EG :: Volume #15

#1446: Ambushes Sony ( 1 / 10 )

Sony does the matter, brought so many troubles to Taihua Holding Group, Feng Yu possibly has not counter-attacked, how possibly to swallow an insult? 嗦尼搞事情,给泰华控股集团带来了如此多的麻烦,冯宇怎么可能不反击,怎么可能忍气吞声？ Although these people on outwardly have broken the relations with Sony, this matter does not have the positive evidence to involve on Sony, so long as is not the blind person, can know that this matter and Sony cannot cut off the relations absolutely. 虽然那些人都在明面上与嗦尼脱离了关系,这件事没有直接证据能牵扯到嗦尼头上,但只要不是瞎子,就能知道,这事儿与嗦尼绝对脱不了关系。 At this time the Sony superior service is PlayStation game console/video game, the digital video, the digital camera, the panel TV, cell phone, computer, the music player, this had not contained their movies, songs and other entertainment in the services. 此时嗦尼的优势业务为ps游戏机,数码摄像机、数码照相机、平板电视、手机、电脑、音乐播放器等,这还没包含他们的电影、歌曲等娱乐方面的业务。 And the movie and song, Sony is also top in the world, only then through a better work, can defeat Sony. 其中电影、歌曲方面,嗦尼在世界也是顶尖的,只有通过更好的作品,才能打败嗦尼。 Sony once trump card Michael? Jackson the image slid recently for these years gradually, but hasn't the Sony new shouldering flag singer, achieved Michael? Jackson's altitude. 嗦尼曾经的王牌迈克尔?杰克逊最近这几年形象逐渐下滑,而嗦尼新的扛旗歌手,并没有达到迈克尔?杰克逊的高度。 As for movie, along with the popularization of compact disc, Sony is relying on the huge film and television copyright, full that gains. Is good is interested in new movie because of nowadays the people, therefore the profit of Sony movie industry, gradually is also reducing. 至于电影方面,随着光盘的普及,嗦尼凭借着庞大的影视版权,赚的盆满钵满。好在现如今人们对于新电影更加感兴趣,所以嗦尼影业的利润,也在逐渐降低。 The best means that attack the Sony expansion footsteps. At this time the Sony movie industry is seeking to purchase MGM movie Corporation, this is in Hollywood eight big movie Corporation, last independent movie-making Corporation, Corporation has such as 007, man ape Mount Tai and other super ip, this magnanimous film and television copyright. 最好的办法,就是打击嗦尼的扩张脚步。此时嗦尼影业正在寻求收购美高梅电影公司,这是好莱坞八大电影公司中,最后一家独立制片公司,公司有着如007、人猿泰山等超级ip,还有这海量的影视版权。 These copyrights, although distributes to be able nobody will ask, but also very big uses, that is takes to rescreen. 这些版权,虽然重新发行会少有人问津,但还有一个很大的用处,那就是拿出来翻拍。 Feng Yu remembers that the previous generation rescreens the movie, finally the box office makes people pleasantly surprised. Moreover in Feng Yu mind also some classical movies, needs competent Corporation to manufacture. 冯宇记得前世很多翻拍电影,最终票房都让人惊喜。而且冯宇脑海中还有一些经典电影,也需要一家有实力的公司进行制作。 Reason that MGM the decline, is the movie that because they film only pays great attention to the plot, but does not pour to take seriously the effect. Goes to the movie theater, naturally hopes that can enjoy a visual grand feast, is good regarding the plot, do I buy the compact disc not to be good? To video website, the payment doesn't watch good? 美高梅之所以没落,就是因为他们拍摄的电影只注重剧情,而不注重视效。去电影院,当然希望能享受到一场视觉盛宴,至于说剧情好,那我买光盘不行吗？或者到视频网站,付费观看不行吗？ Purchases the compact disc, the payment watches, wants cheap many compared with the movie ticket, because at home, but also comfortable, freedom, but can also duplicate to watch. 无论是购买光盘,还是付费观看,都比电影票要便宜的多,并且因为在家,还会更加的舒适,更加的自由,还能重复收看。 Therefore now the MGM main earning, sells out the plate, their compact disc manufactures, but also has given the Sony movie industry, because they do not have their compact disc manufacture factory! 所以现在美高梅主要的营收,就是卖光盘,偏偏他们的光盘制作,还交给了索尼影业,因为他们没有自己的光盘制作工厂！ The Sony movie industry settled on MGM that magnanimous copyright, its established movie Corporation rallying point, therefore plans to eat. But Sony movie industry enough cash, at least has not purchased actually MGM to be insufficient. 嗦尼影业看中了美高梅那海量的版权,还有其老牌电影公司的号召力,所以打算吃下来。但其实嗦尼影业并没有足够的现金,至少收购美高梅是不够的。 MGM again goes down in the world, by these copyrights, Corporation brand value, value four five One billion US dollars. Naturally, was unable to place on a par with other Corporation tens of billions US dollars values. 美高梅就算是再落魄,凭借那些版权,还有公司的品牌价值,也值四五十亿美元。当然,跟其他公司上百亿美元的价值已经无法相提并论了。 Sony invested recently in the fund in electronic were too many, for example the digital camera and digital video must guarantee the lead. For example music player product must pursue AIWA. For example the new plasma panel TV camp, needs to invest the money. For example the cell phone sales volume slides successively, needs to increase the investment. The computer sales volume slides successively, needs to increase the investment. 嗦尼最近投资在电子方面的资金太多了,比如数码照相机、数码摄像机要保证领先优势。比如音乐播放器产品要追赶aiwa。比如新加入的等离子平板电视阵营,需要投入一大笔钱。比如手机销量节节下滑,需要增加投入。电脑销量节节下滑,也需要增加投入。 They have dominated several years of television video game(s), because also the G-BOX powerful rises, renewal of Nintendo, but has to increase the research and development to invest, strives soon to release the new style. 就连他们称霸了好几年的电视游戏机,也因为g波x的强势崛起,壬天堂的更新换代,而不得不增加研发投入,争取早日推出新款。 Therefore do not look that Sony the earning was good last year, to purchase MGM, but also cannot put out these money to come. 所以别看嗦尼去年营收还不错,可是要想收购美高梅,还真拿不出这些钱来。 When first two years of internet/network bubble, the Sony stock price falls. Recently just recovered consciousness, but compared with it peak, has been short of over 30%. 在前两年网络泡沫的时候,嗦尼的股价是一路下跌的。最近刚刚缓过来,但比之巅峰时期,还是少了30以上。 Therefore Sony wants to purchase MGM, can only through the financing merger and acquisition , the US, very universal one merger and acquisition. 所以嗦尼想要收购美高梅,就只能通过融资并购,也是在米国这边,很普遍的一种并购方式。 But Sony announced purchase plan that must use, is quite special financial leverage purchase, with the MGM property as the mortgage, issues the high risk bond, from other bank or investment institution mortgage loans. 而嗦尼宣布要采取的收购方案,又是其中较为特殊的杠杆收购,也就是用美高梅的资产作为抵押,发行高风险债券,从银行或者其他投资机构抵押借款。 For example Sony needs five One billion US dollars to purchase MGM, the property of but truly paying, perhaps only needs 10 million US dollars, this is the financial leverage purchase formidable place. 比如嗦尼需要五十亿美元来收购美高梅,但是真正付出的资产,或许只需要10000000美元,这就是杠杆收购的强大之处。 However meanwhile, if the MGM state of operation is good, the property starts to rise in value, the income that because the write-up assets bring, Sony Corporation is unable to share, after the loan and bond cash pays off, can normally make the income of operation and management. 但是同时,如果美高梅的经营状况良好,资产开始增值,则因为资产升值所带来的收益,嗦尼公司无法分享,一直到贷款和债券兑现还清后,才能正常获得经营管理的收入。 Many people like purchasing this high risk bond, because the risk is higher, represents the income to be higher. Sometimes seems like the bond of trash, possibly brings hundred times of incomes. Naturally, more possibly is, this bond truly turned into the trash, scrap paper. 很多人喜欢购买这种高风险债券,因为风险越高,代表着收益可能越高。有时候一张看似垃圾的债券,可能带来百倍的收益。当然,更多的可能是,这张债券确实变成垃圾了,废纸一张。 This is equal to a gambling, some people like, some people keep at a respectful distance. Wild with joy of success, Failed will not have the too big wound, so long as purchases are not many. 这相当于一种赌,有的人喜欢,有的人则敬而远之。成功的狂喜,失败的也不会有太大的伤,只要购买的不多。 Previous generation Sony united several to invest Corporation, ate up MGM, then through a series of equity transactions and other method/trick, MGM income subordinates. 前世嗦尼联合了几家投资公司,吃下美高梅,然后通过一系列股权交易等手段,将美高梅收入麾下。 This also makes the Sony movie industry further expand, in the short-term, was the Sony movie industry has brought tens of billions US dollars earning, it may be said that unprecedented success. 这也让嗦尼影业进一步壮大,短期内,就为嗦尼影业带来了上百亿美元的营收,可谓空前的成功。 However this is also overdrawing, overdraws the MGM brand potential, therefore afterward MGM fell into the bankrupt disturbance, finally was given telescope Corporation by the Sony drop. 不过这也是一种透支,透支美高梅的品牌潜力,所以后来美高梅又陷入了破产风波,最终被嗦尼丢包给望远镜公司了。 Must purchase MGM, not only but film and television, includes the hotel, the resort and movie theater line, cafe many aspects. Feng Yu is only interested in film and television and institute line, as for the hotel, the resort, a Feng Yu interest does not have, to plan to strip actually, sells out. 要收购美高梅,可不只是影视方面,还有包括酒店、度假村、电影院线、咖啡厅等多个方面。冯宇只对影视方面和院线感兴趣,至于酒店、度假村等,冯宇其实一点兴趣都没有,打算剥离出去,卖掉。 But at this time, needed interested party to this aspect to join, for example Donald. 而这时候,就需要一个对这方面感兴趣的人加入,比如唐纳德。 „Feng, you said that you do want to purchase MGM? Wants me with you together, completes this purchase?” In Donald expression some doubts, he only invests the real estate and stock generally, does not invest film and television. “冯,你说你要收购美高梅？要我跟你一起,完成这次收购？”唐纳德眼神中有些疑惑,他一般只投资地产和股票,不投资影视方面啊。 „Donald, MGM does not have the film and television, the resort, hotel, cafe, are these you interested? Recently housing market in US, but has been rising.” Asking that Feng Yu smiles. “唐纳德,美高梅可不是只有影视,还有度假村、酒店、咖啡厅等,这些你是否有兴趣？最近米国的房产市场,可是一直在上涨啊。”冯宇笑眯眯的问道。 The US real estate price rises, as Donald of king of New York real estate, the property naturally is also unceasing rising suddenly. Donald regarding the real estate property, has crazy infatuated. 米国房地产价格上涨,身为纽约地产之王的唐纳德,资产自然也是不断的暴涨。唐纳德对于地产物业,有着疯狂的痴迷。 Donald eyes one bright, recently New York did not have what good real estate to invest, but other investment places, is a good choice. 唐纳德眼睛一亮,最近纽约这边没有什么好的地产投资了,而投资其他地方,也是一个不错的选择。 „You said that after purchasing, the MGM service partition, real estate here turns over to me, other turns over to you?” “你是说,收购下来后,将美高梅业务分拆,地产这边归我,其他的归你？” Feng Yu nods: „What kind, interested? You know, regarding hotel and other property operation and management, our Wind & Rain Holding Company group not specially good talented person, therefore can also guarantee in our hands does not owe, but in your hands, can guarantee that makes money!” 冯宇点点头:“怎么样,有兴趣吗？你知道,对于酒店等物业经营管理,我们风雨控股集团没有特别好的人才,所以在我们手里也就能够保证不亏,但是在你手里,就能保证赚钱！” „Does Feng, when we meet chats carefully?” “冯,那我们什么时候见面仔细谈谈？” „The day after tomorrow I fly to go to New York, we speak face-to-face!” “后天我飞去纽约,我们面谈！” ...... …… ps: Looked that the title knows, today ten. Has not thought of a Sichuan counterattack this book dragon embroidered costumes is unexpectedly successful, the fourth child made a bet with the friend, has won a meal food, humph humph humph humph ~( to be continued.) ps:看标题就知道,今天十更。没想到本书的龙套之一川普竟然逆袭成功,老四跟朋友打赌,赢了一餐饭,嚯嚯嚯嚯~(未完待续。)
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