EG :: Volume #20

#1956: Does not want the tie ( 2 / 10 )

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„Do the sales of first week major manufacturers count?” Feng Yu is eating the melon seed, while relaxed asking. “第一周各大厂商的销售统计出来没有？”冯宇一边嗑着瓜子,一边轻松的问道。 „Came out, however Microsoft we have not attained.” The Lei Dajun report said. “已经出来了,但是微软的我们还没拿到。”雷大军汇报道。 Their product sales volumes, temporarily look like also good, anticipated is not worse. But this quantity was unable to prove anything temporarily. If the contrast result came out, whose sales volume having a look at same funds type to be higher, this energy proved who was being in the lead at first. 他们的产品销量,暂时看起来还不错,比预期的不差。但这个数量暂时还不能证明什么。如果对比结果出来了,看看同款机型谁的销量更高,这才能证明谁在最初领先了。 After a half hour, Lei Dajun brings to count the good form to come. 半个小时后,雷大军带着统计好的表格进来。 „Un, but also is good, our Lenovo-Silver Mountain Corporation has not missed many compared with the brand machine sales volume of Microsoft system. Compact disc sale Microsoft is in the lead slightly, the internet/network payment downloads us to lead, overall speaking, we are also in the lead.” “嗯,还不错,我们连想银山比微软系统的品牌机销量没差多少。光盘销售方面微软略微领先,网络付费下载我们遥遥领先,整体来看,我们也是领先的。” Feng Yu puts down the form, regarding this data, he is very satisfied. 冯宇放下表格,对于这个数据,他还是非常满意的。 The cooperation of Microsoft with other pc manufacturers is longer, in the minds of many users, is still the world best system supplier. This Bill Gates personally stands is Microsoft win7 advertizes to propagandize, the effect is better also to be normal. 微软跟其他pc厂商的合作更久,在许多用户的心目中,依然是全世界最好的系统供应商。这次比尔・盖茨又亲自站出来为微软的win7做广告宣传,效果好一些也是正常的。 However this is only the first week, the initial explosion stroke should pass by, will then enter the stationary phase of sale, at this time should look that whose endurance is stronger, can maintain the sales volume, even grows, but does not fall immediately. 不过这只是第一周而已,最初的爆发期应该已经过去了,接下来就会进入销售的平稳期,这时候就该看谁的持久力更强,能够将销量保持下去,甚至增长,而不是马上下跌。 Feng Yu also notes, that was the Sony sales volume further slid, because Sony only supported Microsoft, therefore many want to buy the user of XOS system loom, finally has chosen other brands. 冯宇还注意到一点,那就是嗦尼的销量进一步下滑了,因为嗦尼只支持微软,所以许多原本想买xos系统机子的用户,最终选择了其他品牌。 But the Lenovo brand machine sales volume continues to promote, along with expansion of channel, the sales volume rise is inevitable. 而连想的品牌机销量则继续提升,随着渠道的展开,销量上升是必然的。 Microsoft has signed the exclusive collaboration agreement with Sony, this is not the secret, in the profession knows. Many other manufacturers of brand are also paying attention to Sony, how wants to have a look at Sony this exclusive collaboration agreement effect. 微软跟嗦尼签订了独家合作协议,这不是什么秘密,行业里都知道。许多其他品牌的厂商也都在关注着嗦尼,想要看看嗦尼这个独家合作协议效果到底如何。 If Sony sales volume explosive table, the Microsoft powerful suppresses Lenovo-Silver Mountain Corporation, then other manufacturers naturally also will adjust the sales center of gravity. 如果嗦尼销量爆表,微软强势压制住连想银山,那么其他厂商自然也会调整销售重心。 What what a pity is, their sales volume to Sony very disappointed, it seems like has the Microsoft system is a wrong choice. 可惜的是,他们对嗦尼的销量十分的失望,看来只有微软的系统是一个错误的选择。 Sony is not Lenovo, Lenovo is anything relates with Lenovo-Silver Mountain Corporation that said again 2-3 years ago, the Lenovo group gradually turns toward the single system to be excessive, no longer cooperated with Microsoft, many users early have been familiar with. 嗦尼又不是连想,连想跟连想银山那是什么关系,再说早在两三年前,连想集团就逐渐向着单一系统过度,不再跟微软合作了,许多用户早已经习惯。 Even these manufacturers believe that if not the Lenovo group chooses does not continue to cooperate with Microsoft, then the product sales volume of Lenovo group should be higher, the market share should also be higher, the Lenovo group made to sacrifice for Lenovo-Silver Mountain Corporation. 甚至那些厂商认为,如果不是连想集团选择不与微软继续合作,那么连想集团的产品销量应该更高,市场份额也应该更高,连想集团是为了连想银山做出牺牲了。 Now Sony for that manufacturer that Microsoft makes the sacrifice, after they analyze believes that Microsoft to the compensation of Sony, could not make up for the loss of sales volume sliding absolutely. 现在嗦尼就是为了微软而做出牺牲的那个厂商,他们分析后认为,微软给嗦尼的补偿,绝对弥补不了销量下滑的损失。 Even they have calculated, if Sony persists in only supporting the Microsoft system, then Sony in the pc service, should lose money this year! 甚至他们计算了一下,如果嗦尼坚持只支持微软系统的话,那么嗦尼今年在pc业务上,应该是赔钱的！ The sales volume of product is higher, profit margin is higher, because the advertisement cost, the research cost met amortization low of. The Sony product sales volume slides, then some cost amortizations will become extremely high, the profit margin seriously will naturally slide, will calculate finally, simply will not have the profit. 产品的销量越高,利润率就越高,因为广告成本、研发成本等会摊销的很低。嗦尼的产品销量下滑,那么这部分成本摊销就会变得极高,利润率自然就严重下滑,甚至最终计算一下,根本没有利润。 Initially Qiu Bojun had related that side Sony, but Sony that side manner made Qiu Bojun be angry. Why Feng Yu knows certainly, because Sony with Feng Yu is the hostile relationship. 当初求伯军联系了嗦尼那边,可是嗦尼那边的态度让求伯军非常生气。冯宇当然知道为什么,因为嗦尼跟冯宇是敌对关系嘛。 This time, looked how your Sony is rampant. Does not buy our systems, then you make money is very difficult to achieve. Initially IBM when the global pc market grew massively has lost money, Sony this was must follow in others'footsteps. 这一次,看你嗦尼还怎么嚣张。不买我们的系统,那么你连赚钱都很难做到。当初ibm在全球pc市场大量增长的时候都赔钱了,嗦尼这是要步其后尘啊。 „Contacts these pc manufacturers, we increase the promotion expense again, the price of preassemble system, yields profit two US dollars, but requests to increase our Lenovo-Silver Mountain Corporation striking marking in their retail outlet, moreover Microsoft is more striking.” “跟那些pc厂商联系一下,我们再次增加促销费用,预装系统的价格,让利两美元,但要求在他们零售网点必须增加我们连想银山醒目的标识,而且一定要比微软的更加醒目。” Although said what is most important is the reputation, but the promoted effort is also irreducible, even must continue to increase. 虽然说接下来最重要的是口碑,但是推广力度也不能降低,甚至还要继续增加。 The software with the hardware biggest difference is the most capital expenditure of software, is the research cost. The manufacturing cost is extremely low, the selling costs are also low. 软件跟硬件最大的区别就是软件的最主要成本,就是研发成本。生产制造成本极低,销售成本也非常低。 Nothing but produces a compact disc, how many costs can this have? This product sells many, the profit margin is higher, therefore the promotion advertisement promotion cost, is worth. 无非就是生产一个光盘而已,这才能有多少成本？这个产品卖得越多,利润率就越高,所以提升广告促销成本,是非常值得的。 „, Paid attention on internet/network, our XOS 2.0 appraisals how? Contrasts with win7? What new issue did the users ask?” “还有,在网络上关注了没有,我们xos2.0的评价如何？跟win7对比呢？用户提出了什么新的问题？” „Our appraisals are quite high, in system grading, is on a par with win7, the appraisal population is also similar. However interesting situations, that is the new systems assessment of Apple Corporation unexpectedly compared with our high, but the appraisal population were too little more than us, suspected that this number occupies the issue.” “我们的评价还是比较高的,在系统评分上,跟win7不相伯仲,评价人数也相似。不过有一个有意思的情况,那就是水果公司的新系统评价竟然比我们的更高,但是评价人数比我们少太多了,怀疑这个数据有问题。” „Apple Corporation? This insufficient is the worry. We do not need to think now how to beat Apple Corporation, after all the Apple Corporation staple market in North America, next is Europe.” “水果公司？这个不足为虑。我们没必要现在想着怎么击垮水果公司,毕竟水果公司的主要市场是在北美,其次是欧洲。” The Lenovo-Silver Mountain Corporation main market is Asia and Eastern Europe, is other European area and North America. The system sale of Apple Corporation, mainly also closes right up against their electronic products, but few individual pure will purchase the Apple Corporation system, on the airplane operates the dregs in other brands. 连想银山最主要的市场是亚洲和东欧,然后才是欧洲其他地区和北美。水果公司的系统销售,主要也是靠着他们的电子产品罢了,可没有几个人单纯的会购买水果公司的系统,在其他品牌机上运行很渣嘛。 Now Microsoft should compared with Lenovo-Silver Mountain Corporation repugnant Apple Corporation, wear, but with collecting also wants to beat Apple Corporation, good to snatch some work orders. 现在微软应该比连想银山更加的讨厌水果公司,戴而和汇普也想击垮水果公司,好将一些办公订单抢下来。 Apple Corporation training dying loyal powder this point ability, is very formidable. Some obviously are products that Apple Corporation follows, in their eyes was Apple Corporation founded this product! 水果公司培养死忠粉这一点的能力,还是非常强大的。一些明明是水果公司跟风的产品,在他们眼中就是水果公司开创了这个产品！ „New issue about our system, was some users said that was different from the Microsoft style, used not to be familiar with.” “关于我们系统的新问题,就是一些用户说跟微软的风格不一样,用着不太习惯。” This makes us improve, are we different are good? From the source code, to concept, we are different, the feeling that if you experience is the same with Microsoft, that is our Failed. 这让我们怎么改进,我们本身就不一样好不好？从源代码,到开发思路,我们都是不同的,要是你体验的感觉跟微软一样,那才是我们的失败呢。 Regarding this opinion, the meaning of Qiu Bojun does not need to pay attention, Lei Dajun believes that these people should pay attention, this explained that they have used the Lenovo-Silver Mountain Corporation system, should more hesitant to see, they have used for one week later, liked. 对于这种意见,求伯军的意思是不需要理会,雷大军则认为,这些人更应该理会,这说明他们使用了连想银山的系统,应该让更多犹豫的人看到,他们用了一周后,就喜欢上了。 Feng Yu also thinks that should carry on the key publicity, even the prominent XOS 2.0 merits, have bootstraping to the potential consumer like this. 冯宇也认为应该对此进行重点宣传,甚至突出xos2.0的优点,这样对潜在消费者更有引导性。 „Was right, after the new system is released, having what loophole to appear?” Just promoted, if had the loophole immediately, this was not the good news. “对了,新系统推出之后,没有什么漏洞出现吧？”刚推出,要是马上就有漏洞了,这可不是什么好消息。 „Temporarily does not have, but that side Microsoft does not have. In this point, we were also tie. So long as at newly on the airplane maintains with the Microsoft same sales volume, then relies on us to pay expenses to download many this point to show, the user who uses our XOS 2.0 systems were more.” “暂时没有,不过微软那边也没有。这一点上,我们也算是打平了。只要在新机上保持跟微软一样的销量,那么凭借我们付费下载更多这一点就可以证明,使用咱们xos2.0系统的用户更多了。” „Goal cannot be the tie, we must win! The software industry first throne, should be one's turn our Lenovo-Silver Mountain Corporation to sit!” Lei Dajun fully-confident saying. “目标不能是平局,我们必胜！软件行业第一的宝座,也该轮到我们连想银山来坐了！”雷大军信心百倍的说道。 ...... ……
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