EG :: Volume #16

#1564: The web can also implant the advertisement

LNMTL needs user funding to survive Read More

„Chief Feng, with is really same, this week of legend that you expect 3 greeted the recharging high tide again, are more than beforehand amount of one month of recharging, moreover presented many big pens to recharge.” Net hundred million game charge Mei Zhiqing's excited saying. “冯总,果然跟您预想的一样,这一周传奇3再次迎来了充值高潮,比之前一个月充值的金额都多,而且出现了很多大笔充值的。”网亿游戏部门负责人梅志清兴奋的说道。 „I call a type you, the free game wants to make money, must more to recharge, must do everything possible to stimulate them to recharge. If not spend, what we do gain? Also, in the game can also have the advertisement, this point must pay attention.” “我只是给你们打个样而已,免费的游戏想要赚钱,就要让更多的人来充值,要想尽办法刺激他们充值。如果都不花钱,我们赚什么？还有,游戏里面也可以有广告,这一点一定要注意。” Feng Yu this local tyrant recharging law, is the belt rhythm, rhythm that brings recharging. 冯宇这个土豪充值法,就是带节奏,带充值的节奏。 „In game has the advertisement? How this does make?” Mei Zhiqing was shocked. “游戏里面有广告？这个怎么弄？”梅志清愣住了。 If said website that the game downloads has the advertisement, or is the client side has advertisement anything, this he is clear. However in the game has the advertisement, this has not heard. 要是说游戏下载的网站有广告,或者是客户端有广告什么的,这个他门儿清。但是游戏里面有广告,这个没听说过啊。 „Simple point gives an example to you. Said that this game, does inside have the bodyguard office system?” “简单一点给你举个例子吧。就说这款游戏吧,里面有个镖局系统是吧？” „Right, among the players can order by mail the goods mutually, we charge certain fee. This is a China knight-errant wind web, the bodyguard office is very popular. Moreover there is a mount system, will ride a horse the hurrying along speed to be quicker, um, carriage and ship anything.” “对啊,玩家之间可以相互邮购物品,我们收取一定的费用。这是一款华夏武侠风的网游,镖局还是很受欢迎的。而且还有坐骑系统,骑马赶路速度会快很多,嗯,还有马车和船什么的。” „Can't this bodyguard office, why be called the Wind & Rain bodyguard office? The entrance of bodyguard office can also have a flag, above eight large characters: The Wind & Rain bodyguard office, Wind & Rain is unimpeded!” “这个镖局,为什么不能叫做风雨镖局呢？镖局的门口还可以有一面大旗,上面八个大字:风雨镖局,风雨无阻！” Mei Zhiqing blinks the eye, probably does not have anything not to be good, perhaps will also make many people think very interesting. Did this Wind & Rain bodyguard office, imply Wind & Rain Logistics? The message, probably is Wind & Rain Logistics. 梅志清眨巴眨巴眼睛,好像没什么不行啊,或许还会让很多人觉得很有趣。这个风雨镖局,暗指风雨物流？广告词,好像就是风雨物流的啊。 „This, can make Wind & Rain Logistics give us to leave an advertising expenditure, they do not do, what does not have to be running free? Mount system, since there is a carriage, then on the carriage can't have LOGO? In seal Song River car LOGO, Song River can car not give the advertising expenditure?” “这样的话,就可以让风雨物流给咱们出一笔广告费,他们不做,不是还有顺风什么的吗？还有坐骑系统,既然有马车,那么马车上面就不能有LOGO吗？印上松江汽车的LOGO,松江汽车难道会不给广告费吗？” „Our games have these many players, daily peak time, several hundred thousand players online, although this type of advertisement is not specially strong, but is not weak, collects their some advertising expenditures, can they not agree?” “我们的游戏有这么多玩家,每天的巅峰时间,都有几十万玩家在线,这种广告虽然不是特别强,但也不弱,收他们一些广告费,他们会不同意？” Mei Zhiqing hurries with writing down, Chief Feng is Chief Feng, the drop that this makes money, the casualness can want to come out. In their Corporation these many people, actually nobody think of this point. 梅志清赶紧拿笔记下来,冯总就是冯总,这赚钱的点子,随随便便就能想出来。他们公司里这么多人,竟然没人想到这一点。 So long as is not out of sorts, then in the game can't have the advertisement? So long as makes the technician make a patch, changed the outward appearance on the line. 只要不违和,那么游戏里面怎么就不能有广告了？只要让技术员做出一个补丁,更改一下外观就行了。 „, You discover not to have, what is the core of our internet/network game?” “还有,你发现没有,我们网络游戏的核心是什么？” Core? Isn't plays? 核心？不就是游戏吗？ „Although we are the games, however the core selling point of game is also different. A main point, is interesting, can forget the time, playing of neglecting to eat and sleep!” “虽然我们是游戏,但是游戏的核心卖点也是不同的。最主要的一点,就是有趣,可以让人忘记时间,废寝忘食的玩！” Mei Zhiqing is suddenly enlighted, is not this. 梅志清恍然大悟,可不就是这样么。 „The good sketch, you looked that first time will smile, the second time, third time will also smile, but dozens times, over a hundred times, you can carry after the lines, will you also smile?” “再好的小品,你看第一次会笑,第二次,第三次也会笑,但是几十次,上百次,连台词你都能背下来之后,你还会笑吗？” „Game is also same, when reduces interestingly, but how also to hold the player?” “游戏也一样,当趣味性降低,还如何抓住玩家？” Reply that Mei Zhiqing probes: „Develops the new map, increases the new equipment?” 梅志清试探的回答:“开发出新地图,增加新的装备？” Feng Yu nods: „You said also right, but is insufficient. Not only these, but must have several other points. For example makes them play to regard a custom, every day the fixed time gets online, the fixed team hits BOOS, even plays the person of game together, can become the friend in reality.” 冯宇点点头:“你说的也没错,但还不够。不只是这些,还要有其他几点。比如让他们将游戏当成一种习惯,每天固定的时间上线,固定的团队打BOOS,甚至一起玩游戏的人,可以成为现实中的朋友。” „Was you said that always some new slit the law to promote, making them want to stop but cannot. Will return regularly also to the advantage activity, attracts these players to stay behind.” “还有就是你说的,总有一些新的玩法推出,让他们欲罢不能。定期还会给一些返利活动,吸引那些玩家留下。” „Do not think that our game makes money from charge player there, but if did not have the free player, the population of then playing little, these paying players will not have to bully the crisp feeling of person. Why they pay expenses, has not wanted to play is happier? In the internet/network game, PK is most people likes.” “不要以为我们很多游戏都只是从收费玩家那里赚钱,但是如果没有了免费玩家,那么游戏的人数会少很多,那些付费玩家也就没有了欺负人的爽感。他们为什么付费,还不是想玩的更加痛快？网络游戏中,PK是大多数人都喜欢的。” „Payment game has the superiority of payment game, that is balance, everyone needs to close right up against the operation, luck and time promoted own character attribute.” “付费游戏有付费游戏的优势,那就是更加的平衡,每个人都需要靠着操作、运气和时间等来提升自己的人物属性。” „But many person that many time have not soaked now in online, even the country also appealed that must prevent to wallow the game, this aspect we have also made the response, promoted against has wallowed the patch, the time of every day landing was limited.” “但是现在很多人没那么多时间泡在网上,甚至国家也呼吁,要防止沉迷游戏,这方面我们也做出了响应,推出了防沉迷补丁,每天登陆的时间是有限的。” „However at this time, made the professional player more and more, they rely on a better technology, the establishment are hitting gold/metal Tuan, closes right up against sells the game coin and equipment, or has under the person the transcription to make money.” “而这时候,就让职业玩家变得越来越多,他们凭借着更好的技术,成立打金团,靠着卖游戏币和装备,或者是带人下副本赚钱。” „Actually this kind of person appears, to our games industry is also the good deed, will attract more players, enters our games.” “其实这类人出现,对我们游戏行业来说也是好事,会吸引更多的玩家,来进入我们的游戏。” „In the future we must present many free games, gradually cancels a card, or with game coin counter-balance card expense. Like such that I said that did not collect fees, same can make money. Had more players, our advertising expenditure price will be higher, we will not owe.” “未来我们要推出更多的免费游戏,逐渐取消点卡,或者用游戏币抵消点卡费用。就像我说的那样,不收费,一样可以赚钱。有了更多的玩家,我们的广告费价格就会更高,我们是不会亏的。” „A game, most important has the player, many players. Our games, must aim at the different player crowds, You Lei plays compared with the Q version that west criss-crossed hundred million develop, receives the welcome of female player, attracted many children.” “一款游戏,最重要的就是有玩家,有很多玩家。我们的游戏,也要针对不同的玩家人群,比如网亿自己开发的Q版西游类游戏,就非常受到女玩家的欢迎,也吸引了很多小孩子。” „The person but who similar legend, demon beast and other games, play are more above the middle-school student, even is the office workers.” “但是类似传奇、魔兽等游戏,玩的人更多还是中学生以上,甚至很多都是上班族。” „Passes through the firing line, attracted all firearms class some amateurs, the pattern that they resurrect instantaneously, before making were many , the level specially bad player also like, did not need each time dead, can only look at others to play.” “还有穿越火线,吸引了所有枪械类有些爱好者,他们瞬间复活的模式,让很多之前水平特别差的玩家也喜欢了,不用每一次上来死了,就只能看着别人玩。” „Running kart, attracted has liked the player of vehicle race, not only the male player, the female player also had many to like this game.” “快跑卡丁车,吸引了喜欢赛车的玩家,并且不只是男性玩家,女性玩家也有很多喜欢上了这个游戏。” „The localization that therefore plays differently is different, audience who can attract naturally also different. Speaking of the running kart, you should know that inside many car(riage)s advertized to the car(riage) business? With their brands and trademarks, they must give us money.” “所以不同游戏的定位不同,能够吸引的观众自然也不同。说到快跑卡丁车,你应该知道里面很多车都是给车企做广告的吧？用他们的品牌、商标,他们还要给我们钱。” Although many game players do not have any money, when they were rich, they want to buy the car(riage) time, will possibly choose the impression deepest brand. Therefore in game to car(riage) advertisement, has the effect. 虽然很多游戏玩家都没什么钱,但是当他们有钱了,他们想要买车的时候,很可能就会选择印象最深的品牌。所以游戏里给车广告,也不是没有效果。 „Therefore a game collects fees or is not unimportant, in many games, we should want to enter the means that provides the welfare to these free players, attracts them to continue to play. Some people said the ordinary player, serves for the RMB player completely, the RMB player is important, this viewpoint I do not approve.” “所以一款游戏收费与否不重要,在很多游戏中,我们应该想进办法,给那些免费玩家提供福利,吸引他们继续玩下去。有人说普通玩家,完全就是为RMB玩家服务的,RMB玩家才重要,这个观点我非常不赞同。” „Indeed, plays now, is closes right up against the RMB player to seek money, I also said that in this you have neglected other making money ways. Moreover does not have the huge player base number, that many RMB players who which comes? These free players, are our latent VIP customers.” “诚然,现在很多游戏,都是靠着RMB玩家来牟利,我也说了,这里面你们忽略了一些其他的赚钱途径。而且没有庞大的玩家基数,哪儿来的那么多RMB玩家？那些免费玩家,同时也是我们的潜在VIP客户。” „Must remember, the player forever is the foremost productive forces of game, must be centered on the player, must achieve to keep pace with the times. Various investigations must carry on, must know that the player most likes playing anything, most hopes that has any type game to appear. Must respect player each suggestion and opinion, even if adjusts the game content, then we can forever be in an impregnable position!” “要记住,玩家永远是游戏的第一生产力,要以玩家为中心,要做到与时俱进。各种调查一定要进行,要知道玩家最喜欢玩什么,最希望有什么类型的游戏出现。要尊重玩家每一次建议和意见,即使调整游戏内容,那么我们就能永远立于不败之地！” „Was right, remembers that in the game implants the advertisement.” Just before leaving Feng Yu also reminded one. “对了,记得游戏里植入广告啊。”临走冯宇又提醒了一句。 ...... ……
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