„LiuManager, doesn't our firstgeneral merchandisehavehumidifier?”Feng Yusitsinfirstgeneral merchandiseManageroffice/bureau, a surprise of face.
“刘经理,我们第一百货没有加湿器吗?”冯宇坐在第一百货经理的办公室,一脸的诧异。For these dayshethought that the airwas too dry, wantsto buyhumidifier, has not thought that the firstgeneral merchandiseactuallydid not have.
这几天他就觉得空气太干燥,想买一台加湿器,没想到第一百货竟然也没有。„humidifier? Whatthing, haven't Ilistened?” A surprise of LiuManagerface.
“加湿器?什么东西,我没听过啊?”刘经理一脸的诧异。Hasn't listened? Does Feng Yublink the eye, humidifierhas not invented? It is not right, remembers that had muchlong time ago. Definitelyisalsoas the industrialuse, totransformforcivil.
没听过?冯宇眨巴眨巴眼睛,加湿器还没发明吗?不对啊,记得很早就有了。肯定是还作为工业使用,为转化为民用。Thismaybe good, humidifiershouldalsobe ableto makea lot ofmoneytohim.
这可太好了,加湿器应该也能给他赚不少钱吧。„LiuManager, youhad not thought that youroffice/bureausomewere too dry, if the airwere moister, will be comfortable?”
“刘经理,你没觉得你办公室有些太干燥了吗,如果空气湿润一些,是不是会舒服一点?”„Thathasany means that is inadequatetoward the groundwater spray, is dirty.”
“那有什么办法,难道还往地上洒水不成,多脏啊。”Feng Yusmiled, has not saidanything. AlsodiscussedwithLiuManagerunder the matter of pork, LiuManagerhas also readily agreed that year ago , if there is pork, their firstgeneral merchandisetakes2000jin (0.5 kg).冯宇笑了笑,没多说什么。又跟刘经理谈了下猪肉的事儿,刘经理也一口答应了,年前如果有猪肉,他们第一百货要2000斤。Leavesfrom the firstgeneral merchandise, Feng Yuturns aroundandreturns toMotor Factory.
从第一百货离开,冯宇转身又回到电机厂。„What's wrong, hasn't the Chief Fengporksold? Youhavemany, several thousandjin (0.5 kg)words, wehave boughtalsogood, a stafftoworkshopdivided.”Li Shiyouthinks that Feng Yusellspork, whengives a Feng Yuface.
“怎么,冯总猪肉没卖出去?你有多少,几千斤的话,我们买了也行,给一线车间的职工分了。”李世友以为冯宇还是来推销猪肉的,就当给冯宇一个面子。PreviousFeng Yuwas bulliedby the Song Laosiperson, theyhave not acted, orSoviet Union can advanced facilities/equipment, turnto obtain the machine shop?
上次冯宇被宋老四的人欺负,他们可没出面,要不苏联的先进设备,能轮得到机械厂?„LiDirector, Iam notsell the pork, the porkhas sold out, machineryCorporationallwanted. Ihave an idea, wantsto ask whether Motor Factorycan helpto realize.”
“李厂长,我可不是来卖猪肉的,猪肉已经卖光,机械公司全要了。我是有个想法,想问问电机厂能否帮忙实现。”
A Feng Yusuchsaying, Li Shiyouimmediatelycame the interest, cooperateswithFeng Yu, Motor Factoryhas not owed.冯宇这么一说,李世友马上来了兴趣,跟冯宇合作,电机厂可从来没亏过。„Anyidea, the strength of ourfactory, is also goodin the nation, particularlyelectrical machinery, the nationis in the lead.”
“什么想法,我们厂的实力,在全国也是不错的,尤其是电机方面,全国领先。”Feng Yubeckons with the hand: „LiDirector, does not havedifficultly, wantsto makehumidifier. The simplepointsaidthatturns into the steam the waterwith the heating rod, changesindoorair humidity.”冯宇摆摆手:“李厂长,没多难,就是想做一个加湿器。简单点说,就是用加热棒将水变成水蒸气,改变室内的空气湿度。”„Changes the indoor airhumidity?”
“改变室内空气湿度?”„Un, youdid not think that youroffice/bureauis somewhat dry? Ournorthernwintersisthis, hasslightlyis carelessly easyto cause the respiratory infections, gasps for breathgets angry.”Feng Yucontinuesto induce.
“嗯,你不觉得你的办公室有些干燥吗?咱们北方的冬天就是这样,稍有不慎就容易引起呼吸道感染,喘气都冒火。”冯宇继续诱导。„That that you said that Iput an electricitycanteentowardoffice/bureauon the line.”
“你说的那个,我往办公室放一个电水壶就行了。”Scratches, but can also like this!
擦,还可以这样!„Youthought that the office/bureauelectric dischargecanteenis appropriate? ThishumidifierIpreparewithplasticorglassmanufacture, is transparentandartistic, above can also make the pattern. Moreoverhas usedhumidifier, caneffectivelyprevent the cold.”
“你觉得办公室放电水壶合适吗?这个加湿器我准备用塑料或者玻璃制作,透明、美观,上面还可以弄花纹。而且用了加湿器,可以有效的预防感冒。”„Did youdetermine?”
“你确定?”„Naturally, youtriedto know. humidifiermakessuchin a big way, insidehas a heating rod......”Feng Yuto startto giveLi Shiyouon the lineto describe the humidifieroutward appearance.
“当然,你试试就知道了。加湿器弄这么大,里面有一个加热棒就行……”冯宇开始给李世友描述加湿器的外观。„Youand other, Iaskedseveralpeopleto come.”Li Shiyoumakes the secretaryshout that severalengineers, having madethemlisten to the idea of Feng Yu, canknow that a humidifiercostismany.
“你等一下,我叫几个人进来。”李世友让秘书喊来了几个工程师,让他们听听冯宇的想法,才能知道一台加湿器的成本是多少。„Chief Feng, yourthis, ifuses the glass, thatmustmake the thermostableglass, thiscostis not low, moreoverglassbrittle, nottootransportsconveniently? Ifuses the plastic, that must make the thermostableplastic, similarly the priceis not cheap. The heating rodis actually inexpensive, principle is also very simple, wedonot to have the issueabsolutely, does not know that thishumidifier, how manyprocessing chargesChief Fengdoes planto giveus?” A workshop directorasked.
“冯总,你这个要是用玻璃,那就要弄耐高温的玻璃,这个成本不低,而且玻璃易碎,不太方便运输吧?如果用塑料,那也要弄耐高温的塑料,同样价格不便宜。加热棒倒是不贵,原理也很简单,我们做出来绝对没问题,不知道这一台加湿器,冯总打算给我们多少加工费?”一个车间主任问道。„How muchmoney do youwant?”
“你们想要多少钱?”Aboutseveralpeoplelooked, lowered the headto discuss, thatworkshop directoropened the mouth: „30. Weneedto carry on a modification the existing equipment, the assembly is also quite troublesome . Moreover the quantity that youordercould notbe less than5000.”
几个人左右看了看,又低头商量了一下,还是那个车间主任开口:“30。我们需要把现有设备进行一点改动,组装也比较麻烦,而且你订购的数量还不能少于5000台。”subcontract(or)/OEM supplierwants30, material costalsotakesseveral, the priceto compare the Feng Yuimaginationfirst yearsome. HoweverFeng Yubelievesthat5000hecan sell, is really not good, canexit / to speakSoviet Union, pickstattered...... It is not, islikesnovelthingBrother Kidefinitelynot rejecting.代工就要30,材料成本也要十几块,价格比冯宇想象的高一些。不过冯宇相信,5000台他还是卖得出去的,实在不行,可以出口苏联嘛,捡破烂的……不是,是喜欢新奇东西的基兄肯定不会拒绝。„Wants the plastic, the modelis divided intotwotypes, firstproduces5000respectively, the earnest moneygivesyou30,000not to have the issue, how longcanproducecompletes?”
“要塑料的,型号分为两种,先各生产5000台吧,定金给你们30000块没问题吧,多长时间能生产完成?”„Moldmustmake, ourhereefficiencieswere not worriedthat is mainly the plastics plant, almostrequirestendays of time.”
“模具要重新弄,我们这边效率不担心,主要是塑料厂,差不多要十天时间吧。”„Good, that tendays of time, LiDirector, do wesign the contract?”
“好,那就十天时间,李厂长,我们签合同吧?”Next morning, Feng Yuarrived atMotor Factoryagain, the prototypeproduces, Feng Yulooked, on the plastic a patterndid not have, the meaningful glancewas very monotonous, evenwas it can be said that ugly, thistype of thing, whois willingto be placedon the table.
第二天早上,冯宇再次来到电机厂,样机生产出来了,冯宇看了一下,塑料上一点花纹都没有,眼色十分单调,甚至可以说是丑陋,这种东西,谁愿意摆在桌上啊。„LiDirector, thesetwo are separated, makes into the whitetogether, makes into the blue colortogether, thisplaceis transparent, onthisplacemusthave the pattern, thispositionmusthaveourWind & Rainpictorial trademark, thismustprinton the handwriting, certainly was unable to leak, replaces the wateralso to facilitate......”
“李厂长,这两块是脱离的吧,一块弄成白色,一块弄成蓝色,这个地方要透明的,这个地方上面要有花纹,这个位置要有我们风雨的商标图案,这块要印上字迹,还有一定不能漏电,更换水也要方便……”Feng Yuwas proposingto the prototype the places of manyimprovement, Motor Factoryseveralengineerstaketo write down. In any case is mainly the plastic shellabovechange, thesecostsare nottheyundertake, howFeng Yuis willingto changehowto change.冯宇对着样机提出了很多改进的地方,电机厂的几位工程师都拿笔记下来。反正主要是塑料外壳上面的更改,这些成本都不是他们承担,冯宇愿意怎么改就怎么改。„This, tendayslater, Itake delivery of goods, ifhas completed, perhapswecanmakethisfor a long time.”
“就这样吧,十天后,我来提货,如果做好了,或许我们可以长期做这个。”Electric heatinghumidifieris very goodto copy, butUltrasonic Humidifier? The large state enterprisecansolve the ultrasonic wave the crafe question, butsomesmallfactoriesabsolutelydo not havethisstrength. The words that howeverFeng Yu did not remember incorrectly, thathumidifierjumbo of state investmentshouldstartto produceindustrial usedhumidifiernow, civilwill promoteto90years.
电热加湿器很好仿造,但超声波加湿器呢?大型国企能解决超声波的工艺问题,可一些小厂子绝对没有这实力。不过冯宇没记错的话,现在国家投资的那个加湿器巨无霸应该已经开始生产工业用加湿器了,民用的到90年才会推出。
In the lead for oneyear, if was unable to capture the market share, that can only showthatFeng Yutrulyis notthisbrick.
领先一年,要是还不能占领市场,那只能证明,冯宇确实不是这块料。Nonstoprushes to the newspaper office, tomorrow'sadvertisementreplacement. The advertisement of soybean oilandwhite sugarhas madesuch a long time, everybodyhas rememberedTaihua Brand, thenmakeseverybodyrecallWind & Rain Brand.
马不停蹄赶到报社,将明天的广告更换。豆油和白糖的广告做了这么长时间,大家已经记住了泰华牌,接下来就让大家重新回想起风雨牌。Advertisement of firstday, only then a picture of potsize, manypeoplecannot understandthisareanything. Probablyis the plastic, the pattern is actually very attractive.
第一天的广告,只有一个花盆大小的图片,很多人都看不懂这是什么。好像是塑料的,花纹倒是挺漂亮。Next dayhas added on a smallsoftarticle, propagandizes the air dryingfault, for exampleis easyto cause the coldandrespiratory infectionsanything.
第二天加上了一则小软文,宣传空气干燥的坏处,比如容易引起感冒、呼吸道感染什么的。Thirddaysaid the airmoistlyto the advantage that the human bodybrought.
第三天则说出空气湿润给人体带来的好处。Fourthdayhas been joined toseverallarge characters: Wind & Rain Appliances, heavypoundreturn!
第四天则是配上了几个大字:风雨电器,重磅回归!
The effect of these words, evenis better than the frontsoftarticle. Everybody is very curious, Wind & Rain Appliances, is notthatmakes the electric fan? ThisCorporationBossbrainhas the pit, the bigwinter, sells the electric fan?
这句话的效果,甚至比前面的软文还好。大家都很好奇,风雨电器,不是那个做电风扇的吗?这公司老板脑子有坑吧,大冬天的,卖电风扇?Wind & Rain Appliances, thenturned into the joke of today'severybodyspare time, andnext daygoes to work, manypeoplewere still discussing. Butalso some people with high aspirations, the associationcouple of days agonewspaperadvertisement, guessedWind & Rain Appliancesthisextrusionabsolutelyis not the electric fan, butis relatedwith the mediationair humidity.风雨电器,进而变成了今天的大家茶余饭后的笑话,并且第二天上班的时候,很多人还在谈。但还有一些有心人,联想前两天的报纸广告,猜测风雨电器这次推出的绝对不是什么电风扇,而是跟调解空气湿度有关。„Wind & Rainhumidifier, indoorgoodcompanion.”
“风雨加湿器,室内好伴侣。”Thismessageoccupied the entirenewspaper spaceentirefivedays, letting the personwants unable to see that is not good. But the curiosity of peoplewas also transferred, does humidifier, increase the humidityto the air? Is thisgadgetuseful? Where do somesell?
这句广告词占据了整个报纸版面整整五天,让人想看不到都不行。而人们的好奇心也被调动起来了,加湿器,就是给空气增加湿度的?这玩意儿有用吗?哪儿有的卖?ps1: DomesticfirsthumidifierisYadu, currentlygrabs the domestic70%market shares, butstartstrulymain research directionisindustrialhumidifier, subordinatesinscience and technology~unitwithCorporation of Capital City, 90yearspromoteshome, afterwardjoint stock systemtransformation, was taken advantageby the foreign capital!
ps1:国内第一台加湿器是亚都,目前占据国内70的市场份额,不过开始确实主要研究方向是工业加湿器,隶属于科技~部跟京城的公司,90年才推出家用型,后来股份制改造,又被外资占了大便宜!
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