EG :: Volume #17

#1662: Superior service enlargement

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Ralph these words casually did not certainly say that but is their plan capitalization acquires this supermarket group. Naturally does not buy specially, the North American Supermarket group that but buys the share-holding specially, currently ranks eighth in North America, the year turnover has 30 billion US dollars similarly. 拉尔夫这句话当然不是随便说的,而是他们真的打算全资收购下来这家超市集团。当然不是特意购,而是特意购参股的这家北美超市集团,目前在北美排名第八,年营业额同样有30000000000美元。 If this supermarket group purchases, merges into Taihua Supermarket Group, then can promote the Taihua Supermarket Group scale once more, can the cost reduction. 这家超市集团如果收购下来,并入泰华超市集团旗下,那么能再次提升泰华超市集团的规模,同时也能降低成本。 Feng Yu is makes Ralph they purchase in the name of Wind & Rain Holding Company group, then handed over sold to Taihua Holding Group again, after merging into Taihua Supermarket Group, but can also expand equity ratio of Feng Yu in Taihua Supermarket Group. 冯宇就是让拉尔夫他们以风雨控股集团的名义收购下来,然后转手再卖给泰华控股集团,并入到泰华超市集团旗下后,还能扩大冯宇在泰华超市集团中的股权比例。 ? Brown was angry, this supermarket is they infiltrates the North American market important board game piece, is important method/trick of their expansion. 迪?布朗气坏了,这家超市是他们打入北美市场重要的棋子,也是他们扩大规模的重要手段。 They are planned after the capitalization controls stock this supermarket group, merges some scale similar supermarket groups once more, then can return the ranks of world three big retail giants, again pushes Taihua Supermarket Group, casts off the polar bear supermarket group that behind closely pursues. 他们是打算全资控股这家超市集团后,再次并购一些规模差不多的超市集团,然后就可以重新回到世界三大零售巨头的行列,再一次将泰华超市集团挤下去,也甩开身后紧紧追赶的北极熊超市集团。 Now looks like, probably this Wind & Rain Holding Company group, iron core with them competes to be the same. 现在看来,好像这个风雨控股集团,是铁了心跟他们竞争一样。 What he does not know, not only Ralph has related this supermarket group, the shareholders of several supermarket groups, have contacted him on own initiative, planned that sells some stocks to give him. 他不知道的是,拉尔夫不只是联系了这家超市集团,还有好几家超市集团的股东,主动跟他联系了,打算出售一些股份给他。 Some have owed in other projects, needs the fund to fill, some are the plan invests other industries, raises the fund, but also some are the supermarket turnover drops, they need the new shareholder to stimulate. 有的是在其他项目上亏了,需要资金填补,有的是打算投资其他的产业,筹集资金,还有的是超市营业额下降,他们需要新的股东来刺激。 Therefore the choice of Ralph has, not only the stock of this supermarket. 所以拉尔夫的选择有很多,不只是这一家超市的股份而已。 However the stock sells of other family|home supermarkets were too few, being hard makes Feng Yu satisfy. Even if cannot control stock, but cannot become a young shareholder, must occupy over one-third, avoids the opposite party controlling stock absolutely. 但是其他家超市的股份出售的太少了,难以让冯宇满意。就算不能控股,但是也不能成为一个小股东啊,怎么也要占据1以上,避免对方绝对控股。 Feng Yu planned that these time gains ticket big later, makes a connection with the Wind & Rain Holding Company the superior service of group and Taihua Holding Group, expansion. 冯宇打算这一次赚一票大的之后,就将风雨控股集团和泰华控股集团旗下的优势业务打通,扩大。 Like this through owns stocks alternately, will make the share more complex, stable. 这样通过交叉持股,会让股权结构变得更加复杂,也就更加的稳固。 Not only retail, Kameido Masao is also relating car, it, electron and other aspects, naturally is also the competitive industries of Japan. 不只是零售方面,龟田正雄还在联系汽车、it、电子等方面,当然也都是岛国的优势产业。 Feng Yu many Company, the brand is perhaps most visible, the brand value is also most top, but the scale is not good. 冯宇的许多企业,品牌或许知名度最高,品牌价值也是最顶级的,但是规模却不行。 For example Wind & Rain Electronics and Wind & Rain Appliances, the group compare with the Sony group and Song, missed is too far. 比如风雨电子和风雨电器,跟嗦尼集团、淞下集团比起来,还是差太远了。 Others make the electronic electric appliance similarly, but others can develop in the derivation industry unusual is good, becomes world top big Corporation. 别人同样是做电子电器,但是别人就能在衍生产业上发展的非常好,成为世界顶尖的大公司。 The single plant scale, Wind & Rain Electronics and Wind & Rain Appliances missed. 单只工厂规模,风雨电子和风雨电器这边就差了很多呢。 If can purchase top electronic electric appliance Corporation at this time, to the expansion of scale, has the enormous advantage. 如果这时候能够收购一家顶尖的电子电器公司,对规模的扩大,有着极大的好处。 car is also same, although the Bing City Machinery manufacture group is China Boss , but the entire world compares, the sales volume or the brand value, cannot arrange first ten. 还有汽车也是一样,冰城机械制造集团虽然是华夏的老大,但是整个世界比起来,无论是销售额还是品牌价值等,都排不进前十。 If can purchase some car brands at this time, then can draw support from the channel of opposite party , to promote Song River car. After five years to ten years of development, can make Song River car occupy that market truly. 如果这时候能够收购一些汽车品牌,那么就可以借助对方的渠道,来推广松江汽车。经过五年到十年的发展,就能真正让松江汽车占据那块市场了。 Company develops certain scale, will step onto the expanded route of purchase and annexation frequently. Because general Company development time, is a main attack market first, then expanded market slowly. 企业发展到一定的规模,经常会走上收购、兼并的扩大路线。因为一般企业发展的时候,都是先主攻一个市场,然后慢慢的扩大市场。 But you when a main attack market, colleague also in other main attack market. You want to expand the market, the colleague also wants to expand the market. 可是你在主攻一个市场的时候,同行也在主攻另外的市场。你想扩大市场,同行也想扩大市场。 Every so often, the product of both sides is unable to lead the opposite party thoroughly, has the merit mutually, and has the faithful consumer. At this time fought for the market, had possibility to be mutually wounded. 很多时候,双方的产品都无法彻底领先对方,互有优点,且都有忠实的消费者。这个时候争抢市场,就有可能两败俱伤。 Then Europe and America the most universal resolution format is anything, merge! 那么欧美这边最普遍的解决方式是什么呢,合并！ If one is small, big, is the big wish purchase is definitely small. Also sometimes, will adopt the pattern of merger and acquisition. 如果是一家小,一家大,那么肯定是大的想要收购小的。有时候,也会采取并购的模式。 But if two Corporation scales differ not in a big way, no one is able to guarantee can purchase the opposite party time, will then adopt the pattern of merge, and can unify two Corporation strong points, making all shareholders make money. 但如果两家公司的规模相差不大,谁也无法保证能够收购对方的时候,那么就会采取合并的模式,并且可以结合两家公司的长处,让所有的股东都赚钱。 This quite typical has Daimler Chrysler Corporation, after is two very formidable car(riage) business merge the product. 这个比较典型的有戴姆勒-科莱斯乐公司,就是两家非常强大的车企合并后的产物。 After the merge, two Corporation shareholder originally, turned into the new Corporation shareholder, such shareholder can gain to more money. They must compete only, after is this merge, Corporation authority and brand. 合并后,原本的两家公司的股东,就变成了新公司的股东,这样股东能够赚到更多的钱。他们唯一要竞争的,就是这家合并后公司的权力和品牌。 Slightly swallows big example, has. 这其中,小吞大的例子,也不是没有。 For example Worldcom Corporation, this is most typical small swallows the big example. However the result, Corporation is fast, in 2-3 years become in the world second internet/network and communication corporation, the market value once approached 200 billion US dollars. 比如世通公司,这就是一个最典型的小吞大例子。但是结果呢,公司快速在两三年时间成为世界上第二的网络、通信集团,市值一度接近200000000000美元。 But realistic, that is they are in debt to exceed 40 billion US dollars, and every year has the large amount loss. 可是现实呢,那就是他们负债超过40000000000美元,且每年都有巨额的亏损。 In order to maintain stock price, they have to take risks, make the forged account. Then was looked after by Feng Yu the person explodes, the Corporation stock price rapid diving, finally has taken the path of bankruptcy. 为了保持股价,他们不得不铤而走险,做假账。然后被冯宇找人爆出来之后,公司股价迅速跳水,最终走上了破产的道路。 These once Worldcom Corporation shareholder, had once been in the rich and powerful people list, but afterward went bankrupt , many people. 那些曾经的世通公司股东,一度都登上了富豪榜,但是后来跟着破产的,也有许多人。 The way that Feng Yu uses is different, he has not planned to merge, he is the plan purchases, purchases with the cash. 冯宇用的方式不同,他并没有打算并购,他是计划收购,用现金来收购。 First he currently has many cashes, moreover after this time, he will have more cashes, these cashes, must certainly spend. 首先他现在就有不少的现金,而且经过这一次之后,他将拥有更多的现金,这些现金,肯定是要花出去的。 Purchases colleague well-known Company, expands oneself Corporation industrial scale, this is the safest path, compared with entering the strange domain, is much better. One is a more convenient management, another can also conform with the dominant resource, making Company more formidable. 收购同行知名企业,扩大自己公司的产业规模,这是最稳妥的道路,比进入陌生的领域,要好的多。一个是更方便管理,另外一个也可以整合优势资源,让企业变得更加强大。 Only if this strange domain, has the important strategic significance, for example ship transport profession, then regards as another matter. 除非这个陌生的领域,有着重要的战略意义,比如船运行业,那么则另当别论。 These most need the expansion, is these has not become the world first service. The world first, continued to expand, the trouble will be lots. 这其中最需要扩大规模的,就是旗下那些并没有成为世界第一的业务。已经世界第一了,继续扩大,麻烦就会很多。 For example will be a suspect to monopolize, will be resisted anything by each country. 比如会涉嫌垄断啊,会被各个国家抵制什么的。 But if not the world first, after the purchase, is not, then on easy many. Feng Yu plans to turn into world second, third some Company, then through own development, becomes the world first. 但是如果不是世界第一,收购后也不是,那就容易的多。冯宇打算是将一些企业变成世界第二、第三那样,然后通过自身发展,成为世界第一。 Like this not only dodges the trouble that some possibly involved, and can have some challenges and powers. 这样既规避了一些可能涉及到的麻烦,又能有一些挑战和动力。 Or Feng Yu wants to stutter fatty, is quite difficult. For example car profession, Feng Yu , to become the world first, then the purchase scale is Song River car four times of Company, such, not only to slightly swallow in a big way, needs the fund is also astronomical figures. 或者说冯宇想要一口吃成胖子,也比较困难。比如汽车行业,冯宇要想成为世界第一,那么得收购规模是松江汽车四倍的企业,那样不但是以小吞大,所需资金也是一个天文数字。 However some purchase car brands, then development slowly, within ten years, becomes world first five car Company, there is a very big possibility. Then slowly attempts it, not necessarily has not become the world Boss opportunity. 但是收购一些汽车品牌,然后慢慢的发展,十年之内,成为世界前五的汽车企业,还是有很大可能的。然后再徐徐图之,未必没有成为世界老大的机会。 These very big purchase, is unable to carry on temporarily, Feng Yu will not draw cash to purchase at this time, when 1-2 years, after the economic crisis appears, is the Feng Yu take action good opportunity! 这些非常大的收购,暂时无法进行,冯宇是不会这时候拿钱出来收购的,等一两年,经济危机出现后,就是冯宇出手的好时机！ ...... ……
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