ER :: Volume #2

#173: Qin An sesame seed cake

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In two water cooling, Qin Qìn takes the chopsticks noon to poke the rubber duck noon to swim in the water, often E ” watches the television in the one side, did not mix Qin An and Xu Xuming says the matter. 二上水冷,秦沁拿着筷午戳着橡皮鸭午在水里边游泳,常峨”在一旁看着电视,并不掺和秦安和许旭明说事情。 Xu Xuming looked at Li Shuyue, the thing that he takes can also be the business secret to discuss that these things should in be more official, more private point situation, since Qin An chose here. Xu Xuming does not have the means. 许旭明看了一眼李淑月,他拿出来的东西也算得上商业机密谈这些东西应该在更正式,更私密一点的场合,可是既然秦安选择了在这里。许旭明也没有办法。 On the tea table is placing «Picture God» hardbound greatly about the collection, a female student version, a children's version, these are Qin An had, Xu Xuming also put out «Sea Sovereign», «Fire dragon Legend», «God King» pamphlet, financial document of one pack of magazine companies. 茶几上摆放着一本《画神》精装大合集,一本女生版,一本儿童版,这些是秦安原来就有的,许旭明还拿出了《海皇》,《火龙传奇》,《神王》的单行本,还有一叠杂志社的财务文件。 These will go on the market in January 97, «Picture God» hardbound gathers the pricing of collection to be high greatly, first edition of printing is 10,000 volume, the pamphlet's first edition of printing quantities of other three big cartoons are 1 million. 这些都会在97年一月上市,《画神》精装大合集的定价较高,第一版印刷量是一万册,其他三大漫画的单行本第一版印刷量都是一百万。 „I thought this number too, too many a point,” Xu Xuming deeply inspires, from the beginning Xu Xuming's proposition is only 100,000, Qin An turned ten times this data fully. “我还是觉得这个数目太,太多了一点,”许旭明深吸了一口气,一开始许旭明的提议只是十万,秦安将这个数据整整翻了十倍。 A «Picture God» 96 years of growth is explosion, the sales strategy that the multi-step rises in prices, very strange makes the sales volume present the way that a curve grows, most starts " Picture God » sales volume is highest, then reduces gradually, rises again rapidly, this is the low loyalty customer segment that from the beginning attracts with low price to the transformation of high loyalty customer segment, «Picture God» became throws realized turning losses into profit very much in the third period of full rate sale thoroughly. 《画神》九六年的成长是爆炸式的,阶梯式涨价的销售策略,很奇异地让销量呈现一个曲线增长的方式,最开始《画神》的销量最高,然后渐渐降低,再迅升高,这是从一开始低价吸引来的低忠诚度消费群体到高忠诚度消费群体的转变,《画神》很成抛在全价销售的第三期就彻底实现了扭亏为盈。 In October started the subscription of 97 years of magazine, at this time postal service already returned to the magazine company the data, the whole year subscribed " Picture God » number of users reaches as high as 200,000, subscribed a half year of time reached 300,000, because the actual post office good quantity will be much higher than the subscription quantity, «Picture God» is going to complete single period 2 million printing, solicited subscriptions period certain promotions after October/ten months and in November, now when magazine reality single period sales volume already 1 million, have most started the Qin An formulation sales policy the first issue gained massively delivers the volume three times. 十月份开始了九七年杂志的征订,这时候邮政部门已经将数据返回了杂志社,全年订阅《画神》的用户数高达二十万,订阅半年期的多达三十万,由于实际邮局行数量会远远高于订阅数量,《画神》杂志将要做好单期过两百万的印刷量,经过十月和十一月征订期间的若干促销活动,现在杂志的实际单期销量已经过了百万,是最开始秦安制定销售政策时第一期最大量赚送额的三倍。 The latest financial statistics reality, the magazine company whole year realizes the sales volume about hundred million, in addition advertizing revenue, pre-tax profit surely, but at this time situated in regulatory period Reader , the Asia's first magazine brand, after experiencing 95 years of single Qihang 4 million peaks has started to slide, but still sits quietly the highest post, the pre-tax profit actually not widens the too big disparity with «Picture God», must know that Reader is the data of whole year, but «Picture God» starts to gain truly for three months. The sales volume advantage of weekly reveals without doubt. 最新的财务统计数据现实,杂志社全年实现销售额近亿,加上广告收入,税前利润过千万,而这时候处于调整期的《读者》,亚洲第一杂志品牌,在经历过九五年单期行过四百万的高峰后开始下滑,但依然稳坐头把交椅,税前利润却并没有和《画神》拉开太大的差距,要知道《读者》是全年的数据,而《画神》真正开始盈利才三个月而已。周刊的销量优势显露无疑。 In such a case, Xu Xuming favors regarding the future of magazine company, he believes that can definitely break through the single time in 97 years of «Picture God» good quantity 2 million, then " Picture God » moon/month line measures has also been just round the corner surely, presses up to world first US Reader's Digest. 在这样的情况下,许旭明对于杂志社的前途十分看好,他相信在九七年《画神》的行量完全可以突破单期两百万,那么《画神》的月行量过千万也是指日可待,直逼世界第一的美国《读者文摘》。 Now «Picture God» moon/month good quantity in fact already Reader, many specialized financial media are showing to comment, «Picture God» quick will replace Reader, becoming the Chinese sales volume is biggest, the line is largest, the most profitable magazine, a comic magazine achieves this situation, shocking. 现在《画神》的月行量实际上已经过了《读者》,许多专业财经媒体都在表评论,《画神》很快就将取代《读者》,成为中国销量最大,行规模最大,盈利最高的杂志,一本漫画杂志做到这种地步,骇人听闻。 Qin An decided to make the pamphlet at this time, Xu Xuming had understood cartoon market of Japan, many cartoon publishing houses are lose money to make the magazine, then makes money by the pamphlet, however domestic market obviously and overseas different, the magazine publication achieves this situation, but also needs to make money by the pamphlet? The publication of pamphlet, definitely will bring the impact on the magazine, Xu Xuming somewhat thinks pessimistically, " Picture God » good quantity did not have means Reader forever. 偏偏这时候秦安决定做单行本,许旭明了解过日本的漫画市场,许多漫画出版社都是亏本做杂志,然后靠单行本赚钱,但是国内的市场显然和国外不同,杂志出版做到这种地步,还需要靠单行本赚钱吗？单行本的出版,必然会给杂志带来冲击,许旭明有些悲观地想,《画神》杂志的行量永远也没有办法越《读者》了。 Qin An not like the sales strategy that started the formulation multi-step to rise in prices, but adopted the common sales way, the large surface area in the national shop goods, 1 million print quantities, in the price of magazine, for these three pamphlets, the fund consumption that «Picture God» will accumulate with great difficulty completely. „Can sell?” Saw that Qin An had not replied his issue, Xu Xuming somewhat worried that asked. 秦安没有像最开始那样制定阶梯式涨价的销售策略了,而是采取寻常的销售方式,大面积在全国铺货,百万的印刷数量,远于杂志的价格,为了这三本单行本,《画神》将好不容易积累下来的资金消耗殆尽。“能卖得动吗？”看到秦安没有回答他的问题,许旭明又有些担忧地问道。 Qin An remembers that is «Pirate King» sets the record in the maximum first edition sales volume of Japanese pamphlet, 3 million, the domestic environment and Japan have greatly are very different, let alone «Pirate King» sets such record to serialize for many years, accumulated ten years of readers to set the record of such result, but " Picture God » on three big cartoons serialized over six months the point, can sell many, Qin An also lacks self-confidence at heart, but was always insufficient to lose money. 秦安记得在日本单行本的最高初版销量是《海贼王》创下的,三百万吧,国内的环境和日本有很大不同,更何况《海贼王》创下这样的记录是在连载多年,积累了十来年的读者才创下这样的成绩,而《画神》上的三大漫画才连载半年多点而已,到底能卖多少,秦安心里也没有底,但总不至于亏本。 „Can sell me not to care, but drums up support, first edition 1 million volume, this is in the creation history, our version bureau most pays attention is this, makes the history, the creation record, China first, Asia first, world several, this is they most cared that even if cannot sell, we still buy, this. The result must make. Be not thinking this is to make money, only considers the advertisement on the line, we spend tens of millions advertisements, in fact we can recoup most costs quickly” don't, when makes money, this balanced small Qin An to say at heart ” with a smile. “卖不卖得动我不关心,只是造势,初版百万册,这是在创造历史,我们的版署最关注的就是这个,创造历史,创造记录,中国第一,亚洲第一,世界第几,这是他们最关心的,就算卖不出去,我们也得自己买回来,这介。成绩必须制造出来。你别想着这是赚钱,只当是广告就行,我们花费数千万的广告,实际上我们可以很快收回大部分成本”别当赚钱,这样心里就平衡了”小秦安笑着说道。 „ Well , what advertisement?, Xu Xuming some are not clear, print the pamphlet, publication, to not make money for what, hit what advertisement? “井么,,什么广告？,小许旭明有些不明白,印刷单行本,出版杂志,不是为了赚钱是为了什么,打的什么广告？ „The object of our advertisement is the legislative, making them directing the hope of project places on us, what we need is the national industry policy, rather than makes how much money” we to need a policy trend, drives the domestic animation industry the show/unfolds, do not look money that we make now not two. Two merely are also many. Profit for the year more than ten million to over a hundred million. If only caresses the collection. The magazine, sells the pamphlet, how many years can we sell? If we do not go to unearth diligently the entire industry market, we after the show/unfolds to a bottleneck will be the seasons that the extremely long and painful low-growth will even back up, do not look that the Reader 95 years achieved single Qihang to measure 4 million, but its present already started to back up, it must undergo the innovation to be progressive, it must break through surely this data, was not ten years eight years of duty Qin An folds these magazines, lost one side, „I, if told you, I had not counted on that these thing made money, your letter/believes?” “我们广告的对象是国家新闻出版总署,让他们把引工程的希望放在我们身上,我们需要的是国家产业政策,而不是赚多少钱”我们需要一个政策倾向,带动国内动漫产业的展,别看我们现在赚的钱不二。二也仅仅是不少而已。年利润上千万到上亿。如果只抚集。头杂志,卖单行本,我们要卖多少年？如果我们不去努力把整个行业市场挖掘开来,我们在展到一个瓶颈之后将是极其漫长而痛苦的低增长甚至倒退的时节,别看《读者》九五年就达到了单期行量四百万,可是它现在已经开始倒退了,它必须要经过创新才能再进步,它要突破千万这个数据,不是十年八年的任务秦安把那些杂志叠起来,丢到一边,“我要是告诉你,我从来没有指望这些东西赚钱,你信吗？” „Mr. Qin, do you want to do?” Qin An has been burning money, rich does not gain well, Xu Xuming had not understood the meaning of Qin An, according to his idea, so long as now maintains the magazine the momentum, ten years 20 years, the magazine company could not necessarily be another Reader's Digest. “秦先生,你到底要干什么？”秦安一直在烧钱,有钱不好好赚,许旭明一直没有明白秦安的意思,按照他的想法,现在只要维持杂志的势头,过个十年二十年,杂志社未必就不能是另外一个《读者文摘》。 „I am opening to expand the greatly domestic abundant field, I do is this.” The finger of Qin An moistened the tea, drew a circle on the tea table, „ this is the letter “我只是在开扩大国内丰场,我做的就是这个。”秦安的手指沾了茶水,在茶几上画了一个圈,“这个是字母 Xu Xuming watched a meeting, gawked had not thought that this circle letter ” somewhat said likely slightly unbelievable: „Disney?” 许旭明看了一会,愣了没有觉得这个圈像字母”微微有些难以置信地说道:“迪士尼？” „Did you guess correctly? My ambition is big. I do not like our enterprises being called for the East in the future compel, but has to acknowledge now I do is the duplication compels. Walt compelled to consume his life, the show/unfolds that compelled experienced the most century, to today's such scale, affected one generation of growth with the Donald Duck and Mickey Mouse. I do not have so many time and energy toss about, has to be opportunistic, hopes that helps me shorten these time with the national policy, after all the market of our country is big enough, the present environment also wanted Mr. Walt to be better in the past, we started are very late, long that but the time on chase has not imagined, had the country helped at the same time particularly, you must believe that when we raised the nationality an industry, the Eastern culture, after affecting next generation such altitude . Obtains the policy support again, show/unfolds extremely will be astonishing is not the show/unfolds that” needs to be worried truly speed, when unfolds to an unprecedented altitude, truly has to support its thing, our reform and opening for more than ten years, already has many examples. Only depends on us, the light depends on «Picture God», we could not provide so many contents, compelled Snith to have a precipitation accumulation of century to support it, even if it had no recent work, its classics still being insufficient made it rapid, was we are not good, after some day I completed the entire frame structure, did not have enough to fill its thing , can only be the false prosperity later collapse loudly ” this getting up Qin An that needed the entire industrial the show/unfolds to support rubs to become a group these finance treatment, threw into the waste basket, „continued to burn money, was seen the hope of domestic animation industry., I when” appropriate, unfolds the outdoor shop again “你猜到了？我的野心不小吧。我不喜欢我们的事业日后被人称呼为东方迫士尼,但是不得不承认我现在做的就是复制迫士尼。华特迫士尼耗费了他的一生,迫士尼的展经历了大半个世纪,才到了今天这样的规模,用唐老鸭和米老鼠影响了一代人的成长。我没有那么多时间和精力去折腾,只好取巧了,希望用国家政策来帮助我缩短这些时间,毕竟我们国家的市场足够大,现在的环境也要比华特先生当年要好,我们起步很晚,可是追赶上的时间并没有想象的那么漫长,尤其是有国家帮助的同时,你要相信,当我们把一项产业抬高到民族,东方文化,影响下一代这样的高度后。再得到政策扶持,展的度会极其惊人”真正需要担心的不是展的度快慢,而是展到一个空前的高度时,是否有真正支撑起它的东西,我们的改革开放十几年来,已经有许许多多的例子。光靠着我们,光靠着《画神》,我们提供不了这么多内容,迫斯尼有一个世纪的沉淀积累来支撑它,哪怕它没有什么新作,它的经典依然不至于让它迅凋零,可是我们不行,当有一天我把整个框架构造完成之后,却没有足够填充它的东西,也只会是虚假繁荣之后的轰然倒塌”这需要整个产业的展才支撑的起来秦安把那些财务治疗揉成一团,丢进废纸篓里,“继续烧钱,让人们看到国内动漫产业的希望,我会在”适当的时候,再把摊子铺开一点 Xu Xuming is somewhat startled, long time later smiles bitterly, „ I want in the pocket much money, it seems like according to your meaning, again how sight, actually our poor wretch. 许旭明有些怔,良久之后才苦笑一声,“我只是想要口袋里多一点钱而已,看来按照你的意思,再怎么风光,其实我们都还是穷光蛋。 „Submits an application to Li Li si, making her improve the salary, should draw bonus draws bonus, must burn money the place to be many, does not miss makes you first become wealthy that little, but compared to the profitability of magazine, now I, only then displays parsimonious, gives you first to draw a big cake.” Qin An shows a faint smile, hears to have the knock to resound, walks to open the door, unexpectedly is Tang charm. “向李莉斯递交一份申请,让她提高薪酬待遇,该分红就分红,要烧钱的地方很多,不差让你们先富裕起来的那一点点,只不过相对于杂志的盈利能力来说,现在我只有表现的吝啬一点,给你们先画一个大大的饼。”秦安微微一笑,听到有敲门声响起,走过去开门,居然是唐媚。 Xu Xuming noticed that some people come, swallows inside the belly the words that must speak, Tang charm walks, read one pack of comic magazines on tea table, leans to look to Xu Xuming, „ the person of «Picture God» magazine company?. 许旭明看到有人进来,把要说的话吞到肚子里边去,唐媚走进来,看了看茶几上的一叠漫画杂志,侧着头望向许旭明,“《画神》杂志社的人？。 „ President Xu Xuming Qin An introduced, is pointing at Tang charm, „ in my family building “社长许旭明秦安介绍道,又指着唐媚,“我家楼上的 Tang Meideng Qin An, she neglected her name regarding Qin An very much obviously did not say that is very unsatisfied, sits on the sand, sits cross-legged to look at Xu Xuming, „President permits, in my hand has the cartoon heroes in several US, how sold to you?” 唐媚瞪了一眼秦安,很显然她对于秦安连她的名字都忽略不说很不满意,自顾自地坐在沙上,盘着腿望着许旭明,“许社长,我手里有几个美国的漫画英雄,卖给你怎么样？” Xu Xuming looked to give Qin An that Tang charm poured water, does not know that this Tang charm details, smile saying: „ That must look is what hero 许旭明看了看去给唐媚倒水的秦安,不知道这个唐媚的底细,笑了笑说道:“那要看是什么英雄了 Was shaken by Qin An, Xu Xuming does not dare to despise these teenage boys and girls, said how again US these cartoon heroes have 7,000-8,000 ” Tang charm, if cartoon company, in the hand has several is not accidental/surprised, the general cartoon hero domestic popularity is extremely low, necessity that also has not bought. Thank the moon/month reveal two to stick the clothes, star falling, dragon Shi dusk, „state” the coffee in cup, the full long-lived foot, Sai Shan, the heading west temple spooky child, the clear/pain two madmen, the mouth is old, warm one. Moon/Month. day, hoodlums good night. Wish everyone to pass today to hold hands while you are at it, the person forms a pair. 被秦安震住了,许旭明不敢小看这些少男少女,再说美国这些漫画英雄有7,000-8,000咋”唐媚如果有一家漫画公司,手里有几个也不意外,不过一般的漫画英雄在国内的知名度极低,也没有买的必要。感谢月露两粘衣,星降之里,龙噬黄昏,加比“州”杯子里的咖啡,足寿足著,品细山,西行寺幽幽子,楚二狂人,口旧,温一。月。日了,光棍们晚安。祝大家过了今天就手牵手,人成双。
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