, this naturally. However domestic that Company, the basic formula completely copies verbatim Powerful Little Brother, this Bing City pharmacy group has made the research contrast. 你研究出同一成分产品的不同应用方式,这个当然可以。但是国内的那个企业,根本配方就是完全照抄威哥的,这点冰城制药集团做过研究对比。 Still makes the sales clerk aim at Powerful Little Brother in the pharmacy, seriously affected the sale of Powerful Little Brother. What is most serious, last month some people ate this counterfeit Powerful Little Brother, then had the heart disease. 还在药店让店员针对威哥,严重影响了威哥的销售。最严重的是,上个月有人吃这种假冒的威哥,然后发心脏病了。 This ingredient, the heart patient is unedible, this has not made showing unexpectedly. Such Company, must give some serious warnings. 这种成分,心脏病人是不能吃的,这个竟然都没做出说明。这样的企业,必须给其一些严重警告了。 Feng Yu arrangement person, should punish one as a warning to others! 冯宇安排人,也该杀鸡儆猴了！ ...... …… Executive Chen Dadan delicious sitting of snow-capped mountain pharmaceutical factory in office/bureau, has recruited a female secretary newly, this looks like compared with previous good. 白山药厂的老总陈达郸正美滋滋的坐在办公室,又新招了一个女秘书,这个看起来比上一个还好啊。 Naturally this does not make him happiest, what making him happiest is, his pharmaceutical factory promoted that Powerful Little Brother Second Generation, sales more and more fiery/popular. 当然这不是让他最高兴的,让他最高兴的是,他药厂推出那个威哥二代,销售越来越火爆了。 Such a frequency near the bankrupt small pharmaceutical factory, was spent after by him several million have bought, start produces various nutrition drugs, pastes others' trademark. 就这么一家频临破产的小药厂,被他花了几百万买下来之后,开始是生产各种营养药品,贴别人的商标。 However afterward was looked by some pharmacies, others do not sell this vacation ~ medicine. He is very angry, how is false ~ medicine? My this ingredient is exactly the same, is only some possible in some not too hygienic things. But this is the antiphlogistic, but can also eat the person badly inadequately? 但是后来被一些药店看出来了,人家不卖这种假~药。他很愤怒,怎么就是假~药呢？我这个成分是一模一样的,只是可能里面有一些不太卫生的东西而已。但这个是消炎药啊,还能把人吃坏不成？ Afterward he understood, must make own brand, but must produce that everybody not to look that the advertisement the drugs were best. He studies, has discovered Powerful Little Brother this best-selling product. 后来他明白了,一定要弄自己的品牌,还要生产那种大家不看广告的药品最好。他研究来研究去,发现了威哥这个畅销产品。 Therefore he made a Powerful Little Brother Second Generation name, the pictorial trademark, the outward appearance packing imitates Powerful Little Brother, then in the color has made the discrimination. 于是他弄了一个威哥二代的名字,商标图案,外观包装都是模仿威哥,然后颜色上做了区分。 You do not make into blue, I make into the pink color. You do not produce the 100 mg product, I produce 50 mg. Right, my this could not advertize, but can make the sales clerk promote, I gave to deduct a percentage, can the sales clerk also not be willing to sell? The pharmacy I also give to deduct a percentage, such pharmacy will again not stop. 你不是弄成蓝色的吗,我弄成粉色的。你不是生产100mg的产品么,我就生产50mg的。没错,我这个做不了广告,但是可以让店员推广啊,我给提成,那店员还能不愿意卖？药店我也给提成,这样药店也就不会再阻拦了。 In his opinion, this Powerful Little Brother ingredient was very simple has explained that then the factory started to produce, this less than three months, his profit had several million! 在他看来,这个威哥的成分很简单就破解了,然后自己厂子就开始生产,这才三个月不到,他的利润已经有几千万了！ One year can gain 100,000,000-200,000,000, this business was good to do. 一年能赚一两亿,这生意太好做了。 „Chen Zong, outside has two police ~ observes, said that is something must ask you.” The secretary comes to report. “陈总,外面有两个警~察,说是有些事情要问您。”秘书进来汇报。 Smiling of Chen Dadan disdains, police ~ observes, has anything to be fearful. If labor ~ business or medicine ~ supervises the bureau and so on functional department he will be worried. 陈达郸不屑的笑了笑,警~察而已,有什么可怕的。要是工~商或者药~监局之类的职能部门他才会担心呢。 But he just saw that two police ~ observes, immediately was beaten both hands. 可是他刚见到那两个警~察,马上就被拷住了双手。 „Chen Dadan, you are a suspect to produce the fake and shoddy drugs, and causes other people to take lethal. Robber ~ with other people patented technology, evades taxes...... Our time jointly enforces the law, you must become typical.” “陈达郸,你涉嫌生产假冒伪劣药品,并造成他人服用致死。还有盗~用他人专利技术,偷税漏税……我们这次联合执法,你要成为典型了。” Chen Dadan the leg was at that time soft, he does not know that he will commit these many crimes? It is not sells to instill, how on booth in life ~ case? 陈达郸当时腿就软了,他怎么不知道,他会犯了这么多罪呢？不就是卖点药么,怎么就摊上了命~案？ His friend called his Chen Dadan, now, his courage had been frightened to break! 原本他的朋友都叫他陈大胆,现在,他的胆子已经被吓破了！ ...... ……
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