How Yao Hong they thinks, Li Dong does not have the time to care now. 姚宏他们怎么想,李东现在也没工夫在意。 His present energy indeed placed on the commercial city, this has been gets online since May, the commercial city's first large-scale activity. 他现在精力的确都放在了商城上面,这是从五月份上线以来,商城第一次大规模的活动。 The distant place is quite deficient the experience in this aspect, an activity plan did to have many problems. 远方比较缺乏这方面的经验,一个活动策划做下来中间出了不少问题。 On the evening of 29 th, Li held the team conference east to the night in the commercial city. 29号晚上,李东连夜在商城开了个团队会议。 The conference just started, has the sound said as key personnel in charge Liu Hong of technologies division: „Li, Shen, now main issue one, should the limitations on locations cancel!” 会议刚开始,作为技术部门的主要负责人刘洪就出声道:“李总,沈总,现在主要的问题就一个,地域限制该不该取消！” Liu Hong qing coughs , to continue saying: „ Over the two days moved one dozen, effect good not as we expected. 刘洪轻咳一声,继续道:“这两天活动一打出来,效果出乎我们预料的好。 May wait for our limitations on locations to appear, online scolded sound one piece. 可等我们的地域限制一出现,网上骂声一片。 The customer forum and custom service were almost paralyzed during, many people also threatened that must consider our region discrimination. 客户论坛和客服电话都差点陷入了瘫痪当中,不少人还扬言要告我们地域歧视。 But the mainstream also Beijing , Shanghai Guangzhou and Shenzhen these first-tier cities of e-commerce, we exclude exactly now them, the influence is not very good. 而电商的主流恰好也正是京沪广深这些一线城市,现在我们把他们排除在外,影响很不好。 Many people left a message saying that if this activity did not cover them, even if in the future the commercial city enters these cities, they will still resist the distant commercial city. ” 很多人都留言说,如果这次活动不覆盖到他们,日后就算商城进入这些城市,他们也会抵制远方商城。” A Liu Hong saying ended, immediately also some people said: Similar that „situation and Manager Liu said that even must be more serious. Solely is not the user who these have not covered is discontented, the eastern China regional customer within our coverage scope also has discontented.” 刘洪一说完,马上又有人接话道:“情况和刘经理说的差不多,甚至要更严重一些。不单单是这些没覆盖到的用户不满,就连我们覆盖范围内的华东区域客户也有不满。” Li Dong knits the brows: „Other place is discontented I to understand why eastern China's customer will be discontented?” 李东皱眉道:“别的地方不满我可以理解,华东地区的客户为什么会不满？” „Mainly the issue of house, many people said, we only limit in the plain house are very unfair. They suggested that if who snatched the house, the distant place can provide one set of real estate in the area for them.” “主要还是房子的问题,很多人都说,咱们只限制于平川的房子很不公平。他们建议,谁要是抢到了房子,远方可以在当地为他们提供一套房产。” Li Dong said ill-humoredly: „ Also is really eats the radish to worry salty pale! Can snatch the house is an issue, now starts to remember this, do not respond them, said again, didn't want the house I not to give the plan? 李东没好气道:“一个个还真是咸吃萝卜淡操心！能不能抢到房子都是个问题,现在就开始想起这个了,甭搭理他们,再说了,不要房子我不是已经给出方案了吗？ 300,000 cash, this does not calculate that wants to purchase homes oneself to buy few! ” 三十万的现金,这不算少了吧,想买房子自己买去！” Said that this, Li Dong continues to ask Liu Hongdao: „Continued just issue, about the limitations on locations, how you to consider?” 说完这个,李东继续问刘洪道:“继续说刚刚的问题,关于地域限制,你们怎么考虑的？” Liu Hong some are: „We naturally want to open up the national channel, but the issue are many. If these issues are not solved, opens up the national channel simply not to use greatly, perhaps will also sabotage our overall goals, the gain does not equal the loss.” 刘洪有些为难道:“我们自然是想开通全国渠道,可其中问题很多。如果这些问题不解决,开通全国渠道根本没大用,说不定还会破坏我们整体的目标,得不偿失。” „You first said, which difficulties there are, we discussed, look can overcome.” “你先说说,有哪些难点,咱们商量商量,看看能不能克服。” If can taking this opportunity, clear the nationwide scale the commercial city channel, Li east from however is glad to see. 如果能借着这次机会,开通全国范围的商城渠道,李东自然是乐于见到的。 But the issue is the matter is not so simple, if simple a few words were good, Li Dong also has no need to worry. 可问题是事情没这么简单,要是简简单单一句话就行了,李东也用不着发愁。 Liu Hong organized a language saying: „Opens up the national channel, mainly four issues, these four issues are not solved, we in a short time could not achieve this goal.” 刘洪组织了一下语言才道:“开通全国渠道,主要有四个问题,这四个问题不解决,我们短期内是实现不了这个目标的。” „Said simply.” “简单说说。” „Good.” “好。” Liu Hong nods, then said: „ First, the issue of management team and technology team. 刘洪点了点头,接着道:“第一,管理团队和技术团队的问题。 If opened up the national channel, by our current technical personnel and administrators, is unbearably busy. 如果开通了全国渠道,以咱们目前的这点技术人员和管理人员,根本忙不过来。 The commercial city needs to expand comprehensively, the personnel are very scarce. 商城需要全面扩张,人员很紧缺。 According to my estimate, we must expand over three times scales at least sufficiently reluctantly. ” 按照我的估算,咱们起码要扩大三倍以上规模才勉强够用。” The Li Dong slight nod, asked Shen Qiandao: „If recruits the manpower now, how long the running-in period does need probably? How long does the team want to take the right track?” 李东微微点头,问沈茜道:“如果现在招募人手,磨合期大概需要多久？团队要多长时间才能走上正轨？” Shen Qian returns said: „At least one month, this is in all smooth situations. In fact wants to recruit so many specialists, one month radically insufficient, even if we spare nothing, according to my budget, within three months can wear in successfully is even good.” 沈茜回道:“最少一个月,这还是一切顺利的情况下。实际上想招募这么多专业人员,一个月根本不够,就算我们不惜代价,按照我的预算,三个月之内能磨合成功就算不错了。” „Three months......” “三个月……” Li Dong knits the brows, has not said anything again, hinted Liu Hong to continue. 李东皱了皱眉,也没再说什么,示意刘洪继续说。 Liu Hong saw that and said: „ Second, transportation problem. 刘洪见状又道:“第二,运输问题。 Solely is not the express distribution, but also including the warehousing issue, this aspect difficulty is actually not big, but mainly wants the big investments. 不单单是快递配送,还包括仓储问题,这方面难度倒是不大,不过主要还是要大笔投资。 Third, post-sale issue. 第三,售后问题。 The commercial city sells may not only disappear quickly, but also including the electrical appliances furniture, these things has the condition to be very normal, this needs us to have a post-sale service network across the country. 商城卖出去的可不仅仅是快消品,还包括家电家具,这些东西出状况很正常,这就需要我们有一张全国范围内的售后服务网络。 Post-sale cannot complete, the commercial city reputation was notorious, that expansion might as well does not expand. 售后做不好,商城名声臭了,那扩张还不如不扩张。 Fourth, is the most important point, profit and loss issue. 第四,也是最重要的一点,盈亏问题。 If must clear the nationwide scale the commercial city system, that initial investment must have. 如果要开通全国范围的商城系统,那前期投资肯定少不了。 But how the commercial city in other region receptivity, this no one can guarantee, once the performance is not good, we lost money are big. 而商城在其他地域接受程度如何,这点没人敢保证,一旦业绩不好,咱们亏损就大了。 Maintains express and post-sale, this is the long-term investment, perhaps the performance bad words, these costs of investment cannot receive. 维持快递和售后,这都是长期的投资,业绩差的话,这些投资成本恐怕都收不回来。 The distant commercial city internally the reputation of range is not at present big, the possibility that in my opinion, loses money earlier reaches as high as 90%. ” 远方商城目前在国内范围的名声并不大,在我看来,前期亏本的可能性高达90%。” Li Dong knocked the table say/way gently: „ Express words, we can with other express company cooperation, not necessarily want distant our express earlier. As for the warehousing, this I not am quite actually anxious, without the warehousing, is the transportation cost is in fact higher, in this short-term I can withstand. 李东轻轻敲了敲桌子道:“快递的话,前期我们可以和别的快递公司合作,不一定非要远方自己的快递。至于仓储,这个我倒是不太急,没有仓储,实际上也就是运输成本高一些,这个短期内我还是可以承受的。 Key post-sale...... ” 关键还是售后……” Speaking of post-sale, Li Dong knit the brows thinks painstakingly, asked finally: „You said how post-sale also outsources? Outsources to the local company?” 说到售后,李东皱眉苦想了一阵,最后问道:“你们说售后也外包如何？外包给当地的公司？” Shen Qian some do not approve the person of same belief: „Post-sale serves front in my opinion is more important , can the bystander believe? Once made the mistake, implicated, but entire distant place, Manager Liu also said that the reputation was notorious, that spent how much money unable to recall.” 沈茜有些不赞同道:“售后在我看来比前端服务更重要,外人可以相信吗？一旦出了差错,连累的可是整个远方,刘经理也说了,名声臭了,那花多少钱都挽回不了。” Isn't the possibility that „short time has problems big? So long as we regulate to complete, I felt the probability of having an accident is not high. Moreover we also in layout own post-sale network, but this must the time, before our post-sale network point distributions are completed, outsourceing the cost is inexpensive, saved our lots of time, do you feel?” “短时间出问题的可能性不大吧？只要咱们监管做好一点,我觉得出事的概率不高。而且我们也正在布局自己的售后网点,但这总要时间,在我们的售后网点布局完成之前,外包出去成本低廉,也省去了我们大量时间,你们觉得呢？” Shen Qian has not made noise, Liu Hong quite approves the person of same belief actually: „This I do not have the opinion, actually the post-sale outsourcing is also the common choice of most parts power distribution business. Solely is not the e-commerce, many entity business also choose the post-sale outsourcing, regulates the proper words, the possibility that has the accident is not big.” 沈茜没出声,刘洪倒是颇为赞同道:“这点我没意见,其实售后外包也是大部分电商的共同选择。不单单是电商,很多实体商家也都选择售后外包,监管到位的话,出事故的可能性不大。” Li Dongxiao saying with a smile: „ As for the last profit and loss issue that you said that in my opinion instead was not the issue. 李东笑了笑道:“至于你说的最后一点盈亏问题,在我看来反而不是什么问题。 Early period of the commercial city is unable to make ends meet, this was I have expected, within three years, I have not even thought the commercial city gained. 商城前期入不敷出,这是我早就预料到的,三年之内,我甚至没想过商城盈利。 The earlier investment for the later layout, spends now, we can gain sooner or later, therefore this did not need to consider. ” 前期的投资都是为了以后的布局,现在花钱,咱们迟早能赚回来,所以这个就不用考虑了。” Shen Qian asked: „Is your meaning to open up the national channel?” 沈茜问道:“那你的意思是开通全国渠道？” Li Dong asked back: „How did you say?” 李东反问道:“你怎么说？” „I?” “我？” Shen Qian ponders the moment saying: „ I did not oppose actually, but you must prepare failure. The lots we cannot follow, gave the bystander, the probability of accident is very high. Express, warehousing and post-sale, these give the bystander, once the commercial city regulation has problems, the consequence can only undertake by us. 沈茜沉思片刻道:“我倒是不反对,不过你要做好失败的准备。很多东西咱们跟不上,都交给了外人,出事的概率很高。快递、仓储、售后,这些都交给外人,商城监管一旦出了问题,后果就只能由我们承担。 Others see may, only then distant sign, whom they will not care about to manage post-sale, who manages the logistics. ” 别人看到的可只有远方这个牌子,他们可不会在乎谁管售后,谁管物流。” Li Dong inspires saying: „ I know, but must go out this step. Develops routinely, was too slow! The e-commerce changes with each new day now, we do not follow, behind wants to catch up may be difficult. While present this opportunity, we promote the commercial city. 李东吸了口气道:“我知道,不过总要走出这一步。按部就班地发展,太慢了！电商现在是日新月异,咱们再不跟上,后面再想追上可就难了。趁着现在这个机会,咱们将商城推广出去。 The profit and loss first did not say, at least the aspect opened. 盈亏先不说,起码局面打开了。 So long as opened up the perspective, first step captured the market share, following looked how we promoted. ” 只要打开了局面,先一步占领了市场,后面的就看咱们如何推广了。” Saw Li Dong saying that the people were silent the moment. 见李东这么说,众人都沉默了片刻。 After a while, Shen Qian also said: „Personnel?” 过了一会,沈茜又道:“那人员方面？” „ Recruitment! Digs the person! Also, before didn't Manager Liu they train a group of rookies? Now should be lets they are out to practice, does not make mistakes fearfully, so long as is not the fatal mistake, loses me to undertake. “招聘！挖人！还有,之前刘经理他们不是培训了一批新人吗？现在该是让他们下场练的时候了,犯错不可怕,只要不是致命的错误,损失我都可以承担。 The reserve talent, on the battlefield does not practice, throughout is also only the reserve. ” 储备人才,不上战场练,始终也只是储备。” The Liu Hong people slight nod, thinks that Liu Hong also said: „Li, is that the present clears? Now we are underprepared earlier, the words that clears, the issue are possibly many.” 刘洪众人都微微点头,想了想刘洪又道:“李总,那是现在就开通？咱们前期准备不足,现在开通的话,问题可能很多。” „ I know, but we can only open some functions earlier. Now the urgent matter, lets other places' potential customers, can participate in our event. Satisfies this activity, under us a qualification can achieve. “我知道,不过咱们前期可以只开放部分功能。现在当务之急,是让其他地方的潜在客户,能参与到我们的活动。满足这次活动,我们下点本钱还是能做到的。 As for the later commercial city sale, can come step by step. 至于之后的商城销售,可以一步步来。 So long as maintains makes the commercial city not fade out everyone's line of sight, this is our victories, as for the investment, that is the minor matter. ” 只要保持让商城不淡出大家的视线,这就是我们的胜利,至于投入,那都是小事。” The people smile bitterly, is the investment the minor matter? 众人苦笑,投入是小事？ Everyone is not the rookie who does not understand, the commercial city wants to open the national channel, must invest many, everyone has a general idea. 大家也不是什么都不懂的新人,商城想打开全国渠道,到底要投入多少,大家心里都有个大概。 300-400 million investment scratch coats, the channel had not affirmed that cannot develop. 没有三四亿的投资打底,渠道肯定拓展不开。 This is also only early period , the late promotion will be more, even must exceed the earlier investment, altogether gets down, wants to do in a big way the commercial city, ten hundred million do not dislike much. 这还只是前期,后期的推广可能会更多,甚至还要超过前期的投资,总共下来,想要将商城做大,十个亿都不嫌多。 But the commercial city wants to gain ten hundred million, the people think to feel fearful. 而商城想要赚回十个亿,众人想想都觉得可怕。 Shen Qian sees Li Dong to set firm resolve, moreover everyone also approves, thinks to ask: „Does the region limit of that this activity cancel?” 沈茜见李东已经下定了决心,而且大家也都赞同,想了想问道:“那这次活动的区域限制取消？” „Cancels!” “取消！” Shen Qian nods, to nearby humanity: „Manager reckless, that promoted you changes quickly, tomorrow evening the first time will be the second killed, tomorrow last day, I hope should know can know this news, can achieve?” 沈茜点了点头,对旁边一人道:“胡经理,那推广方面你赶快更改,明晚就是第一次秒杀,明天最后一天,我希望该知道的都能知道这个消息,能做到吗？” Manager reckless hurried say/way: „Can achieve, perhaps but budgeted must exceed expenditures.” 胡经理急忙道:“能做到,不过预算恐怕要超支了。” Shen Qian said ill-humoredly: „Our Li has money, the budget is not the issue, money you do not need to be worried, completes you should doing on line.” 沈茜没好气道:“咱们李总有钱,预算不是问题,钱你不用担心,做好你该做的就行。” Nearby Li Dong does not know whether to laugh or cry saying: „Do not listen to Shen to talk nonsense, must save flower, the distant place now is also difficult, can save a point is, does everyone understand my meaning?” 旁边的李东哭笑不得道:“别听沈总瞎说,还是要省着点花的,远方现在也艰难,能省一点是一点,大家明白我的意思吗？” The people quickly nod. 众人急忙点头。 Said that these matters, Li Dong and conference room people relax. 说完这些事,李东和会议室众人都松了口气。 Shen Qian sees that to say with a smile: „The matter of spending was too heavy, this first puts, I announced a good news again.” 沈茜见状笑道:“花钱的事太沉重了,这个先放放,我再宣布一个好消息吧。” „What good news?” “什么好消息？” „So far, the commercial city always registered the user to achieve 800,000!” “截至到目前,商城总注册用户达到八十万了！” „800,000!” “八十万！” In Li Dongyan the happy expression flashes, says with a smile: „Good, is really the good news!” 李东眼中喜色一闪,笑道:“不错,果然是好消息！” Then Li Dong also said: „Everyone makes persistent efforts, waits to register the user to surpass 1 million, I give everyone celebrate Gong!” 接着李东又道:“大家再接再厉,等注册用户超过一百万,我给大家庆功！” 06 years of time, the registration user surpasses 1 million electronic malls to be rarely seen. 06年的时候,注册用户超过一百万的电子商城并不多见。 Currently the home also has this scale on few commercial cities, Taobao is one, Eachnet is one, other, or is the data adulteration, or currently does not have this scale. 目前国内也就寥寥几家商城有这个规模,淘宝算一个,易趣算一个,其他的要不就是数据掺假,要不就是目前还没这个规模。 As for in the future reputation remarkable Jingdong and Suning...... at present is a trash. 至于日后名声显着的京东、苏宁易购……目前都是个渣渣。 Jingdong the day processes the order 3000 not to have at present continually, the scale did not have the distant commercial city to be big, the distant good and evil had broken through 3000 couple days ago. 京东目前日处理订单连三千都没有,规模还没远方商城大,远方好歹前几天已经突破了三千件。 But Su Ning, 06 years of time Suning had not to mention called this name, but called Su Ning the electronic mall. 而苏宁就更不用说了,06年的时候苏宁易购还不叫这名字,而是叫苏宁电子商城。 Others are still making what one period now, the marketing channel only covered Jinling place, even southern Jiangsu has not occupied, let alone domestic channel. 人家现在还在弄什么一期,销售渠道只覆盖了金陵一地,连苏南都没占据,更别说国内渠道了。 The distant commercial city the domestic opponent are actually not at present many, on Taobao and Eachnet. 远方商城目前在国内的对手其实不多,也就淘宝和易趣了。 However now the domestic e-commerce polarization is too serious, the distant place seems like that has stood in the first echelon, in fact compared with the opposite party, that is huge difference. 不过现在国内的电商两极分化太严重,远方看似已经站在了第一梯队,实际上和对方相比,那是天壤之别。 The registration users of Taobao surpass 50 million at present, the day active users surpass 5 million. 淘宝的注册用户目前超过了五千万,日活跃用户超过五百万。 But the distant place, registers the user 800,000, the day active users also about 100,000, this was the two days works more moving probably. 而远方呢,注册用户八十万,日活跃用户大概也就十万左右,这还是这两天做活动人多了一些。 Otherwise before the day active user in distant place was also less than 50,000 people, hundred times of disparities! 要不然之前远方的日活跃用户还不到五万人,百倍的差距！ To catch up with Taobao, this is an incomparably mammoth task. 想要追上淘宝,这可是一个无比艰巨的任务。 However Li Dong is not anxious, even/including the Jingdong can meet as an equal to Taobao afterward, the distant place must surpass Jingdong now. 不过李东也不急,连人家京东后来都能和淘宝分庭抗礼,远方现在还要超过京东。 So long as the midway does not have a strategic issue, slowly catches up with Taobao to be hopeful. 只要中途没出战略性问题,慢慢赶上淘宝应该还是有希望的。 Saw Li Dong saying that literacy class over 1 million for everyone celebrate Gong, the people were the whole face happy expression. 见李东说注册人数过百万就为大家庆功,众人都是满脸喜色。 According to the current quotation, so long as the limitations on locations cancel, 1 million register user that to take something out of the pocket! 按照目前的行情,只要地域限制一取消,百万注册用户那就是探囊取物！ The radiance eastern corner has 800,000 registration users, other place acceptances are small, have the second to kill the activity scratch coat, 200,000 people always have. 光华东一隅就有八十万注册用户,其他地方接受度再小,有秒杀活动打底,二十万人总是有的。 ...... …… Meets, the time had arrived at ten o'clock. 开完会,时间已经到了十点钟。 Although was very late, but everyone has not gone back to rest, the promoted section that side must change the promoted plan at the same night, the technology group must open up the commercial city channel. 虽然很晚了,可大家还是没回去休息,推广部那边要连夜更改推广方案,技术组也要放开商城渠道。 Over the two days they definitely could not idle, working by torchlight that is the normal state of technology group. 这两天他们肯定是闲不下来的,挑灯夜战那是技术组的常态。 Li Dong has not been flustering, transferred the commercial city. 李东也没慌着回去,在商城这边转了一圈。 Transferred, Li Dongcai to Shen Qiandao: „Gets down to buy a midnight snack for the staff, working overtime is not easy, this month the overtime pay and bonus send.” 转完了回来,李东才对沈茜道:“下去给员工们买点夜宵,加班也不容易,这个月加班费和奖金多发点。” Shen Qianhao said with a smile: „ An issue of your actually opens the mouth, the key is money! 沈茜好笑道:“你倒是一张口的问题,关键是钱啊！ Front will open, how much money went out, I said, you currently do have so much money? 前面一个会开下来,多少钱就这么出去了,我说,你现在到底有没有这么多钱？ I now really some hearts are flurried, our outdoor shop shop was too big, the funding chain said breaks, if not careful...... ” 我现在是真的有些心慌慌的,咱们摊子铺的太大了,资金链可是说断就断,要是一个不小心……” Li Dong hits to block the way: „Relax, is not the money, immediately had! You wait, soon we should worry, on hand on money many how should spend to be good.” 李东打断道:“放心吧,不就是钱么,马上就有了！你等着瞧吧,用不了多久咱们就该发愁,手头上的钱多的该怎么花才好。” Shen Qianshi said with a smile: „I hope actually so, coming to the distant place is so long, I have not tasted taste that has let loose spending.” 沈茜失笑道:“我倒是希望如此,来远方这么久了,我就没尝过放开了花钱的滋味。” „Was quick you to attempt!” “很快你就能尝试到了！” Li Dongxiao, went downstairs with Shen Qian together. 李东笑了一声,跟着沈茜一起下了楼。 ( To be continued......) (未完待续……)