EG :: Volume #17

#1604: Nokia and BlackBerry cried

LNMTL needs user funding to survive Read More

Operating system, Microsoft started the master stroke doing advertisement, declared that their fifth-generation smartphone operating system has how outstandingly, speed how quick, and conserves energy anything. 操作系统方面,微软开始了大手笔的做广告,宣称他们的第五代智能手机操作系统有多么的优秀,速度多么的快,且还节能什么的。 Also sees this point, starts to advertize that Lenovo-Silver Mountain Corporation does not show weakness, selected them to eagerly anticipate the revolution of many cell phone application, Microsoft many functions, imitated their, and had many functions, was Microsoft cannot imitate. 看到这一点,连想银山毫不示弱的也开始做广告,点出他们引领了多种手机应用方向的革命,微软的多少功能,就是模仿他们的,且还有很多功能,是微软所模仿不了的。 Microsoft said that their many cell phone manufacturer's support, Lenovo-Silver Mountain Corporation said afterward, the world first and second cell phone manufacturer, does not support the Microsoft system, obviously this system is not easy-to-use. 微软说他们有多少手机厂商的支持,连想银山随后就说,世界第一和第二的手机厂商,都不支持微软的系统,可见这个系统并不好用。 Like the vist system that Microsoft once brought out, oneself think again good, change disappointing reality. Moreover Lenovo-Silver Mountain Corporation also points out, Microsoft to promote the vist system, once announced that stops the significant renewal of p system, if that Microsoft brought out the new generation smartphone operating system, they will also maintain the old system? 就像微软曾经推出的vist系统一样,自己觉得再好,也改变不了差劲的现实。而且连想银山还指出一点,微软为了推广vist系统,曾宣布停止p系统的重大更新,那么如果微软推出新一代智能手机操作系统了,他们还会维护老款的系统吗？ This point, although Microsoft said that they true stop p significant renewal, had not spoken incorrectly at that time the words, has left out possibly this word. 这一点,虽然微软解释说,他们并没有真正的停止p重大更新,当时只是说错了话,漏掉了可能这个词。 But this cannot satisfy user, many users thought that Lenovo-Silver Mountain Corporation said is very reasonable, Microsoft once planned such to do, if no existence of Lenovo-Silver Mountain Corporation, perhaps did. 可是这样并不能让用户满意,很多用户都觉得,连想银山说的很有道理,微软曾经计划这么做了,如果不是有着连想银山的存在,恐怕真就做了。 In this regard, Microsoft lost user's trust. They also thought that the Lenovo-Silver Mountain Corporation system, truly has many merits. 在这一点上,微软已经失去了用户的信任。他们也都觉得,连想银山的系统,确实有着非常多的优点。 Naturally, did not say that the Microsoft system is not good, but the Wind & Rain cell phone does not support the Microsoft system. 当然,不是说微软的系统就不好,可是风雨手机并不支持微软系统啊。 These cell phone manufacturers that supports the Microsoft system, does is any products, has no way to compare with Wind & Rain and Aihua intelligence machine completely. 支持微软系统的那些手机厂商,做出来的都是什么产品啊,跟风雨、爱华的智能机完全没法比。 These cell phone manufacturers, does not know what their these consumers want is anything. 那些手机厂商,根本不知道他们这些消费者想要的是什么。 In this quarrel, carries the intelligence machine sales volume of hs system and Microsoft system, is growing, although the Wind & Rain cell phone grows many, but other cell phone manufacturers in the respective supreme headquarters, the sales performance are also outstanding. 就在这个争吵中,搭载hs系统和微软系统的智能机销量,都在增长,其中虽然风雨手机增长最多,但是其他手机厂商在各自的大本营,销售表现也非常出色。 Their these cell phone manufacturer, has been divided into the clique, propagandizes oneself system respectively the merit, attacks the opposite party shortcoming. 他们这些手机厂商,也都分成了派系,各自宣传自己系统的优点,打击对方的缺点。 May at this time, two formidable smartphone manufacturers originally cry. 可在这个时候,原本的两家强大的智能手机厂商哭了。 BlackBerry, once most renowned smartphone manufacturer, but they in market share of European and Asia, not only fell the number in the units place, and was still sliding. 黑玫,曾经最著名的智能手机厂商,但是他们在欧洲和亚洲的市场份额,不但跌到了个位数,且还在下滑中。 But they strongest North America market share, unceasingly was dropping, by the intelligence machines of other brands, had been robbed the share. 而原本他们最强势的北美市场份额,也在不断下降,被其他品牌的智能机,抢走了份额。 Many people said that the outward appearance of BlackBerry cell phone is a type, without any innovation. And hardware promotes insufficiently quickly, the software upgrade speed is not satisfying. 很多人都说,黑玫手机的外观就是一个样,没有任何的创新。且硬件升级不够快,软件升级速度也不让人满意。 Similarly depressed also has Nokia, when the preliminary contest class is they are jointly established with Motorola and Sony, but another two, the revolutions has thrown the bosom of Microsoft, matches class Corporation, turned into Nokia sole ownership child Corporation. 同样郁闷的还有喏基亚,当初赛班是他们跟摩托萝拉和嗦爱联合成立的,但是另外两家,都转投了微软的怀抱,赛班公司,变成了喏基亚独资子公司。 Original Nokia was very happy that thinks that two Corporation chose mistakenly the road, because match class Corporation in the smartphone operating system, has the rich development experience, mature system and widespread user foundation. 本来喏基亚还很高兴,认为那两家公司选错了路,因为赛班公司在智能手机操作系统上,有着丰富的开发经验,成熟的体系和广泛的用户基础。 However the reality has actually given Nokia maliciously, matches the three systems of class, although is a foundation, also truly has promoted, the speed of but promoting, is actually inferior to Microsoft and hs, even is also inferior to BlackBerry. 但是现实却给了喏基亚狠狠一记耳光,赛班的三套系统虽然是一个基础,合起来之后,也确实有所提升,可是提升的速度,却不如微软和hs,甚至也不如黑玫。 This has caused them in the development of system, is at the backwardness. 这就导致了他们在系统的开发上,处于落后状态。 But software Corporation that three invested, their sole ownership, demanded that now the fund of investment became bigger. They defer to the beforehand investment amount, obviously is insufficient, but increases three times, they will owe. 而原本三家投资的软件公司,现在他们一家独资,索要投入的资金就变得更大了。他们还是按照之前的投资金额,显然不够,但是增加三倍,他们还是会亏。 This point, made Nokia fall into the awkward region, they started somewhat to regret that early knows at that time should detain Motorola and Sony vigorously, or simply they also will match Ban Maidiao to be good, at that time BlackBerry not interested. 这一点,就让喏基亚陷入了尴尬的境地,他们开始有些后悔,早知道那时候就应该极力挽留摩托萝拉和嗦爱,或者干脆他们也将赛班卖掉好了,那时候黑玫不是有兴趣么。 They simply support other systems, always compared with that the present is suspended in midair like this. 他们干脆去支持其他的系统,总比现在这样不上不下的强。 But they just first turned into the world from the world at that time second, but also is thinking closes right up against the match class system, making them have some superiority, could recapture the world first throne. 可那时候他们刚刚从世界第一变成世界第二,还想着靠着赛班系统,让他们占据一些优势呢,或许能重新夺回世界第一的宝座。 However now looks like, they in the domain of smartphone, instead fell behind. 但是现在看来,他们在智能手机的领域,反而更加的落后了。 Microsoft and Lenovo-Silver Mountain Corporation unceasing hitting advertisement, propagandizes their system superiority, and obtained corresponding of numerous cell phone manufacturer, is what to do Nokia? 微软和连想银山不断的打广告,宣传他们的系统优势,并且得到了众多手机厂商的相应,可是喏基亚怎么办？ Matches the class is also their, if dozen of advertisements like Lenovo-Silver Mountain Corporation, their all the advertizing costs of payout were too many, will lose money very much obviously. 赛班也是他们自己的,如果像连想银山那样打广告,他们所有付出的广告费用就太多了,很明显会亏损。 Others are promote together, advertising expenditure shares, was not specially many. 别人是一起推广,广告费分摊一下,就不是特别多了。 Similarly falls into this awkward position, BlackBerry, they are the same with Nokia, own smartphone, own system, cannot pay for such high advertising expenditure. 同样陷入这种尴尬境地的,还有黑玫,他们跟喏基亚一样,自己的智能手机,自己的系统,支付不起这么高的广告费。 BlackBerry decides to cling to tenaciously the supreme headquarters finally, only in the North American market, increases the advertising expenditure to invest, European and Asian that side selective gave up, first saves the share highest market. 黑玫最终决定死守大本营,只在北美市场,增加广告费投入,欧洲、亚洲那边选择性的放弃了,先保住份额最高的市场。 But Nokia felt embarrassed, they are good in European and share of Asian market, but that side Asian cell phone manufacturers were too formidable, they also can only decide finally low-spirited that preserves the supreme headquarters in Europe. 可是喏基亚为难了,他们在欧洲和亚洲市场的份额都不错,但是亚洲那边的手机厂商太强大了,他们最终也只能黯然决定,保住欧洲的大本营。 Even but if is this, their market share also unceasing drop, attention unceasingly drops, supports the cell phone application of match class and BlackBerry, are getting fewer and fewer. 可即使是这样,他们的市场份额也不断的下降,关注度不断下降,支持赛班和黑玫的手机应用,也越来越少。 Supports hs and cell phone application of Microsoft system are getting more and more, this causes their users to drain unceasingly. 支持hs和微软系统的手机应用越来越多,这就导致他们的用户不断流失。 „Chief Feng, the god, really matched the class and BlackBerry system soon is defeated by us!” Qiu Bojun said with a smile. “冯总,神了啊,果然赛班和黑玫系统快要被我们打垮了！”求伯军笑着说道。 „Is very normal, the cell phone manufacturer that because supports their system were too few. These small cell phone manufacturers, has joined us and Microsoft camps, they are unable to earn more manufacturer's support, the natural share must shrink unceasingly.” “很正常,因为支持他们系统的手机厂商太少了。就连那些小的手机厂商,也都加入了我们和微软的阵营,他们无法获得更多厂商的支持,自然份额就要不断缩水。” This situation, the Feng Yu previous generation saw. 这种情况,冯宇前世见多了。 Boss and second scrambles for the market, has the advertisement crazily, was in the third brand, gradually will vanish. 老大和第二争夺市场,疯狂打广告,那么原本处于第三的品牌,就会逐渐消失。 For example the good multi- treasures and King Laoji fights, was friendly is vanishing. For example Sony and Nintendo fight on home video game(s), SEGA vanished. 比如佳多宝和王佬吉大战,和气正就消失了。比如嗦尼和壬天堂在家用游戏机上大战,世佳就消失了。 Although advertising expenditure investment is very high, reduced their profit seriously, but after the market snatches, in the future will have a higher profit to wait. 虽然广告费投入很高,严重降低了他们的利润,但是市场抢过来后,未来会有更高的利润等着呢。 „Chief Feng, is as the matter stands, the Microsoft camp will be getting more and more formidable, other cell phone manufacturers carry on the renewal to promote on hardware, weren't we are very passive?” “冯总,可是这样一来,微软的阵营就会越来越强大,其他手机厂商在硬件上进行更新升级,我们不是就很被动了吗？” Supports the Microsoft top cell phone manufacturer, after all are more, appears the Microsoft camp, formidable. 支持微软的顶尖手机厂商,毕竟更多,显得微软的阵营,更加的强大。 Beckoning with the hand that Feng Yu smiles: „This point does not need to be worried completely, now I want is this effect. Waits for the match class and BlackBerry gradually Failed time, is we give Microsoft to strike heavily!” 冯宇笑眯眯的摆摆手:“这一点完全不需要担心,我现在要的就是这个效果。等赛班和黑玫逐渐失败的时候,就是我们给予微软沉重一击的时候！” As for the means that Feng Yu already thought. 至于办法嘛,冯宇早就想好了。 To be continued. 未完待续。
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