EG :: Volume #16

#1516: Trouble of retail ( 9 / 10 )

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„Feng elder brother, the rapid expansion time of our supermarket passed, now mainly below three urban expansions, the disbursement drops many, our cashes will present the massive surpluses immediately.” Saying of Fu Guangwei face happy expression. “冯哥,我们超市的快速扩张期已经过去了,现在主要在三线以下城市扩张,支出下降很多,我们的现金马上会出现大量的结余。”付光伟一脸喜色的说道。 Has invested such a long time, finally can see to draw bonus. 投资了这么长时间,终于是可以见到分红了。 Before although also drew bonus, but were few. Because the expansion footsteps of Taihua supermarket are too quick, is too fierce . Moreover the supermarket does not rent the location, is purchases or constructs, the cost is bigger. 之前虽然也有分红,但是都非常少。因为泰华超市的扩张脚步太快,太猛,而且超市不是租赁场地,是购买或者自建,成本大很多。 From the long-term perspective, purchase or constructs very cost-effective/worthwhile, but actually gives the fund of supermarket to create the enormous pressure. 从长远的角度来看,购买或者自建很划算,但是却给超市的资金带来极大的压力。 Is good can loan enough fund because of them from bank, even if no Taihua Supermarket Group, with their names, can lend out the money. 好在他们能从银行贷到足够的款子,哪怕没有泰华超市集团,以他们的名字,都能贷出来一大笔钱。 Therefore has managed these many years, the Taihua supermarket is the high debt pattern, but will not have any bank to be worried that they will unable to return the loan. 所以经营了这么多年,泰华超市一直都是高负债模式,但却没有任何银行会担心他们还不上贷款。 Did not say that Taihua supermarket such big Company here, said these shareholders, which is not the big rich and powerful people, who will repudiate a debt? Even their any person, can pay off the loan. 不说泰华超市这么大的企业在这儿呢,就说那些股东,哪一个不是大富豪,谁会赖账？甚至他们其中任何一个人,都能将贷款还清。 After these many years rapid expansions, Taihua Supermarket Group has seized all 12 cities finally, three cities have also seized overwhelming majorities, but below four cities were occupied by many place supermarket group. 经过这么多年的快速扩张,泰华超市集团终于是占领了所有的12线城市,三线城市也占领了绝大多数,但是四线以下城市则被很多地方超市集团占据了。 They two means that one type opens now nearby them, by the formidable brand, with a more preferential price, crushes the opposite party. This means wound enemy 1000, damage 800, will reduce own profit. And crushes after the opposite party, if you rise in prices, will drain some consumers. 他们现在有两种办法,一种是开在他们附近,以强大的品牌,和更优惠的价格,将对方挤垮。这种办法伤敌1000,自损800,也会降低了自己的利润。并且将对方挤垮后,你要是涨价,也会流失一部分消费者。 The second simple means that acquire these small supermarket groups, then in their original address extensions. These small supermarket choices places, is the section is good. 第二种简单的办法,兼并那些小的超市集团,然后在他们的原址扩建。那些小超市选择的地方,也都是地段不错。 Even can retain the brands of these small supermarkets, multi- brand co-management. 甚至可以保留那些小超市的品牌,多品牌共同经营。 Moreover must pay attention, cannot be accused the monopoly. The fact monopoly has not related, but using the monopolistic position, pushes aside the competitor, that traffic ticket will not be light. 而且还要注意,不能被控告垄断。事实垄断没关系,但是利用垄断地位,排挤竞争对手,那罚单可不会轻了。 Therefore Taihua supermarket plan uses the third means that that in these 34 cities, at least opens a large supermarket, not necessarily is the super big store. 所以泰华超市计划采用第三种办法,那就是在那些34线城市,至少开一家大型超市,不一定是超级大卖场。 By the brand superiority, attracts the customer slowly, does not make the excessive promotion. 凭借品牌优势,慢慢的吸引客户,不做过分的促销等。 The membership card and shopping card of only Taihua supermarket can the nation be general, can make other supermarkets be able not hold a candle. 只是单凭泰华超市的会员卡、购物卡可以全国通用,就能让其他超市望尘莫及。 Many people fight in the big city, parents actually also in small city life. Corporation round of shopping card, but can also take to give the parents to use. 很多人在大城市打拼,父母却还在小城市生活。公司发个购物卡,还可以拿回去给父母用啊。 Moreover the brand is bigger, the credibility is higher, others think that your goods are better, is fresher. Fact also truly this, fresh of Taihua supermarket, is the industrial criterion. 而且品牌越大,公信力就越高,别人就会认为你的货品更好,更新鲜。事实也确实这样,泰华超市的生鲜,一直是行业标准。 Is having own picking garden, oneself transport, every day delivers goods repeatedly, not only can provide to a customer fresher product, but can also reduce the attrition rate. 拥有着自己的采摘园,自己运输,每天多次送货,不但能提供给客户更新鲜的产品,还能减少损耗率。 Taihua supermarket development good of more and more, but the issue also came, but is actually the happy worry. 泰华超市发展的越来越好,但是问题也来了,不过却是甜蜜的烦恼。 „Cash these many that Feng elder brother, we create surplus, everybody is draws bonus, what forms a partnership to make again?” “冯哥,我们结余的现金这么多,大家是分红,还是合伙再做点什么？” The drawing bonus words were very good, have invested such a long time, finally can see the big profit truly. Draws cash, can invest other. 分红的话很好,投资了这么长时间,终于是能真正见到大笔的利润了。拿着钱,可以投资一些别的。 Un, Fu Guangwei already had a liking for a luxurious yacht, this richly bought. 嗯,付光伟早就看上了一艘豪华游艇,这回就有钱买了。 „Draws bonus also good, what forms a partnership to do to select to be also good again, have you asked other person of opinions?” Feng Yu turned head to look at Fu Guangzheng, as if this matter two brothers have discussed. “分红也行,合伙再做点什么也行,你问过其他人意见吗？”冯宇扭头看了看付光正,似乎这事儿他们兄弟俩商量过啊。 Fu Guangzheng nods: „I have discussed with Brother Li Jia, they also want to ask your meaning first.” 付光正点点头:“我跟李家兄弟商量过,他们也是想先问问你的意思。” „If I said do not have the opinion, how then you do plan?” Feng Yu asked. “如果我说没意见,那么你们是怎么打算的？”冯宇反问道。 „Our cash percentages, this year can over 30%, this be too high. My idea, draws bonus, later also presses the quarter to draw bonus, then everybody draws cash, invests other, for example the investment stock is good.” Fu Guangzheng said. “我们的现金占有率,在今年就能超过30,这太高了。我的想法,是分红,以后也按季度分红,然后大家拿着钱,去投资别的,比如投资股票就不错啊。”付光正说道。 Now he has the father-in-law to help, has caught up with the financial industry return to warmer weather, stockmarket entered the bull market, he is certainly thinking seizes the chance to gain again. 现在他有岳父帮忙,又赶上了金融业回暖,股市进入了牛市,他当然想着趁机再多赚一点。 But Brother Li Jia do not think that they are quite few regarding the financial investment, their family|home is deeply in love at the industry. Now they do not need the fund, money that this draws bonus takes, how should invest, invests anything, they are also quite worried. 可是李家兄弟不这么想,他们本身对于金融投资就比较少,他们家钟情于实业。现在他们并不需要资金,这分红的钱拿出来,该如何投资,投资什么,他们也比较苦恼。 If invests the real estate that their family|home most excels , the fund has been short of probably, moreover recently mainland in the regulative real estate market, many people said that the real estate met coldly. 要是投资他们家最擅长的地产吧,资金好像少了点,而且最近内地在调控房地产市场,很多人都说房地产遇冷了。 Therefore Brother Li Jia want to take a look, Feng Yu plans to invest anything, they are thinking whether ginseng. They have rich personal connection resources, moreover is willing to give the person who Feng Yu assigns the authority, these year of Feng Yu do not have the pit in any case their one time. 所以李家兄弟想看看,冯宇打算投资什么,他们想着能否参一股。他们也有丰富的人脉资源,而且愿意将权力交给冯宇指定的人,反正这些年冯宇也没坑过他们一次。 „Draws bonus, everybody takes away to invest stockmarket or other anything is good. However I a little request, one year, I want our Taihua supermarkets to continue maintain the rapid expansion.” “分红吧,大家拿去投资股市或者别的什么都挺好。不过我有一点要求,一年时间,我要咱们的泰华超市继续保持快速扩张。” Fu Guangzheng frowns: „Why? This cost-effective/worthwhile, will not make our disbursements increase.” 付光正皱着眉头:“为什么？这样根本不划算,会让我们的支出增加很多。” „Our Taihua supermarket this type finance pattern, must receive to limit at this time immediately. I hear above have the rumor, was discussing that the retail merchant lends the payment deadline unable over 60 days, because in the two years about wanting the lawsuit of tent were too many.” Feng Yu somewhat is also helpless, the rapid expansion time of good Taihua supermarket was similar, has not delayed. “我们泰华超市此时这种类金融模式,马上就要受到限制了。我听到上头有风声,正在讨论零售商货款支付期限不能超过60天,因为这两年关于要帐的官司太多了。”冯宇也有些无奈,还好泰华超市的快速扩张期已经差不多了,没耽误。 Fu Guangwei discovered that his work was not better to be done, before may be a quarter settles accounts, even some were a half year settles accounts, making in their accounts have sufficient floating to save the cash. 付光伟发现他的工作更不好做了,之前可都是一个季度一结算,甚至有的是半年一结算,让他们的账面上有着充足的浮存现金。 Their many new store start doing business, the sum of money of using makes the turnover investment. 他们的很多新店开业,就是用的这笔钱做周转投资的。 If this limit to 60 days, then their floating save the cash to lower, they did not need that crazily to expand fortunately again, 34 cities invested a supermarket, were too cheaply many. 而如果这个限制到60天,那么他们的浮存现金就会低很多,还好他们也不需要再那么疯狂的扩张了,34线城市投资一家超市,便宜太多了。 „Was right, probably some limits, that cannot charge the approach fee to the supplier, cannot the festivities and shop celebrate, new store to start doing business and other reasons, the receive fees.” Feng Yu thinks to say. “对了,好像还有一些限制,那就是不得向供应商收取进场费,不得以节庆、店庆、新店开业等任何理由,收取费用。”冯宇想了想说道。 This chapter of Fu Guangwei quickly turned into the sour expression/bitter melon face, this the superior shortly , did the matter all change? 这回付光伟都快变成苦瓜脸了,他这怎么才上位没多久,事情就全变了呢？ If after his superior, the expansion speed of supermarket were slow, the profit growth and turnover grow slide seriously, this Chairman did not have the face to do again. 要是在他上位后,超市的扩张速度慢了,利润增长、营业额增长都下滑严重,他这董事长也没脸再做下去了。 Before Feng Yu, has not thought that above will make this limit unexpectedly. Was good has informed him because of Old Zhang ahead of time, let his limelight, do not mention by name. 冯宇之前也没想到,上头竟然会做出这种限制。好在老张提前通知了他,让他注意点,不要被点名了。 In fact this stipulation, basically in view of the Taihua Supermarket Group and other retail wealthy and powerful families, very much obviously is these suppliers represents in the proposal that meeting makes, above also thinks feasible. 事实上这个规定,基本上就是针对泰华超市集团等零售大户的,很明显是那些供货商代表在开会的时候做出的提案,上面还认为可行。 This inside is damaged is next to the Taihua supermarket, perhaps was Inter and Su Ning. 这里面受损仅次于泰华超市的,恐怕就是国米和苏拧了。 „Early makes the transformation, this is our final can float saves the time of cash, in six months, must tying the doing accounts time control in two months. Really is not good, draws bonus slowly.” “早做出转变,这是我们最后的可以多浮存现金的时间了,半年内,必须将结算账期控制在两个月内。实在不行,分红就缓缓吧。” ......( To be continued.) ……(未完待续。)
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