【Disseminates news most newly】 Tomorrow is 515, anniversary, a benefits most day. Except for the gift parcel book bag, this time 515 red packages turn crazily must certainly look, red package where has the truth that does not snatch, arranges the alarm clock to raise ~ 【最新播报】明天就是515,周年庆,福利最多的一天。除了礼包书包,这次的515红包狂翻肯定要看,红包哪有不抢的道理,定好闹钟昂~ Xiangnan TV leads the field in all place satellite TV stage, its success cannot come by luck. 湘南卫视在所有地方卫视台里独占鳌头,其成功不是侥幸得来的。 It is also the television station that the home most pays great attention to the marketing, any grade of key program or TV Series before broadcasting, will spend the large sum of money hypes and promotes wantonly, attracts the attention of public firmly. 它也是国内最注重营销宣传的电视台,任何一档重点节目或者电视剧在播出之前,都会砸下重金进行大肆地炒作和推广,牢牢吸引住公众的视线。 But propaganda above investment, what trades exceeds the high viewing ratio of peer, astonishing advertizing revenue. 而宣传上面的投入,换来的是超过同行的高收视率,还有惊人的广告收入。 So forms the positive cycle, making Xiangnan TV very difficult to be vacillated in the status of industry, this set of marketing also means were played superbly by them, may be called the model of industry. 如此形成良性循环,让湘南卫视在业界的地位很难被动摇,这套营销手段也被他们玩得出神入化,堪称业界的典范。 As 2016 beginning of the year big play, Xiangnan TV on naturally did not have the exception to invest so much propaganda funds in «My Heart Flying upwards», began broadcasting to be fried half a month ago in the network. 作为2016年的开年大剧,湘南卫视在《我心飞扬》上当然没有例外地投入了大量的宣传资金,开播半个月前就在网络上被炒起来。 Especially the tide blog, many network promoters and big V adds fuel to the flames for «My Heart Flying upwards», but «Autumn in My Heart» kills by the potential of halfway dark horse, caused the vigilance of certain people inevitably. 尤其是浪潮博客,不少网络推手和大V都在为《我心飞扬》推波助澜,而《蓝色生死恋》以黑马之势半路杀出,也不可避免地引起了某些人的警惕。 Therefore in the blog, appeared clearly held «My Heart Flying upwards» censures " Autumn in My Heart » blog secretly, the so-called market analyst believes, " Autumn in My Heart » rise occupied at the end of 2015 domestic TV Series market not to have the small advantage of big play, but was in the mountain no tiger monkey calls the king. 于是在博客里,出现了明捧《我心飞扬》暗贬《蓝色生死恋》的博文,还有所谓的市场分析家认为,《蓝色生死恋》的崛起只是占了2015年末国内电视剧市场没有大剧的便宜,不过是山中无老虎猴子称大王而已。 «Autumn in My Heart» bumps into «My Heart Flying upwards», must reveal one's true colors! 《蓝色生死恋》碰到《我心飞扬》,必然要原形毕露！ This view has the market very much, even triggered the debate between fans. 这种论调很有市场,甚至引起了粉丝间的争论。 But when new issue of viewing ratio the charts (of best-sellers) comes out, these write off " Autumn in My Heart » analysis all became the joke, these vowed solemnly fellow who this TV Series viewing ratio can fall. Resulted in the face to swell incomparably by the fan! 可是当新一期的收视率排行榜出来,那些唱衰《蓝色生死恋》的分析全都成了笑话,那些信誓旦旦这部电视剧收视率会下跌的家伙。更是被扇得脸肿无比！ On the night of January 3 , 2016, «Autumn in My Heart» broadcast the eighth volume. 2016年1月3号晚上,《蓝色生死恋》播出第八集。 Next day the charts (of best-sellers) renewal. «Autumn in My Heart» 1.21%, occupied the throne of reception champion firmly! 第二天排行榜更新。《蓝色生死恋》1.21%,牢牢占住了收视冠军的宝座！ Right now, the opinion in the network questioning vanished entirely does not see, no one is able to deny, «Autumn in My Heart» has become the greatly hot new opera, the impact phenomenon level was not impossible. 这下子,网络上质疑的言论通通消失不见,谁也无法否认,《蓝色生死恋》已经成为大热的新剧,冲击现象级都不是不可能的。 The same day «My Heart Flying upwards» third volume of viewing ratio is 0.54%, unexpectedly falls 0.03% compared with the previous volume! 同天《我心飞扬》第三集的收视率是0.54%,居然比前一集下跌0.03%！ The network promoter is also good, the so-called analyst, was silent including Xiangnan TV. 网络推手也好,所谓的分析家也罢,包括湘南卫视自己都沉默了。 The film and television play market is forever brutal, did not say you affluent, leg thick like the elephant. Spends trillion large sum of money to invite the big star to lay out the greatly hot movie or TV Series comes, the small cost play counterattack big manufacture is not the inconceivable matter. 影视剧市场永远都是残酷的,不是说你腰缠万贯、腿粗如大象。砸下亿万重金邀请大咖明星就能拍出大热的电影或者电视剧来,小成本剧逆袭大制作并不是什么不可思议的事情。 Naturally in most cases, the big manufacture is the steamroll small play. 当然在大多数情况下,大制作都是碾压小剧的。 The investment cost and propaganda invest most , only then «My Heart Flying upwards» 1/10 «Autumn in My Heart», without doubt is an out-and-out miracle! 投资额和宣传投入最多只有《我心飞扬》十分之一的《蓝色生死恋》,无疑是个不折不扣的奇迹！ When this issue of viewing ratio comes out, in the blog starts to spread an idealist the view. 当这一期的收视率出来,博客里开始流传一种唯心主义的说法。 That is Lu Chen is the Xiangnan TV difficult adversary. 那就是陆晨是湘南卫视的克星。 Relations between both sides are earliest must trace Lu Chen new time, Xiangnan TV «Super Singer» Lu Chen excludes, finally causes Lu Chen to ally «Singing China». Also makes Xiangnan TV lose face. 双方之间的关系最早要追溯到陆晨刚出道的时候,湘南卫视的《最强唱作人》将陆晨排斥在外,结果导致陆晨加盟《唱响中华》。也让湘南卫视丢了脸。 At that time " Singing China » viewing ratio has pressed «Super Singer». 当时《唱响中华》的收视率就压过了《最强唱作人》。 Now the Xiangnan TV annual big play runs upon Lu Chen self-written and directed «Autumn in My Heart», not only has not knocked the latter, instead by the latter pressure suddenly/violently to beat up, was really being really lost face. 现在湘南卫视的年度大剧又撞上陆晨自编自演的《蓝色生死恋》,不但没有撞翻后者,反而被后者压着暴揍,真真是丢尽了脸面。 Although the emergence of this view, has meaning of harboring evil intentions, but has not deviated the fact. 虽然这种说法的出现,带着居心叵测的意味,但没有偏离事实。 In another also with the TV Series viewing ratio related battlefield, «Autumn in My Heart» also wins total victories. 在另外一个也跟电视剧收视率有关的战场,《蓝色生死恋》同样大获全胜。 That is the WeChat video. 那就是飞讯视频。 «Autumn in My Heart» online broadcasts in Haijin Tv and WeChat video synchronously. 《蓝色生死恋》是在海津卫视和飞讯视频网上同步播出的。 Television and network synchronization broadcast. At present many TV Series regularly operator schemata. Although said that the latter cut former's viewing ratio to a great extent, but is the inevitable result. 电视和网络同步播放。是目前很多电视剧的惯常操作模式。虽然说后者在很大程度上降低了前者的收视率,但属于必然的结果。 With emerging of Internet age. More and more young people abandoned the television, is accustomed to gains the information and entertainment through the computer and network, this giant market is any capital is unable to neglect. 随着网络时代的兴起。越来越多的年轻人抛弃了电视机,习惯于通过电脑和网络来获取信息和娱乐,这块巨大的市场是任何资本都无法忽视的。 «Autumn in My Heart» sells the network broadcast power to the WeChat video, on the one hand is the rapid re-steaming fund, on the one hand must seize this market, expanded influence. 《蓝色生死恋》将网络播放权出售给飞讯视频,一方面是迅速回笼资金,一方面也是要抓住这块市场,扩大影响力。 Otherwise only limits the television broadcast, is absolutely impossible to have now such heat degree . Moreover the network film and television play pirates the phenomenon to fail to prohibit repeatedly, movie also many, rarely have pirating to appear during screening. 否则只限电视播放,绝对不可能有现在这样的热度,而且网络影视剧盗版现象屡禁不绝,电影方面还好些,在上映期间很少有盗版出现。 TV Series that simply is the disaster area, therefore more and more TV Series will broadcast now synchronously, the goal is to reduce the loss expansion effect. 电视剧那简直就是重灾区,所以现在越来越多的电视剧都会同步播出,目的是减少损失扩大影响。 «Autumn in My Heart» in the competitor of WeChat video, is latter self-made play «Sweetheart Big President». 《蓝色生死恋》在飞讯视频的竞争对手,是后者的自制剧《甜心大总裁》。 The «Sweetheart Big President» investment also greatly surpasses «Autumn in My Heart», moreover as WeChat video own biological son, definitely buys compared with «Autumn in My Heart» this must be in good graces, the resources inclined effort is completely different. 《甜心大总裁》的投资也大大超过《蓝色生死恋》,而且作为飞讯视频自家的亲儿子,肯定比《蓝色生死恋》这个买来的要得宠,资源倾斜的力度完全不同。 At the beginning, «Sweetheart Big President» selection and broadcast number steadily pressed «Autumn in My Heart». 刚开始的时候,《甜心大总裁》的点播数稳稳地压过《蓝色生死恋》。 As «Autumn in My Heart» broadcasts on the television screen hotly, the situation had the change rapidly, " Autumn in My Heart » selection and broadcast number rises successively, quick caught up «Sweetheart Big President» that presents the declining tendency. 然而随着《蓝色生死恋》在电视荧屏上热播,情况迅速出现了变化,《蓝色生死恋》的点播数节节攀升,很快就追上了呈现出颓势的《甜心大总裁》。 This makes the WeChat video very awkward, has to resort to „technological means”, controls competition of both sides. 这就让飞讯视频非常的尴尬,不得不动用“技术手段”,控制双方的竞争。 But the Internet users are not a fool, the audience who watches the network play is not an idiot. 但网民不是傻子,看网络剧的观众更不是白痴。 «Sweetheart Big President» was approved is a mass of cuts and bruises, grading of WeChat video fell unexpectedly under for 5 points, but «Autumn in My Heart» grading has paced back and forth at 9 points up and down. 《甜心大总裁》被批得体无完肤,飞讯视频的评分居然跌到了五分之下,而《蓝色生死恋》的评分一直都在九分上下徘徊。 The video site compares the television station, the biggest advantage is interactive, the Internet users are positive to the commentary of net play, particularly they like, often will online discuss bustling, then forms the powerful fans group. 视频网站相比电视台,最大的优势就是互动性,网民对网剧的评论非常积极,尤其是他们所喜欢的,往往会在网上讨论得热火朝天,进而形成强大的粉丝团体。 The «Autumn in My Heart» powder bobbin looks like makes a snowman the inflation. 《蓝色生死恋》的粉丝圈就像是滚雪球般膨胀起来。 They will not judge a TV Series quality with the arid data purely, by feeling enough. 她们不会单纯地用枯燥的数据来评判一部电视剧的好坏,靠感觉就够了。 Therefore saw that high praise wave of «Autumn in My Heart» was scolded half dead «Sweetheart Big President» presses under the selection and broadcast list, countless people are indignant, gives scolding the shamelessness of WeChat video in the commentary area. 所以见到好评如潮的《蓝色生死恋》被骂得半死的《甜心大总裁》压在点播榜下面,无数人愤愤不平,在评论区痛骂飞讯视频的无耻。 „The WeChat video was too funny, only misses 10 million selection and broadcast numbers obviously, a sleep/felt woke up hundred million!” “飞讯视频太搞笑了,明明只差一千万点播数,一觉醒来就过亿了！” „The «Sweetheart Big President» trash, the WeChat video is shameless!” “《甜心大总裁》垃圾,飞讯视频无耻！” „Sisters, we come «Autumn in My Heart» together jack, the victory is belongs our!” “姐妹们,我们一起来将《蓝色生死恋》顶起,胜利是属于我们的！” „Hehe, why don't I feel strange? Because this was too normal.” “呵呵,为什么我一点都不感到奇怪？因为这太正常了。” „I said one, hopes that Lu Chen do not place the WeChat video the next work!” “我就说一句,希望陆晨不要把下一部作品放在飞讯视频！” „Right, making WeChat play itself, brushes 10 billion selection and broadcast numbers!” “对,让飞讯自己玩自己,刷个百亿点播数！” Besides giving scolding WeChat video, the fans also said their review. 除了痛骂飞讯视频之外,粉丝们也说出了她们的观后感。 Many fans said, they scolded while cry while to look, were stimulated by the plot many times frustratedly incomparable, seemed like bewitched to continue to look, did not hate to give up completely. 很多粉丝表示,她们都一边骂一边哭一边看,好多次被剧情刺激得窝心无比,偏偏就像是着魔般要继续看下去,完全舍不得放弃。 Especially the female fan, accounts for the large scale. 尤其是女粉丝,更是占到了大比例。 They will substitute Enxi, deeply is liking Junxi, by the safe tin foolish is moved sincerely, then hates the core to like hating the tooth to be itchy, the story of mood by play was being controlled. 她们将自己代入恩熙,深深地喜欢着俊熙,又被泰锡的痴心真诚所感动,然后恨芯爱恨得牙齿痒痒的,情绪被剧中的故事所左右着。 It looks like in many people, the story dog blood of this four corner/horn emotion dispute, very much why cannot think through has the so high viewing ratio, but fondness of audience is this, once were moved to confuse, without the truth may say. 在不少人看来,这个四角情感纠葛的故事很狗血,想不通为什么有如此高的收视率,但观众们的喜好就是这样的,一旦被打动就迷进去,没有道理可讲。 Moreover the most important point, that is the principal role actors is very splendid, Yin Enxi that Chen Fei'er develops encircled a lot of male powders and female powders, her performing skill was not perhaps best, the appearance and makings might be called perfect. 另外最重要的一点,那就是主要角色的饰演者都很出色,陈菲儿演的尹恩熙圈住了大量的男粉和女粉,她的演技或许不是最佳的,容貌和气质堪称完美。 Yin Junxi that Lu Chen develops, the outlook and performing skill are impregnable, increases the number to see that from the fan of tide blog he now is popular. 陆晨演的尹俊熙,外型和演技都无懈可击,从浪潮博客的粉丝增加数就可以看出他现在有多么受欢迎。 Zhang Liwei, Hu Yang, Zhang Junzhi and Ye Mingmei... instant fame! 还有张丽薇、胡扬、张俊智、叶明媚...都一夜成名！ In such a case, the WeChat video could not bear the pressure, scolded by " Autumn in My Heart » fans half dead, can only give up continue suppress. 在这样的情况下,飞讯视频就承受不住压力了,被《蓝色生死恋》的粉丝骂得半死,只能放弃继续打压。 Otherwise extremely provoked Lu Chen and Chen Fei'er biased, how next time to also cooperate? 否则太过偏颇惹恼了陆晨、陈菲儿,下次还怎么合作？ It is said regards the video superiorly, because missed this play, regretted that the intestines were blue, looks forward to WeChat a scheme that boomerangs. 据说优视视频因为错过了这部剧,后悔到肠子都青了,巴不得飞讯作法自毙。 Actually " Autumn in My Heart » fire to the WeChat video is also the good deed, nothing but is the face cannot hang. 其实《蓝色生死恋》的大火对飞讯视频而言也是好事,无非是脸面挂不住。 But now is better than WeChat, must front lowers the head in «Autumn in My Heart». 而现在强如飞讯,也得在《蓝色生死恋》面前低头。 Without cheating of website side, " Autumn in My Heart » momentum does not have to prevent, because the net play can broadcast in the contract period repeatedly, therefore " Autumn in My Heart » selection and broadcast number surpassed «Sweetheart Big President» rapidly. 没有了网站方的作弊,《蓝色生死恋》的势头无可阻挡,由于网剧在合同期内是能反复播放的,所以《蓝色生死恋》的点播数迅速超过了《甜心大总裁》。 By January 4, " Autumn in My Heart » total selection and broadcast number broke through 500 million, counter- ultra «Sweetheart Big President» about hundred million! 到1月4号,《蓝色生死恋》总点播数突破5亿,反超《甜心大总裁》近亿！ This data was attained in Jing Yao's blog to taunt by the Chen Fei'er fans wantonly. 这个数据被陈菲儿的粉丝们拿到景瑶的博客里大肆嘲讽。 Jing Yao is «Sweetheart Big President» Female Lead, she when the reporter interviewed, speaking Chen Fei'er did not understand the performing skill, thinks that «Sweetheart Big President» can end to explode «Autumn in My Heart». 景瑶是《甜心大总裁》的女主角,她在记者采访的时候,暗讽陈菲儿不懂演技,认为《甜心大总裁》能完爆《蓝色生死恋》。 Finally the present face was also hit the sound, does not dare to utter a sound. 结果现在的脸也被打得啪啪响,再也不敢吭气了。 Facing tauntings of innumerable fan, she closed the commentary to install the dead dog simply. 面对无数粉丝的冷嘲热讽,她索性关闭评论装起了死狗。 The result individual post is exploded at once! 结果个人的贴吧旋即被爆掉！ Actually by hitting the face is not only Jing Yao, has rejected the Lu Chen Ultron film and television and Baolong movie industry, both degenerate into the laughingstock in show business community, was treated as has eyes does not know gold/metal Xiangyu the example. 其实被打脸的不仅仅是景瑶,还有拒绝过陆晨的奥创影视、宝龙影业,两者在圈内沦为笑柄,被当作有眼不识金镶玉的例子。 The screen viewing ratio is greatly hot, the order program via the net is scarlet, «Autumn in My Heart» can say soars. 荧屏收视率大热,网络点播大红,《蓝色生死恋》可以说一飞冲天。 Many people could not sit still again, took the action. 很多人再也坐不住了,纷纷展开了行动。 Beijing TV Station and Zhedong television station walk in again, many satellite TV stages of home, strive for " Autumn in My Heart » rebroadcasting power. 京城电视台和浙东电视台再次找上门来,还有国内的多家卫视台,争夺《蓝色生死恋》的重播权。 Ranks of variety channel of Beijing TV Station with being regret azure intestines, they were most likely to take this TV Series, finally gave actually wrong passes. 京城电视台的综艺频道同属于悔青肠子的行列,原本他们是最有可能拿下这部电视剧的,结果硬是给错过去了。 Simultaneously walks, investor, advertising agent and broker Company... 同时找上门的,还有投资商、广告商、经纪公司... ---------- ---------- Second delivers! 第二更送上！ PS. PS. 5.15 red package rain! 12 : 00 pm starts to snatch one round every hour, big wave 515 red packages looked at the luck. You snatch, the coin that snatches continue to subscribe my chapter!( Not 5.15下红包雨了！中午12点开始每个小时抢一轮,一大波515红包就看运气了。你们都去抢,抢来的币继续来订阅我的章节啊！(未 Ends being continued 完待续 ~ ^ ~) ~^~)