Enters willow Qiangdong the office, Li Dong gawked slightly. 一进柳强东办公室,李东就微微愣了一下。 On the desktop of office, is placing several propaganda pamphlet pages. 办公室的桌面上,摆放着几张宣传单页。 „No. 1 shop gets online strong!” “一号店浓重上线！” Li Dong selects the eyebrow say/way slightly: „No. 1 shop was merged by Jingdong?” 李东微微挑眉道:“一号店被京东并购了？” Some willow Qiangdong surprise, smiled saying with a smile slightly: „Li remembered incorrectly, No. 1 shop was our new businesses, what did to come merge a saying?” 柳强东微微有些诧异,笑了笑道:“李总记错了吧,一号店本来就是我们的新业务,何来并购一说？” „Your new businesses?” “你们的新业务？” willow Qiangdong nods saying: „ On 1st of this month just got online, Li has not noticed probably. 柳强东点头道:“这个月1号刚上线的,李总大概是没注意到。 After all the distant business is many, perhaps Li does not have the time to pay attention to these. ” 毕竟远方业务繁多,李总恐怕也没时间注意这些。” Li Dong smiles has not spoken, actually stares blankly at heart slightly. 李东笑了笑没说话,心里却是微微发怔。 The history changed! 历史又变了！ No. 1 shop, the previous generation is also this time gets online probably, but just started is not Jingdong. 一号店,前世好像也是这个时间段上线的,但是刚开始可不是京东的。 No. 1 shop destiny is much erroneous, the previous generation, No. 1 shop founded „online supermarket” beginning. 一号店命运多舛,前世,一号店开创了“网上超市”先河。 The previous generation at that time, made „online supermarket” truly the e-commerce can say does not have, even if TMall commercial city of Taobao has gotten online, in fact from the beginning TMall not by supermarket pattern operation. 前世那时候,真正做“网上超市”的电商可以说没有,哪怕淘宝的天猫商城已经上线,实际上一开始天猫也不是以超市模式运营。 Taobao rarely makes the self-management, even if TMall, in fact is also the third party moves into. 淘宝很少做自营,哪怕天猫,实际上也是第三方入驻。 Until 12 years, Taobao promoted TMall Supermarket of self-management pattern. 直到12年,淘宝才推出了自营模式的天猫超市。 But Jingdong, was still making the 3 c electric appliance at that time with single-hearted devotion. 而京东,当时还在专心做3c电器。 Like this whole life, the distant place does not start to make this in 06 years, for these years got bigger and bigger, has been separated from „online supermarket” category. 不像这辈子,远方早在06年就开始做这个,这几年更是越做越大,已经脱离“网上超市”的范畴了。 Li Dongyi starts to be the e-commerce, in fact hugs is being the biggest network provider to surpass this thought to do. 李东一开始做电商,实际上就是抱着做最大的网络商超这个念头去做的。 Can arrive at the present, actually also comes as a surprise to Li Dong. 能走到现在,其实也出乎李东的预料。 The words turn over to the subject. 话归正题。 Previous generation 1 st the shop, from the beginning is jointly established by Yu Gang and Liu Junlin. 前世一号店,一开始是由余刚和刘俊林两人联合成立的。 But these two, before establishing No. 1 shop, is the executive of Dell. 而这两人,在成立一号店之前,是戴尔的高管。 Yu Gang before joining Dell, is the vice-president of Amazon world supply chain. 余刚在加入戴尔之前,更是亚马逊全球供应链的副总裁。 They establish No. 1 shop, perhaps was also affected by Amazon. 他们成立一号店,恐怕也是受到亚马逊的影响。 This whole life, Li Dongyi does not have to care about these. 这辈子,李东一直没太在意这些。 No. 1 shop comes in time. 没想到,一号店还是如期而至。 Without the twists and turns of previous generation, had not been purchased in 10 years safely, had not been bought stock by Wal-Mart in 11 years, had not been purchased by Jingdong in 16 years. 没有前世的波折,没有在十年被平安收购,没有在11年被沃尔玛入股,更没有在16年被京东收购。 Previous generation Li Dong rebirth time, Jingdong just announced that purchases No. 1 shop. 前世李东重生的时候,京东刚好宣布收购一号店。 Li Dong is quite profound to this impression. 李东对这个印象比较深刻。 This whole life all changed, No. 1 shop became the self-management business of Jingdong unexpectedly directly. 没想到,这辈子全都变了,一号店居然直接成了京东的自营业务。 Li Dong also when is startled the god slightly, nearby business vice-president Jiang He called does not have willow Qiangdong that big line. 李东还在微微怔神的时候,一旁的业务副总姜鹤鸣却是没柳强东那么大线条。 willow Qiangdong a saying ended, Jiang Heming said with smile on the face: „Li has, you heard No. 1 shop?” 柳强东一说完,姜鹤鸣就面带笑容道:“李总,您听说过一号店？” Has not heard, what to come merged a saying. 没有听说过,何来并购一说。 Shortly after no. 1 shop just got online, before did not have the popularity. 一号店刚上线不久,之前毫无知名度。 No. 1 shop that if Li Dong knows from Jingdong this, without the truth will ask. 要是李东从京东这知道的一号店,没道理会这么问。 But, how does he know No. 1 shop? 可要不是,他又是如何知道一号店的？ This moment Li Dong also responded, heard that happily chatted saying with a smile: „Remembers that whom probably listened to say, No. 1 shop and did Yu Gang have the relations?” 此刻李东也反应了过来,闻言笑了笑道:“记得好像听谁说过,一号店和余刚有关系吗？” Li Dongyi said Yu Gang, Jiang Heming and willow Qiangdong felt relaxed. 李东一说余刚,姜鹤鸣和柳强东都释然了。 The name is the same, the business is the same, the inertia of history is sometimes fearful. 名字相同,业务相同,有时候历史的惯性是可怕的。 No. 1 shop, indeed is Yu Gang establishes. 一号店,也的确是余刚两人创立的。 However now and previous generation is different, the previous generation they operate independently, that is because saw the opportunity, in the market does not have the similar e-commerce website. 不过现在和前世不同,前世他们自己独立运营,那是因为看到了机会,市场上没有同类型的电商网站。 At that time, they are drive of tidal current. 那时候,他们是潮流的带动者。 This whole life is different, distant colossus is keeping off in front, by the strength of No. 1 shop, the independent operation, cannot escape the destiny that extinguishes. 这辈子不一样,远方这个庞然大物在前面挡着,以一号店的实力,独立运营,逃不过消弭的命运。 Similar to the choice of Wal-Mart, finally Yu Gang these person and Jingdong reached the agreement. 和沃尔玛的选择差不多,最终余刚这些人和京东达成了协议。 Jingdong controls stock, Yu Gang team is responsible for the project operation. 京东进行控股,余刚团队则是负责项目运营。 This matter does not need to hide the truth from the person, Li Dongyi asked, willow Qiangdong said with a smile: „ The project of No. 1 shop is odd/surplus develops, now is odd/surplus is also being responsible for operating. 这事也不用瞒人,李东一问,柳强东就笑道:“一号店的项目就是余总开发的,现在也是余总在负责运营。 Actually is a small project, has no way to compare with the distant place. ” 其实就是个小项目,和远方没法比。” „willow was extremely modest.” Li Dongdan said with a smile: „ Now Jingdong completed in the 3 c electric appliance domain layout, it seems like wanted the extensive operating range. “柳总太过自谦了。”李东淡笑道:“现在京东完成了在3c电器领域的布局,看来要扩大经营范围了。 No. 1 shop gets online, the food general merchandise, Jingdong also started to do. 一号店上线,食品百货,京东也开始做了。 In my opinion, soon, the Huaxia business circle must have the Jingdong space. ” 依我看,用不了多久,华夏电商界必有京东一席之地。” The experts are the experts, is regardless of because comes across any setback, encounters any problem, can always find the way to solve, finding the way to rise. 牛人之所以是牛人,是因为不论遇到任何挫折,遇到任何麻烦,总能想办法解决,想办法崛起。 willow Qiangdong is an expert? 柳强东算牛人吗？ At least looks like in Li Dong, definitely is one. 起码在李东看来,肯定算一个。 When Taobao has dominated the home, dominates Asia time, Jingdong year volume of trade also hundred million. 当淘宝已经称霸国内,称霸亚洲的时候,京东年交易额还不过亿。 Around 08 years , if exists side by side Jingdong and Taobao, can perhaps be spurted. 在08年前后,谁要是将京东和淘宝并立,恐怕能被人喷死。 Jingdong? 京东？ Which scallion? 哪颗葱？ Can eat? 能吃吗？ Except for some young customers, buys the electric appliance specially, who knows that Jingdong is. 除了一些小众客户,专门买电器的,谁知道京东是谁。 But is this not known small e-commerce enterprise, the skip-type speed, letting the whole nation remember it, remembered Jingdong, remembered willow Qiangdong. 可就是这个不为人所知的小电商企业,以飞跃式的速度,让全国人民记住了它,记住了京东,记住了柳强东。 Puts at the present, willow Qiangdong almost can be said as Li Dong reprint. 搁在现在,柳强东几乎可以说是李东的翻版。 But Li Dong has the prophet to exist, will therefore achieve this step. 而李东有先知存在,所以才会做到这一步。 However willow Qiangdong does not have, without the prophet, without the fortuitous encounter, by own vision and ability, arrived that step. 然而柳强东没有,没有先知,没有奇遇,靠自己的眼光和能力,走到了那一步。 This person is not an expert, how many are the experts? 这种人不算牛人,还有几个算是牛人的？ 08 years, the lots have actually been a foregone conclusion, can truly the giant who 08 years later rises, no is simple. 08年,其实很多东西都已经成定局了,真正能在08年以后崛起的巨头,没一个是简单的。 ...... …… Office. 办公室。 Li Dong quick tranquil, No. 1 shop appears in Jingdong, indeed makes him somewhat surprised. 李东很快平静了下来,一号店出现在京东,的确让他有些惊讶。 However turns over to surprisedly surprisedly, without the reputation of founder, No. 1 shop just like also willow Qiangdong said that a small business. 不过惊讶归惊讶,没有开创者的名声,一号店也正如柳强东所言,一项小业务罢了。 Jingdong widened own operation range only, related to food general merchandise ranks. 不外乎京东扩大了自己的运营范围,涉及食品百货行列。 As for can make the fame, this did not say, at least now the public approves the distant commercial city, No. 1 shop that rather than just got online. 至于能不能打出名气,这个可不好说,起码现在公众更认可远方商城,而非刚上线的一号店。 Li Dong has not asked this matter again, sits down in the receiving callers area with willow Qiangdong together. 李东没再问这事,和柳强东一起在会客区坐下。 The receiving callers area place is not big, is very crude. 会客区地方不大,也很简陋。 Did not mediate Li Dong ratio, compared with some billionaires, willow Qiangdong the office was extremely crude and poor. 不说和李东的比,和一些亿万富翁相比,柳强东的办公室都太过简陋和寒酸。 The present big hadron, did not have future making widely known and enjoys. 现在的大强子,还没有日后的张扬和享受。 Situated in him of enterprise period of expansion, the one cent must break off broke to pieces the flower. 处于事业发展期的他,一分钱都要掰碎了花。 both sides take a seat respectively, see Li Dong to size up oneself office, willow Qiangdong self-ridicules saying: „ Li takes on, the environment is limited. 双方各自落座,见李东打量自己的办公室,柳强东自嘲道:“李总多担待,环境有限。 A new term that just like Chief Li spoke initially, I am ‚tricky silk’, now has not been in the situation of enjoying. 正如当初李总说的一个新名词,我就是个‘刁丝’,现在还没到享受的地步。 Now flings by the distant place and Taobao outside the thousand li (500 km), sometimes I wished one could to close Jingdong to be good. ” 如今更是被远方和淘宝甩在千里之外,有时候我都恨不得关了京东才好。” Li Dong shakes the head to say with a smile: „ willow left modestly, undertaking, this. 李东笑着摇头道:“柳总就别谦虚了,创业么,都这样。 Everyone walks from the hardships. 谁都是从艰难困苦中走出来的。 Initially the distant place newly established time, our headquarters did not have, in provincial capital on a life supermarket. 当初远方刚成立的时候,我们连总部都没,在省城就一家生活超市。 At that time, our over a hundred people, pushed the office district work behind supermarket, the day also come. 那时候,我们上百号人,就挤在超市后面的办公区办公,日子也过来了。 There is an ancient saying: Hardships, jade thou in to become. 古人云:艰难困苦,玉汝于成。 Does not have a pain, who can realize difficulty that starts an undertaking. ” 不吃点苦,谁能体会创业的艰辛。” „Listened to reason.” willow Qiangdong arched cupping one hand in the other across the chest, then smiles bitterly saying: „ Key is, my undertaking was not one day two days. “受教了。”柳强东拱了拱手,接着又苦笑道:“关键是,我这创业可不是一天两天了。 Starting from 98 years, I started to sell the disc in Zhongguancun. 98年开始,我就开始在中关村卖光碟了。 Now 10 years fly suddenly, look back again, are filled with emotion. ” 如今十年眨眼飞逝,再回首,感慨万千啊。” „ Is the golden association/will illumination, many people, 10 years are still striving for a house. “是金子总会发光的,有多少人,十年时间还在为一套房子奋斗。 Now Jingdong internally, is the leading electronic mall, why willow recalls with deep feeling. ” 如今京东在国内,也是排名靠前的电子商城,柳总何必感怀。” Li Dong polite several, in fact also is really polite. 李东客气了几句,实际上也真是客气。 willow Qiangdong does not need him to teach, people like them, on the mouth said is not good, in the bone is actually tenacious. 柳强东不用他来教,他们这种人,嘴上说的不行不行,骨子里却是坚韧的很。 Also before Li Dong, willow Qiangdong not proud capital. 也就在李东面前,柳强东没有骄傲的资本。 Changes into nearby others, his willow Qiangdong is the successful model. 换成在别人跟前,他柳强东就是成功的典范。 34-year-old he, the net worth also breaks hundred million now. 34岁的他,如今身家也破亿了。 Takes 40 years old as, the first generation of rich who the home starts from scratch truly, how many there are to compare favorably with his? 以40岁为界,国内真正白手起家的富一代,有几个比得上他的？ Two people smalltalk, Li Dong directly soared the subject saying: „willow, I come today, several small doubts, want to consult willow.” 两人客套了一阵,李东就直奔主题道:“柳总,今天我来,是有几个小疑惑,想请教一下柳总。” willow Qiangdong listens to say hastily: „Li do not play this joke with me, I may be unable to withstand.” 柳强东一听连忙道:“李总别和我开这种玩笑,我可承受不起。” Jiang Heming who not only willow Qiangdong, audits including side also thought that Li Dong this time is the teasing boss. 不单单柳强东,连旁边旁听的姜鹤鸣也觉得李东这次是来打趣老板的。 Your Li Donglai does consult willow Qiangdong? 你李东来请教柳强东？ The outside world who does not know, your Li Dong vision is sinister, walks one step to look three steps, does business goes smoothly everywhere, serves a need to consult the leader in Jingdong? 外界谁不知道,你李东眼光毒辣,走一步看三步,做生意无往不利,用得着来请教京东的掌门人？ willow Qiangdong before others, the qualifications is proud, before Li Dong, does not have this thoughts. 柳强东在别人面前,还有资格自傲,在李东面前,却是没这个心思。 Actually does not think, Li Dong sincere say/way: „ willow, I am earnest. 却不想,李东正色道:“柳总,我是认真的。 Said is enlightened from listening to both sides, I will rarely listen to others' opinion generally, will rarely ask how on own initiative others I should do. 都说兼听则明,我这个人一般很少会听从别人的意见,也很少会主动去问别人我该怎么去做。 But recently, I thought that I somewhat entered the bottleneck. 可最近,我觉得我有些进入瓶颈了。 The business of distant place, including the distant commercial city, developed a bottleneck. 远方的业务,包括远方商城在内,都发展到了一个瓶颈。 In the pc end, our registration users are more than Taobao, our lines of goods, are not less than Taobao. 在pc端,我们的注册用户比淘宝多,我们的商品种类,也不比淘宝少。 Our prices , at least were If nothing else lower than his TMall commercial city price. 我们的价格,别的不说,起码比他的天猫商城价格低。 Our logistics, is the quickest logistics. 我们的物流,也是最快的物流。 But finally is actually, our volumes of trade cannot compare the opposite party. 可结果却是,我们的交易额还是比不上对方。 The bystanders said that space that c2c and b2c may not compare. 外人都说,c2c和b2c没有可比的空间。 Even the person in our company also urged me, said that the volume of trade was not the only measurables. 连我们公司的人也这么劝我,说交易额并不是唯一的衡量标准。 But I have doubts, why will present this matter? 可我就是疑惑,为什么会出现这种事？ Must say that their users are more than us, the logistics is quicker than us, the price is cheaper than us are too many, I did not say anything. 要说他们用户比我们多,物流比我们快,价格比我们便宜太多,我就不说什么了。 But the key is, they not. 可关键是,他们并没有。 Now that side Taobao, started to get ready to plan. 现在淘宝那边,又开始准备计划了。 The horse sunlight must construct the big data center, must make the cloud computing, must open the Taobao city, must make the rookies logistics...... 马昀要建大数据中心,要做云计算,要开淘宝城,要做菜鸟物流…… But their anything has not in fact made, the present stage, I thought that the distant place should not compare Taobao to be weak is right. ” 可实际上他们什么都没做成,现阶段,我觉得远方怎么也不应该比淘宝弱才对。” Earnestness that Li Dong asked that willow Qiangdong and Jiang Heming also received the thoughts of joke gradually. 李东问的认真,柳强东和姜鹤鸣也渐渐收起了玩笑的心思。 When Li Dong said, looks the meaning of seeking for advice, willow Qiangdong considered one saying: „Regarding this, my actually a little small opinion, since Li asked that I offered a few ordinary introductory remarks so that others may offer their valuable ideas, said several simply.” 等李东说完,面露求教之意,柳强东斟酌了一番才道:“对于这点,我其实有点小见解,既然李总问了,那我就抛砖引玉,简单说几句。” Li Dong sincere say/way: „willow please say.” 李东正色道:“柳总请说。” „ Li should listen to Hanshanshide to be right. “李总应该听过寒山拾得对。 Past the cold mountain asked that ascended: Did world slandered me, to bully me, shame I, to laugh at me, light I, inexpensive I, wicked I, to deceive me, how punish? 昔日寒山问拾得:世间谤我、欺我、辱我、笑我、轻我、贱我、恶我、骗我,如何处治乎？ Ascends to answer: Endures him and to make him , to respect him, by him and evade him and anti- he do not manage him, treats again for several years, and you look at him. 拾得答曰:只是忍他、让他、由他、避他、耐他、敬他、不要理他,再待几年,你且看他。 These words, I also give Li you. 这句话,我同样送给李总你。 Why Taobao can exceed the distant place in user few situations, this I did not say, actually Li should also have several is right. 淘宝为什么能在用户少的情况下超越远方,这点我不说,其实李总心里应该也有数才对。 Because their third party merchants are many, mostly is the private merchant. 因为他们的第三方商户多,大多都是私人商户。 The counterfeit goods are in flood, is low-cost, brushes becomes common practice only. 假货泛滥,成本低廉,刷单成风。 Their volumes of trade, are real reliable? 他们的交易额,是真实可靠的吗？ The distant place, is real reliable? 远方呢,是真实可靠的吗？ Some matters, can only deceive the bystander, cannot hide the truth from us. 有些事,只能糊弄一下外人,瞒不过我们。 Several years later, Li you, and looks at him! 再过几年,李总你且看他！ Li does not fall into the bottleneck now actually, but was anxious. ” 李总现在其实不是陷入了瓶颈,而是急了。” „Was anxious?” “急了？” Li Dong hesitates slightly, does not have anxiously the speech. 李东微微沉吟,没有急着说话。 willow Qiangdong nods saying: „ Was anxious, actually since when the charitable night saw Li, I thought that you were irritable. 柳强东点头道:“是急了,其实自从在慈善夜见到李总的时候,我就觉得你过于急躁了。 The layout of distant commercial city, is in my opinion best, is the optimal choice. 远方商城的布局,在我看来是最佳的,也是最优的选择。 The e-commerce + entity shop + the private logistics, as well as I looked that Li also has a layout in big data. 电子商务+实体门店+自营物流,以及我看李总在大数据方面也有所布局。 The payment system that you are self-contained, five big merit collections in one, others envy without enough time. 还有你们自成一体的支付体系,五大优点集于一身,别人羡慕都来不及。 I have envied the layout of distant commercial city very much, is very perfect, is very competitive. 我一直就很羡慕远方商城的布局,很完美,也很有竞争力。 Jingdong wants to walk now, is actually Li road. 京东现在想走的,其实就是李总的路。 But our background is too thin, I do not have the Li big determination big will, temporarily is unable to achieve this point. 可我们底子太薄,我也没有李总的大决心大毅力,暂时无法做到这一点。 Li has been improving this layout now, why eagerly for a while. 李总现在已经在完善这个布局,何必急于一时。 I can affirm, most over three years, the distant place does not decide however will surpass Taobao. 我敢肯定,最多不超过三年,远方定然会赶超淘宝。 So long as surpasses, Taobao does not have the counter- ultra opportunity again. 而且只要赶超,淘宝就再也没有反超的机会。 You several years of food, are giving to have now anxiously, actually some enterprise worries that learns from the distant place. 你现在急着将几年的饭,一口都给吃了,其实很多向远方学习的企业都有些担心。 The distant place in fact is our benchmarks, if the distant place has problems, I think that many people will produce confusedly to the future. ” 远方实际上就是我们的标杆,要是远方出了问题,我想很多人都会对未来产生迷茫的。” Nearby Jiang Heming also interposed: „ Li, regarding you, we have actually admired very much. 一旁的姜鹤鸣也插话道:“李总,对于您,其实我们一直都很佩服的。 This time you come to willow the advisory opinion, we thought that is honored very much. 这次您来向柳总咨询意见,我们都觉得很荣幸。 However a little I want to say several, in fact, is not the distant place is inferior to Taobao, but the matter also needs a time process of transformation. 不过有一点我想说几句,实际上,并不是远方不如淘宝,只是事情还需要一个转化的时间过程。 Distant place wrong wrong , the speed of rise was too fast. 远方错就错在,崛起的速度太快了。 Everyone has not changed own expenditure pattern, has not changed own consumption habit. 大家还没改变自己的消费模式,还没改变自己的消费习惯。 At this time, was actually similar to the wine-making to be the same, the front working procedure has been completed, we static and other fermentation were good. 这时候,其实就如同酿酒一般,前面的工序都已经完成了,我们静等发酵就好。 The distant place, is in this fermentation period now. 远方,现在就处于这个发酵期。 So long as went through this time, I felt, Taobao makes many movements, is actually not studious. ” 只要度过这个时期,我觉得,淘宝做再多的动作,其实都是无用功。” Li Dong looking pensive, said after a while: „You felt, now I must do waits for?” 李东若有所思,过了一会又道:“那你们觉得,现在我要做的就是等待？” Jiang Heming just wants to nod, actually sees willow Qiangdong to shake the head saying: „ Waiting, perhaps is means. 姜鹤鸣刚想点头,却见柳强东摇头道:“等待,也许是个办法。 However I have felt, I and Li always same kind of person. 不过我一直觉得,我和李总是同一类人。 The waiting happened in the strength insufficient situation, for example present I. 等待是在实力不够的情况下发生的,比如现在的我。 However Li has arrived now this step, does not need to wait for again, but must initiate an attack. ” 然而李总现在已经到了这一步,不需要再去等待,而是要主动出击。” Li Dong came the interest immediately, has the sound said: „initiates an attack? Fights the price war? Suppresses the development of Taobao? Continues to select the electrification business war?” 李东顿时来了兴趣,出声道:“主动出击？打价格战？抑制淘宝的发展？还是继续挑起电商大战？” In willow Qiangdong heart one startled, I go, oneself do not cause this fellow really to make war. 柳强东心中一惊,我去,自己别引得这家伙真开战吧。 Li Dong is not the weak one, is not the person of being afraid of getting into trouble, really wants to provoke the war now, Taobao said fortunately, they could not shoulder quickly. 李东本来就不是什么弱者,也不是怕事的人,真要现在挑起大战,淘宝还好说,他们这些人可是快扛不住了。 Was said that the present stage, Jingdong is in the high-speed period of expansion, willow Qiangdong does not want to make war. 更被说,现阶段,京东正处于高速发展期,柳强东可不想开战。