On the evening of 19 th Li hurried back to the plain east to the night. 19号晚上李东连夜赶回了平川。 In the morning, returns in the evening, short one day , the happened matter are many. 上午来,晚上回,短短一天的时间,发生的事情却不少。 This late Li Dongshui is not quite good, before midnight partly awoke taking advantage of the liquor vigor half-asleep narrowed a meeting, after midnight after becoming sober, could not fall asleep. 这一晚李东睡的不太好,上半夜借着酒劲半睡半醒地眯了一会,下半夜酒醒之后却怎么也睡不着。 Except for him, that night Yuan Xue also has not had a good sleep. 除了他,这一夜袁雪同样也没睡好。 Next day gets out of bed, Yuan Xuecai discovered, originally last night continued she not to have a good sleep, the parents also go against the dark pouche room to saunter. 第二天起床的时候,袁雪才发现,原来昨晚不止她没睡好,父母也都顶着个黑眼圈满屋子转悠呢。 ...... …… The sentiment is not the entirety of life. 感情不是生活的全部。 The sentiment suffers setbacks each time, Li Dong like lulling itself with the busy business. 每次感情受挫的时候,李东都喜欢用繁忙的事务来麻痹自己。 Returns to the company, Li Dong opened again busy a day. 回到公司,李东再次开启了忙碌的一天。 Just entered shortly after the office, Wu Shengnan looked. 刚进办公室不久,吴胜男就找了过来。 This time Wu Sheng male comes is not asks for money, but reported a good news, sold in advance the permit to attain! 这次吴胜男来不是要钱的,而是汇报了一个好消息,预售许可证拿到了！ The distant two communities begin from the end of September, by the present, almost passed for two months, this speed is not fast, naturally, is not slow. 从9月底远方两个小区开工,到现在,差不多过去了两个月时间,这速度不算快,当然,也不算慢。 Has not constructed housing compared with these obtains the permit, Li Dong this speed naturally calculated slowly. 比起那些还没建房就拿到许可证的,李东这速度自然算慢了。 May compared with the compliance, the community under Dongyu real estate name be able to stand up to the inspection, other attained the real estate company of permit compared with the same period compliant, distant speed do not calculate slowly. 可比起合规性,东宇地产名下的小区都经得住查验,同比其他合规拿到许可证的地产公司,远方这速度就不算慢了。 Attains to sell in advance the permit, means that the house of Dongyu can sell in advance now officially. 拿到预售许可证,也就意味着东宇的房子现在就可以正式预售了。 This is the celebration, Li Dongda strength praised Wu Sheng male several. 这是喜事,李东大力夸奖了吴胜男几句。 However Wu Shengnan mainly for this matter, does not report the matter of permit today, Wu Shengnan said again: „Li, a matter I wants to report with you.” 不过吴胜男今天来主要不是为了这事,汇报完了许可证的事,吴胜男再次道:“李总,还有件事我想和你汇报一下。” Li Dong said with a smile: „You said.” 李东笑道:“你说。” „I want to change name to several communities.” “我想把几个小区都改名。” „Changes name?” “改名？” Li Dong somewhat is surprised the different way: „What changes name to make? Now isn't this name good?” 李东有些诧异道:“改名做什么？现在这名字不好吗？” Under Dongyu real estate altogether on three communities, a Mingyuan Subdistrict, a Shuijing Garden, named Wantai Washington. 东宇地产旗下总共就三个小区,一个名苑小区,一个水晶花园,还有一个叫万泰华府。 Although these name some rotten avenues, may sound like on the scale. 虽然这些名字有些烂大街了,可听起来还是挺上档次的。 Hears Li Dong to question, Wu Shengnan thinks saying: „I want to do the branding, now these community names, I want to unify to use a brand. Make people think this name to think of the Dongyu real estate, can think of the distant group.” 听到李东问话,吴胜男想了想道:“我想搞品牌化,现在这些小区名字,我想统一用一个品牌。让人一想起这名字就能想到东宇地产,就能想到远方集团。” „Branding......” “品牌化……” Li Dong muttered one, this point he himself neglected actually. 李东喃喃一声,这一点倒是他自己忽略了。 Also cannot be neglects, can only say that he is insufficient to the real estate company heavy visual degree. 也不能算是忽略,只能说他对地产公司还是重视度不够。 Before he was prepares to fish a ticket to walk, naturally too did not care about the community to name, because later the community has not completed they to be made the larger part by Yao Hong, Li Dong did not have to care about the name of community. 之前他是准备捞一票就走,自然不太关心小区叫什么名字,之后因为小区还没建成就被姚宏他们弄走了一大半,李东也没太在意小区的名字。 May wait for Wu Shengnan to mention, Li Dong then realized taking a rash step. 可等吴胜男提及,李东便意识到了其中的失策。 Walks the branding and formalization, this is the big realtors at the matter of doing. 走品牌化和规模化,这是大地产商都在做的事。 Like Wanda Plaza, the Hengda oasis, Biguiyuan, Longhua Plaza...... raised these places, you can think that the estate of which enterprise development this was. 就像万达广场,恒大绿洲,碧桂园,龙华广场……一提起这些地方,你就能想到这是哪家企业开发的楼盘。 The leaders in these industries, walked is the roads of brand, must exceed the enterprise value to even the brand value finally. 这些行业内的领袖,走的都是品牌之路,到最后甚至品牌价值还要超过企业价值。 If the distant place really wants in the real estate industry growth, this also to be a road which must be taken. 远方要是真想在地产行业发展,这也是必经之路。 Now does not do the brand, perhaps money gains similarly, but three years later? Five years later? 现在不搞品牌,也许钱同样赚,可三年后呢？五年后呢？ At that time the realtor avenue was, why do others want to buy the house in your distant place? 那时候地产商满大街都是,别人凭什么要买你远方的房子？ Li Dong knocked the table gently, the nod said: „Good that you reminded, I almost neglected this matter, you said that what name changed to be good?” 李东轻轻敲了敲桌子,点头道:“你提醒的好,我差点忽略了这事,那你说改什么名字好？” Wu Shengnan saw Li Dong to agree, in the eye revealed the happy expression, said: „ I want to be divided into the high school low three scales Dongyu affiliated industry, the first batch of my goals are to build the residential district brands of three scales. Later if we enter Praca do Comercio, we also follow the tidal current, builds is our square series specially. 吴胜男见李东同意了,眼中露出喜色,又道:“我想把东宇旗下的产业分为高中低三个档次,首批我的目标是打造出三个档次的住宅区品牌。之后如果我们进军商业广场,那我们也跟随潮流,打造专属于我们的广场系列。 The square is actually simple, or called the distant square, or called the Dongyu square. 广场这边倒是简单,要不叫远方广场,要不叫东宇广场。 However the residential district series, I also want to listen to Li your opinion, you looked that you can provide in several comparisons the series name of scale? ” 不过住宅区系列,我还想听听李总您的意见,您看您能不能给提供几个比较上档次的系列名称？” Hears to name, some Li Dong big. 一听到取名,李东就有些头大。 He in this aspect is really the athletic event in which one is weak, no matter the distant place or Dongyu, he collects collects piles up with the personal name. 他在这方面真是弱项,不管是远方还是东宇,他都是凑吧凑吧用人名堆积的。 Now Wu Sheng male makes him give the real estate brand series name of distant place, this is not a dexterous matter. 现在吴胜男让他给远方的地产品牌系列命名,这可不是个轻巧事。 The name took, no matter when the time comes propagandized disseminates, was good to the expansion of enterprise brand. 名字取好了,那到时候不管是宣传还是传播,对企业品牌的扩大都有好处。 But if difference that the name takes, does not help the propaganda or the dissemination, that plays the reaction, will cause others' taboo. 可要是名字取的差了,不利于宣传或者传播,那就起到了反作用,甚至会引起别人的忌讳。 Li Dong touches the chin to ask: „Hasn't your real estate company worked out the opinion?” 李东摸了摸下巴问道:“你们地产公司没拿出意见？” Wu Shengnan said with a smile: „Where this matter can make others do for somebody, Li you first give a plan, we discussed when the time comes again.” 吴胜男笑道:“这种事哪能让别人代劳,还是李总您先给出个方案,我们到时候再商讨。” „My opinion......” “我的意见……” Li Dong is somewhat difficult, good long time saying: „Must no longer wait for several days, I must deliberately consider that is good, a short time I cannot think. Or then makes the plan section listing the preparation plan simply, I choose from that also good.” 李东有些挠头,好半晌才道:“要不再等几天,我得寻思寻思才行,一时半会的我也想不出来。要不干脆回头让策划部给列出个预备方案,我从那里面挑选也行。” Li Dong said, Wu Shengnan also has no opinion. 李东这么说,吴胜男也没什么意见。 Names does not emerge on the line for a while, this will relate to the future brand promotion, prudently. 取名不是一时兴起就行的,这关系到日后的品牌推广,得慎重。 Many big enterprises for a brand name, consume the large amount of money, even established the special department and organization discusses, obviously name to enterprise important. 很多大企业为了一个品牌名字,耗费巨资,甚至成立了专门的部门和机构进行探讨,可见名字对企业有多重要。 Said that prepares to build the brand the matter, Wu Shengnan report had not ended , to continue saying: „In addition the matters I want to say with Chief Li, No. 22 plain has a land auction to start, before you did not dial a hundred million fund to Dongyu, this auction I prepare to have a look, Li does have the time when the time comes?” 说完准备打造品牌的事,吴胜男的汇报还没结束,继续道:“另外还有一件事我想和李总说说,22号平川有一次土地拍卖要开始,之前您不是给东宇拨了一个亿的款子么,这次拍卖会我准备去看看,李总到时候有时间吗？” „Land auction......” Li Dong thinks suddenly wished the righteousness wealth, said hastily: „Will rain sleek/moist participate?” “土地拍卖……”李东忽然想了了祝义财,连忙道:“雨润会参加吗？” Wu Shengnan nods saying: „Rain sleek/moist will go, except for rain sleek/moist, many enterprises can pass.” 吴胜男点头道:“雨润会去,除了雨润,不少企业都会过去的。” „Longhua?” “龙华呢？” Wu Shengnan shakes the head saying: „Probably no, Longhua concentrates on secure new town this year develops, took the proportion of place in the plain slightly many.” 吴胜男摇了摇头道:“好像没有,龙华今年专注于苏安新城开发,在平川拿地的比例小了不少。” „Hundred million, a little are probably few.” Li Dong whispered. “一个亿,好像有点少啊。”李东嘀咕了一句。 Regarding the realtor, a hundred million fund was really short, even if with, attained still can only be remote or the section not big land parcel. 对于地产商而言,一个亿的资金是真的少了,就算拿地,拿到的也只能是偏远一些或者地段不大的地块。 To take with that two same land for building that Li Dong took initially again, one hundred million are really only futile attempt. 要想再拿下和当初李东拿下的那两块一样的地皮,一个亿真的只是杯水车薪。 Opposite Wu Shengnan hears word one happy, said hastily: „ Li, hundred million were indeed few. You look, or this, we will start to conduct the estate to sell in advance next month early this month, sells in advance fund time to leave Dongyu to develop? If the real estate industry can do, I thought that actually gains many supermarket is broader. 对面的吴胜男闻言一喜,连忙道:“李总,一个亿的确是少了。您看要不这样,下个月月初我们开始进行楼盘预售,预售款子这次能不能留给东宇发展？房地产行业要是能做起来,我觉得其实比超市盈利更多更广。 Moreover for these years the country vigorously promoted, therefore the real estate industry future is bright. ” 而且这几年国家大力推动,所以地产行业前途还是明亮的。” Li Dongmi focuses to say with a smile: „Ok, without issue!” 李东眯着眼笑道:“行啊,没问题！” Wu Shengnan is overjoyed saying: „Really?” 吴胜男大喜过望道:“真的？” „Naturally, but the premise was first paid remaining land for building, when the time comes remained many, gave out Dongyu.” “当然真的,不过前提是先把剩下的地皮款给付了,到时候剩多少,都拨给东宇。” Li Dong said cheerfully, now the Dongyu two communities, the remaining houses are not quite many. 李东乐呵呵地说了一句,现在东宇这边的两个小区,剩下的房子并不太多。 Even if sold-out completely, most still on 2 billion nods. 就算全部卖完了,最多也就二十亿出点头。 Waits for 2 billion land for building one, but can also remaining several hundred million at the most. 等二十亿的地皮款一还,还能剩下几个亿就顶天了。 Some real estate here Li Dong ideas, remaining several hundred million leave Wu Shengnan to develop Dongyu, this but is actually not good. 房地产这边李东还是有些想法的,剩下的几个亿留给吴胜男发展东宇,这倒也不是不行。 The supermarket here is not short of money now, allocated funds ten hundreds of millions in the past, how can also use some time. 超市这边现在不太缺钱,才拨款了十几亿过去,怎么着也能用一段时间了。 Wu Shengnan actually also knows wants to make Li Dong allocate funds billions to come that is not possible, the idea that actually she has is remaining that several hundred million. 吴胜男其实也知道想让李东拨款几十亿过来那是不可能的,其实她打的主意就是剩下的那几个亿。 Li Dong said, Wu Shengnan not disappointed, said with a laugh: „This is also good, Li, this saying was you said that when the time comes do not renege on a promise, cannot reassign the fund from Dongyu again.” 李东这么说,吴胜男也没失望,笑呵呵道:“这也行,李总,这话可是您说的,到时候可别反悔,也不能再从东宇这边抽调款子了。” Previous time reassigned large quantities of funds to develop several other subsidiary companies to Li Dong from Dongyu, some Wu Sheng male actually at heart opinions. 对李东上次从东宇这边抽调了大批款项去发展其他几个子公司,吴胜男其实心里还是有些意见的。 The real estate company profit, arrives finally finally, the fund that Dongyu takes are least, Wu Shengnan how willing. 地产公司这边的盈利,结果到最后,东宇拿的款项最少,吴胜男心里怎么甘心。 Since she were in charge of Dongyu, that naturally results in Dongyu to consider, for the group considered that is Li Dong matter, are little significance with this subsidiary company general manager. 她既然入主了东宇,那自然得东宇考虑,为集团考虑那是李东的事,和她这个子公司总经理又没多大关系。 Li Dong actually also knows Wu Shengnan thoughts, but does not expose, discussed with Wu Shengnan several selling in advance matters, Wu Shengnan then had the color of satisfaction to have the office. 李东其实也知道吴胜男的心思,不过也不点破,又和吴胜男商讨了几句预售的事,吴胜男便带着满意之色出了办公室。 Her front leg just walked, back leg Chen Ke passes through the gate saying: „Li, permits came.” 她前脚刚走,后脚陈珂就进门道:“李总,许总过来了。” „permits Shengzhe?” “许圣哲？” „Un.” “嗯。” „This fellow news is really quick!” “这家伙消息还真灵通！” Li Dong faint smile snort/hum, waved saying: „Makes him come.” 李东似笑非笑地哼了一声,挥手道:“让他进来。” ...... …… permits Shengzhe passes through the gate said: „Sold in advance the permit to attain?” 许圣哲进门就道:“预售许可证拿到了？” „Did you say?” “你说呢？” permits Shengzhe does not care about Li Dong attitude, sincere say/way: „When do you prepare to start to sell in advance?” 许圣哲也不在意李东的态度,正色道:“那你准备什么时候开始预售？” „In early December, prepares now. Me estimated must be more than ahead of time, your anxious anything.” “12月初吧,现在是这么准备的。比我预想中的要提前不少了,你急什么。” „Nonsense, can I not be anxious?” “废话,我能不急吗？” permits Shengzhe snort/hum, said: „ You gives me as soon as possible accurate time, you sell in advance from the beginning, I started to arrange to start the matters concerned, the time cannot make a mistake. Also, that side Capital City also this/should informed ahead of time, we grasp the time, beats Yao Hong at one fell swoop they! 许圣哲哼了一声,又道:“你这边尽快给我一个准确的时间,你预售一开始,我就开始筹备发动事宜了,时间可不能弄错了。还有,京城那边也该提前通知了,咱们掌握好时机,一举击垮姚宏他们！ Another point, how many funds do you arrange now? ” 另外一点,你现在筹备了多少资金？” „Fund?” “资金？” permits Shengzhe sees the appearance that Li Dong shrugs, immediately realized anything, shouted abuse: „ Me do not tell billions that you just succeeded in obtaining did use up? If we do not have the adequate fund, how to take over Yao Hong their estate! 许圣哲见李东耸肩的模样,顿时意识到了什么,破口大骂道:“你别跟我说你刚到手的几十亿都用完了？咱们要是没有足够的资金,怎么接手姚宏他们的楼盘！ By that time, but is real swords and spears puts together the strength! 到那时候,可就是真刀真枪地拼实力！ Do not count on the bank loan, was by that time late, the bank will not approve! 你别指望银行贷款,到那时候就迟了,银行也不会批的！ If can, when loans, Yao Hong will they also make us take over a business? ” 要是能等到贷款下来,姚宏他们还会让我们接盘？” Li Dong touches the chin to think saying: „How much money can prepare?” 李东摸了摸下巴想了想道:“得准备多少钱？” „ In our hands are least the cash flow that must prepare 5 billion to use! Least you cannot understand! I and reckless That side person can plan 2 billion, this was our limits, therefore you were least must prepare ten hundred million to come out. “咱们手上最少也得准备五十亿能动用的现金流！最少你懂不懂！我和胡总那边一人能筹二十亿,这是我们的极限了,所以你这边最少得准备十个亿出来。 Is less than so much money, we likely work for others. 少于这么多钱,咱们很可能替别人打工。 Do not get so far as finally, we work to a frazzle have not made money, money gave others to make. 别弄到最后,咱们累死累活地没挣到钱,钱都给别人挣走了。 Also, you owed my before hundred million, owes reckless five hundred million, as well as I give to your community, the fund you must prepare also to come back. 还有,你之前欠我的那一个亿,欠胡总的五个亿,以及我转让给你的那个小区,款子你都得准备还回来。 Therefore head that you sells in advance, is our, do not count on this money! ” 所以你这边预售的头款,都是我们的,你也别指望这个钱！” Li Dong immediately whole face black channel: „Gathered you to plan? You cultivate the behavior this, this money can I be short of you? Now also starts to come to demand payment?” 李东顿时满脸黑线道:“合着你们都算计好了是吧？你做人怎么这样,这点钱我能少了你们的吗？现在还开始上门要账了？” permits Shengzhe knits the brows: „ Business is business, do not come this set. My that hundred million you are not all right anxiously, but That side reckless five hundred million you comply, without these five hundred million, reckless cannot put out 2 billion. 许圣哲皱眉道:“在商言商,你别来这套。我那一个亿你不急着还没事,可胡总那边的五个亿你可是答应好的,没有这五个亿,胡总拿不出二十亿。 Community of that transfer, this sum of money you, but before , reached an agreement, do you want to repudiate a debt now? ” 还有那个转让的小区,这笔钱你可是之前就说好了,你现在又要赖账？” „Who repudiated a debt!” “谁赖账了！” The Li Dong not indignation said: „ Key sells in advance does not require the time! You think that I on house just did intend to sell-out on hand? Really must sell-out, how we also start, but also can not sell half to start, at that time the community had not sold! 李东不忿道:“关键预售不要时间啊！你以为我手头上的房子刚出手就能卖完了？真要卖完了,咱们还怎么发动,还不得卖到一半就发动了,那时候你那个小区还没卖呢！ Your little Zikeng I, if before the community did not give to me, your Longhua couldn't have drawn cash? ” 你小子坑我是吧,之前要是小区不转让给我,你们龙华还拿不出钱了？” A helplessness of permits Shengzhe face, beckons with the hand saying: „Becoming, this sum of money we can drag again. Yourself must prepare 1.5 billion cash, don't you have the issue?” 许圣哲一脸的无奈,摆摆手道:“成,这笔钱咱们可以再拖拖。那你自己这边得准备十五亿现金,你没问题吧？” „1.5 billion......” “十五亿……” Li Dongqiao knocked the table, without issue, without issue! 李东敲了敲桌子,没问题,没问题个屁！ 1.5 billion where he comes! 他哪来的十五亿！ permits Shengzhe they start, that side oneself real estate can sell in advance many not to say certainly, even if can sell in advance half, that most still on ten hundred million nods. 许圣哲他们发动的时候,自己房产那边能预售出去多少还说不准,就算能预售出去一半,那最多也就十个亿出点头。 However really must draw cash he not with, after all that side the supermarket expands starts. 不过真要拿钱他也不是拿不出来,毕竟超市那边扩张才开始。 These money of before allocating, now has not used in the account. 之前拨下去的那些钱,现在还在账户上没怎么动用。 If diverted this fund, 1.5 billion that actually not difficult matters. 要是挪用了这笔款子,十五亿那倒不是难事。 But Li Dong has a worry, he feared when the time comes this sum of money cannot return to the funds quickly. 可李东有一个担心,他就怕到时候这笔钱不能很快回款。 If 1.5 billion did not have, money a short time and cannot take, the footsteps that supermarket expands delayed. 要是十五亿没了,钱一时半会的又拿不出来,那超市扩张的脚步岂不是就耽搁了。 Thinks that this Li Dong asked: „We took over a business these estates, when can receive money?” 想到这李东问道:“我们接盘了这些楼盘,什么时候才能拿到钱？” „This may not say certainly.” “这可说不准。” „Didn't say certainly?” “说不准？” „ Longhua must have a look to be good, after all now the market is getting better and better, we may keep some time. Naturally, that is our matters, your own optional. “龙华这边得看看才行,毕竟现在市场越来越好,我们可能会留一段时间。当然,那是我们的事,你自己的随意。 Moreover at this time we do not want to open, otherwise our opening price was high, can you also compete with us? ” 而且这时候我们也不想开盘,要不然我们开盘价高了,你岂不是还得和我们打擂台？” „This but actually is also.” “这倒也是。” Li Dong nods, then said: „Said, me I deal with, don't you interfere?” 李东点了点头,接着道:“这么说,我这边我自己随意处理,你们不干涉？” „Naturally, said again, even if I do not comply, you do want?” “当然,再说就算我不答应,你愿意吗？” „Calculates that your boy knows the limitation.” “算你小子识相。” Li Dongxiao, said finally: „1.5 billion do not have the issue, but reckless that five were hundred million he and you says?” 李东笑了一声,最后道:“十五亿没问题,不过胡总那五个亿是他和你说的？” permits Shengzhe despises saying: „ Do you feel? Your this fellow was booing, reaches an agreement rendered back the money ahead of time, finally Yao Hong they paid in advance you billions, you raised have not mentioned this matter. reckless embarrassed and you said this matter, can only ask me to complain. 许圣哲鄙夷道:“你觉得呢？你这家伙倒好,说好了提前还钱,结果姚宏他们预付了你几十亿,你提都没提这事。胡总不好意思和你说这事,只能找我诉诉苦了。 Also before , he lends money, I work as the collateral evidence. 再说之前他借钱的时候,我可是当旁证的。 This time to spending money time, I naturally must say one for him, otherwise your fellow definitely towed, I have not known you. ” 这时候到了用钱的时候,我自然得替他说一句,要不然你这家伙肯定就拖过去了,我还不知道你。” „Getting the hell out, I am that person!” “滚蛋,我是那种人吗！” Li Dongma one, at heart is actually a secretly thought: Your this fellow will really mind others'business, you said face to face, I also really prepared to say slowly again. 李东骂了一句,心里却是暗道:你这家伙真会多管闲事,要不是你当面提出来了,我还真准备缓缓再说呢。