EG :: Volume #17

#1681: Draws in Tata ( 3 / 5 )

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„Draws the list, I am Feng, regarding some car brands of US, you whether is interested?” “拉单,我是冯,对于米国的一些汽车品牌,你是否有兴趣？” Tata Motors enters the vehicle domain since 99 years, has made the commercial vehicle. However they have not taken the take action brand in vehicle domain anything, also calculates in India, the development not has been good. 塔塔汽车从99年开始进入乘用车领域,原本一直都是做商用车的。但是他们在乘用车领域没有什么拿得出手的品牌,也就是在印度还算可以,发展一直不太好。 Therefore they have wanted to purchase 1-2 good vehicle brands, thus expands the Tata Motors popularity. 所以他们一直想要收购一两家不错的乘用车品牌,从而扩大塔塔汽车的知名度。 Listened to Feng Yu to say solely that immediately came the interest: „Feng, is the car brand of US, which Corporation? With using, Ford or Chrysler?” 拉单一听冯宇这么说,顿时来了兴趣:“冯,米国的汽车品牌,是哪家公司的？同用、富特还是科莱斯乐？” Except these three big car Company, the US did not have anything to take take action car Corporation, or has not drawn list car Corporation that Tata can have a liking. 除开这三大汽车企业,米国也没有什么拿得出手的汽车公司了,或者说没有拉单・塔塔能看得上的汽车公司。 Purchases small Corporation, was inferior one invest to put up a factory, the brand that they want now, naturally also wants the technologies of some vehicles. 收购小公司,不如自己重新投资建厂呢,他们现在要的品牌,当然也要一些乘用车的技术。 „Chrysler, our here obtained the news, US Financial group, prepares the Chrysler again buy-back, divides family property with Daimler. They not only the fund is sufficient, but also has the good interpersonal relationship, we must purchase, must spend more money, not cost-effective/worthwhile.” “科莱斯乐就算了,我们这边得到消息,有一家米国财团,准备将科莱斯乐重新回购,与戴姆勒分家。他们不但资金充足,而且有不错的人际关系,我们要收购,就要花更多的钱,不划算。” „But with using to be different from Ford, their two Company both plan to sell some services, including brand, factory, shop wait / etc., even has also included some R &\; D centers, what kind, whether you are interested?” “但是同用和富特就不同了,他们两家企业都打算出售一些业务,包括品牌、工厂、门店等等,甚至还包括了一些研发中心,怎么样,你是否有兴趣？” „What brand?” Has not asked other only, these factory, shop and R &\; D center, he does not care, he cares is the brand. “都什么品牌？”拉单没问其他的,那些工厂、门店和研发中心,他都不太在意,他在意的就是品牌。 The factory and shop can invest, the technology, the Tata Motors these years progress are also big. However the brand, manages dozens years of brand particularly, this in one single day cannot achieve, in the pulling single heart, this most important. 工厂、门店都可以自己投资,技术方面,塔塔汽车这些年的进步也非常大。但是品牌,尤其是经营数十年的品牌,这个不是一朝一夕能够做到的,在拉单的心中,这个最为重要。 „HUMMER, Land Rover, Szabo, but fertile, three vehicle brands, but also included and so on code in Ford hand from reaching the Corporation stock.” “捍马、陆虎、萨博、沃而沃等,还有一些三线的乘用车品牌,还包括了富特手中的码自达公司股份等等。” As for the Jie leopard, this Feng Yu had not said that because this is Feng Yu must take. 至于婕豹,这个冯宇没说,因为这个是冯宇要拿下的。 Along with the decline of HUMMER in US, then the Eastern Divine Deer low energy consumption, the high performance SUV inevitable sales volume will be getting better and better. Passenger vehicle, Feng Yu insisted that their Song River sign, this process these years promotions, many can also in Europe and America be three brands. 随着捍马在米国的衰落,那么东方神鹿的低能耗,高性能suv必然销量会越来越好。轿车方面,冯宇还是坚持自己的松江牌,这个经过这些年的推广,多少也能在欧美算是三线品牌了。 Let alone along with the massive exits of little elf, can lead the popularity promotion of Song River sign. 更何况随着小精灵的大量出口,也能带动松江牌的知名度提升。 But in race car and other aspects, the Bing City Machinery manufacture group is very weak, even if internally, the race car of Song River sign sells also general, can only say does not lose money, but does not make money. 可是在跑车等方面,冰城机械制造集团还是非常弱,哪怕是在国内,松江牌的跑车卖的也一般,只能说不赔钱,但是也不赚钱。 Jie leopard in race car, there is a certain foundation, combines Song River car here technology , to promote the race car of new generation, should very be popular. 婕豹在跑车方面,还是有一定基础的,结合松江汽车这边的技术,推出新一代的跑车,应该会很受欢迎。 The Feng Yu plan builds to concentrate on the Jie leopard the brand of speed, the race car, is the straddling of zones car(riage), must pay great attention to the speed, pays great attention to the wind resistance coefficient wait / etc.. 冯宇计划是将婕豹打造成一个专注于速度的品牌,无论是跑车,还是跨界车,都要注重速度,注重风阻系数等等。 As the matter stands, can draw support from the marketing channel of Jie leopard , to promote other brands the car(riage)s, making Bing City Machinery make on the car sales volume again a yet higher goal of group. 这样一来,就可以借助婕豹的销售渠道,推广其他品牌的车,让冰城机械制造集团的汽车销量再上一层楼。 Regarding fertile and fertile also good, is the secure lead goats, but fertile but Wo Ke does not have the vehicle, commercial vehicle. 至于说沃而沃也不错,一直都是安全性的领头羊,但是沃而沃可不是有乘用车,还有商用车。 Although the Bing City Machinery manufacture group also makes the research and development of commercial vehicle, but has discarded the domestic-made service gradually. Concentrates on like valuable Ma vehicle is good, the research of commercial vehicle sells to make a profit is simpler. 冰城机械制造集团虽然也做商用车的研发,但是已经逐渐舍弃掉了自己生产的业务。像宝玛一样专注于乘用车就挺好,商用车的研发成果则卖出去获利更简单。 If can fertile and fertile resolution, then Feng Yu is quite interested. However heard that side Guangzhou car to look to be fertile and fertile, Feng Yu has not planned to continue to compete. 要是能将沃而沃拆分,那么冯宇还比较有兴趣。但是听说羊城汽车那边已经瞄上了沃而沃,冯宇也就没打算继续竞争。 Only almost without hesitation has chosen Land Rover, because of this Corporation in Britain, the country of their India's with belonging to Commonwealth of Nations, and is also quite famous in India that many matters can facilitate. 拉单几乎毫不犹豫的就选择了陆虎,因为这个公司在英国,他们印度同属于英联邦的国家,许多事情会方便的很,并且在印度也比较有名气。 Moreover Land Rover is also European most famous all-terrain vehicle brand, this enters the European vehicle market to Tata Motors, has very big help. 而且陆虎也是欧洲最著名的越野车品牌,这对塔塔汽车打入欧洲乘用车市场,有着很大的帮助。 Naturally, they also need a passenger vehicle brand, fertile and Szabo, this needs to consider. However changed mind to draw has smiled only, this was works with Feng, cannot the advantage make him occupy, Feng Nabian had not said that liked anything. 当然,他们还需要一个轿车品牌,沃而沃和萨博,这个需要考虑一番。不过转念拉单就笑了,这是跟冯合作,不能好处都让他占了,冯那边还没说喜欢什么呢。 „Feng, I quite likes Land Rover, but also wants a passenger vehicle brand. Right, with using in of South Korea with using Great Universe whether plans to sell out?” “冯,我个人比较喜欢陆虎,还想要一个轿车品牌。对了,同用旗下在南韩的那个同用大宇是否打算卖掉？” Great Universe in South Korea, is South Korean second largest car Company, initially was also the joint capital route that took, then after pooling capital to finish, fast expansion. 南韩的大宇,也是南韩第二大汽车企业,当初也是走的合资路线,然后合资结束后,快速的扩张。 Who the joint capital side is, is with using. Also was this example has given the China car(riage) business inspiration, they think that the joint capital and had the outlet, can enhance own technology, slowly can rush out the reputation in the world. 合资方是谁呢,就是同用。也是这个例子给了华夏车企启发,他们认为合资并不是没有出路,可以提高自己的技术,慢慢的就能在世界闯出名头。 However in late last century, Great Universe went bankrupt, Great Universe car with the purchase, was turned with using Great Universe, then three years ago, the commercial vehicle of Great Universe had sold to Tata Motors, turned into the Tata Great Universe. 但是在上个世纪末,大宇破产了,大宇汽车被同用收购,变成了同用大宇,然后三年前,大宇的商用车卖给了塔塔汽车,变成了塔塔大宇。 Commercial vehicle development of such Tata Motors in South Korea unusual is good, and also exported China and Russia. If can using in common Great Universe entire purchases, that was too good, to them in the strategy of Southeast Asia, has the pivotal significance. 这样塔塔汽车在南韩的商用车开展的非常好,并且还出口到了华夏和俄罗斯。如果能将通用大宇整个收购下来,那就太好了,对他们在东南亚的战略,有着举足轻重的意义。 That with using Great Universe, Feng Yu also wants to buy, what a pity with using that side said that Shanghai with using with using Great Universe, they will only sell one, such being the case, Feng Yu chose to receive the first national capital brand. 那个同用大宇,冯宇也想买呢,可惜同用那边说了,魔都同用和同用大宇,他们只会卖一个,既然如此,冯宇还是选择了先将国资品牌收回来。 Moreover uses in common Great Universe mainly also to produce with using the brand , the factory absolutely is very good, but brand technology anything, has left uncultivated. 而且通用大宇主要也是生产同用旗下的品牌,工厂绝对是非常好,但是品牌技术什么的,已经荒废了。 „Draws the list, this they will not sell. With using to have the problem with the management of Ford, they found my Wind & Rain Holding Company group, wants to sell to me. But that side my motherland also has the national capital, wants to purchase some.” “拉单,这个他们不会卖的。同用和富特的经营都出现了问题,他们找到我的风雨控股集团,想要出售给我。而我的祖国那边也有国资,想要收购一些。” „We are the partners, matter that this type has the advantage to everybody, I definitely not cheap bystander, therefore this time, I have also informed you.” “我们是合作伙伴,这种对大家都有好处的事儿,我肯定不会便宜了外人,所以这一次,我也通知了你。” „The Ford brand has not planned to sell, I am also making the person talk that to them, that is the Jie leopard, this I exert its utmost. Since you like Land Rover, then I suggested that you also take HUMMER, like this in all -terrain vehicle domain, you will become strongest.” “富特还有一个品牌没打算卖,我也正让人跟他们谈呢,那就是婕豹,这个我势在必得。既然你喜欢陆虎,那么我建议你将捍马也拿下,这样在越野车领域,你们就会成为最强的。” „As for passenger vehicle, with using these brands you also had a look, to have a liking for anything, we turned head to discuss together.” “至于轿车方面,同用旗下那些品牌你也看看,看上了什么,咱们回头一起谈。” „Feng, you were really suffice the friend. Good, my here studied, immediately called you!” List Tata said loudly. “冯,你真是太够朋友了。好,我这边研究好了,马上给你打电话！”拉单・塔塔大声说道。 „Was right, draws the list, a matter must explain with you ahead of time. I plan to register new Corporation, is counted a bridge, acts to purchase in the name of this new Corporation, then carries on the assets reorganization, sold to our respective Corporation the premium asset again, do you think what kind of?” “对了,拉单,还有一件事要跟你提前说明。我打算注册一家新公司,算作一个桥梁,以这家新公司的名义出面收购,然后进行资产重组,将优质资产再卖给我们各自的公司,你觉得怎么样？” „Ok, this is best, province troubled. How however this new Corporation registers, how the investment proportion and do the equity ratio assign?” “可以啊,这样最好,省的麻烦了。不过这个新公司怎么注册,出资比例和股权比例怎么分配？” „Preliminary plan is your Tata, some national capital of Wind & Rain Holding Company and our country pools capital, then the matter of assets reorganization, we discussed are coming, finally the asset allocation, we also consulted are coming, the specific condition, we spoke in detail.” “初步计划是你们塔塔,风雨控股和我们国家的某国资进行合资,然后资产重组的事情,咱们商量着来,最终资产分配,咱们也协商着来,具体条件,咱们详谈。” „Where are you at? New York? Good, two days I have the person to go to New York, we see the face-to-face talk!” “你在哪？纽约？好,过两天我带人去纽约,咱们见面谈！” ...... ……
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