PS :: Volume #2

#179: Zhong chou(crowdfunding) gets online


LNMTL needs user funding to survive Read More

Was grasped from No. 17 Wang Bin starts, until No. 20 short three days of time, the domestic entertainment world experienced a baptism of storm, several star artists were dug up to attend the meeting of this senior, some had even carried off by the police assists to investigate, the reputation and future all destroy. 自17号王斌被抓开始,直到20号短短的三天时间,国内的娱乐圈经历了一场风暴的洗礼,好几位明星艺人被扒出来参加了这位前辈的聚会,有的甚至已经被警方带走协助调查,名声和前途全毁。 For a while in the metasphere being frightened by the slightest sound everybody feels insecure, stopped including various propaganda hypes much. 一时间圈里风声鹤唳人人自危,连各种宣传炒作都消停了不少。 But in the tide blog simply is the bad people running wild, various roads big V small V and fries the hand to stir up trouble, gossipping the hearsay even is rumor run all over the place, causing many artists to be hit innocently. 而浪潮博客里简直是群魔乱舞,各路的大V小V和炒手兴风作浪,八卦传闻甚至是谣言满天飞,导致不少的艺人无辜中枪。 Although Capital City TV is not the artist star, but also a spear/gun. 京城卫视虽然不是艺人明星,但也中了一枪。 Actually Capital regards the spear/gun to be not too undeserved, because the official disclosed early half a month ago the news said invited the Wang Bin and Chen Fei'er and other celebrity stars attended National Day the party, even gave Wang Bin to make the interview to drum up support in the program. 其实京视中的枪并不是太冤枉,因为早在半个月前官方就透露出消息说邀请到王斌陈菲儿等大腕明星参加国庆晚会,甚至在节目里给王斌做了专访造势。 Finally who can think, Wang Bin had/left such big funnel unexpectedly! 结果谁能想到,王斌居然出了这么大的漏子! Although the Capital City TV officer V quick issued that the announcement name relieves with all cooperation between Wang Bin, replaces his gives the performance, but the influence has created. 虽然京城卫视官V很快就发布公告称解除同王斌之间的所有合作,更换他的表演节目,但是影响已经造成了。 Because the media disclose, Wang Bin drug abuse is not one day two days, before being very long, started. 因为媒体爆料出来,王斌吸/毒已经不是一天两天,很久以前就开始了。 Does the local bully as capital, the Capital City TV aspect really know nothing? 作为首都的地头蛇,京城卫视方面对此真的就一无所知? Knows that the situation also asked Wang Bin to attend such important party, is that encouraging the show business community bad style? 知道情况还请王斌参加如此重要的晚会,那是不是在助长圈内的不良风气? Also some people even accuse, Capital City TV hits a person when he is down to Wang Bin. 也有些人甚至指责,京城卫视王斌落井下石。 These questions and accusations actually mostly cannot stand firmly, but in the network is this, unreasonable must stir three points, let alone some people intentionally pointed stirring up trouble, making the Capital City TV aspect unavoidably somewhat passive. 这些质疑和指责其实大多站不住脚,不过网络上就是这样,无理也要搅三分,更别说有人故意针对性的兴风作浪,让京城卫视方面不免有些被动。 However Capital City TV is not a vegetarian, launched the counter-attack in public opinion quickly. 不过京城卫视也不是吃素的,很快在舆论方面展开了反击。 First official refuted these groundless rumors in the blog, in addition proposed the show business star autonomy. 首先官方在博客上反驳了那些不实的传言,另外还倡议演艺界明星自律。 8 : 00 pm on the 21st, the disturbance when Wang Bin creates starts to subside gradually, the Capital City TV officer V issued in its tide blog an officer releases the video. 21号晚上8点,在王斌造成的风波渐渐开始平息的时候,京城卫视官V在其浪潮博客上发布了一段官泄视频。 The content of video is very interesting, is on the afternoon of 17 th satellite TV T1 telecast hall National Day party rehearsal. 视频的内容很有意思,正是17号下午卫视T1演播大厅的国庆晚会排练现场。 But the protagonist of video, exactly Lu Chen! 而视频的主角,恰恰正是陆晨 In the officers V intercepted rehearsal to record in which two. Is Lu Chen sings two «I Love You, China» scenes respectively, and initiated to all blog users in the post had prize voting. 官V截取了排练现场录像里的其中两段。分别是陆晨演唱两首《我爱你中国》的情景,并且在帖子里向所有博客用户发起了有奖投票活动。 The content of voting is very simple- do two prime ministers with the song theme work, which you like? 投票的内容很简单-两首相同歌名的主旋律作品,你更喜欢哪一首? Finally the officer V said, the choice of audience will decide Lu Chen in the song that at the National Day party sang! 最后官V表示,观众们的选择将决定陆晨在国庆晚会上所唱的歌! The discerning people know. This blog definitely is part of Capital City TV crisis public relations, the goal will be to make everyone the attention shift from Wang Bin, at least do not regard to involve with Capital again. 明眼人都知道。这篇博文肯定是京城卫视危机公关的一部分,目的是想让大家将注意力从王斌身上转移开来,至少不要再跟京视牵连。 However the way of this shift line of sight is not ill-flavored, and is very interesting. 但是这种转移视线的方式并不让人反感,而且很有意思。 The Lu Chen two works therefore had the curiosity and attention of many, the hit rate and commentary number rise fast. 陆晨的两首作品因此起了很多人的好奇和注意,点击量和评论数涨得飞快。 8:24 time. Chen Fei'er retransmitted this blog, and commentary said that she votes to the second song! 8点24分的时候。陈菲儿转发了这条博文,并且评论说她投票给第二首歌! Besides Chen Fei'er, other show business community industry repeater commentaries is also not infrequent, in addition official adding fuel to the flames, the result quickly the topic frying, by 10 : 00 pm, the voting number surpassed 200,000 unexpectedly +! 除了陈菲儿之外,其他圈内业界转发评论的也不在少数,加上官方的推波助澜,结果很快就将话题给炒了起来,到晚上10点,投票数居然超过了20万+! Most excited, nevertheless Lu Chen fans. 最为激动的,还是陆晨的粉丝们。 Lu Chen tide blog backing Group Lu Family Army the group V li (0.5 km), the commentary area was brushed explodes. 陆晨浪潮博客后援团-陆家军的团V里,评论区都被刷爆了。 Supports the Lu Chen fans, releases video all excellent to praise regarding the Capital City TV officer! 支持陆晨的粉丝们,对于京城卫视的官泄视频无不顶好赞! Lu Chen big military might!” 陆晨大大威武!” Xiao Chen of our family/home was more and more fierce. Both songs are very good, cannot think that he can also write the theme!” “我们家的小晨是越来越厉害了。两首歌都很好,想不到他还能写主旋律!” First isn't the theme? Is popular to obviously, second is speechless, clothing/taking!” “第一首不算主旋律吧?流行向明显,第二首无话可说,服了!” Chen Fei'er said that likes second, I also like.” 陈菲儿都说喜欢第二首,我也喜欢。” „Should Lu Chen not replace Wang Bin to enter the stage? The Capital City TV National Day party must look!” 陆晨该不会是顶替了王斌出场吧?京城卫视的国庆晚会必看!” Must look at + 1!” “必看!” Capital City TV is what/anything, Lu Chen will certainly want on CCTV to be spring late in the future!” 京城卫视算什么,陆晨将来肯定是要上央视春晚的!” Anticipated that CCTV is spring late.” “期待央视春晚。” Compared to the ordinary fans, the appraisal of many industry show business community person is more specialized. 相对于普通的粉丝,不少业界圈内人士的评价就要专业很多。 Once was Lu Chen «My Old Classmate» Album, has written «Silent Most people» this splendid blog Chen Guodong sighed in blog inside to praise: Achievement of Lu Chen in original ballad is known to all, cannot think that he can also write so splendid theme work to come unexpectedly, the melody thinks happily richly really makes one admire very much.” 曾经为陆晨同桌的你专辑,写过《沉默的大多数人》这篇精彩博文的陈国栋在博客里面赞叹道:“陆晨在原创民谣方面的成就已经人所共知,想不到他居然还能写出如此精彩的主旋律作品来,旋律乐思之丰富真的很让人佩服。” Voting that regards about Capital. Really makes me feel awkward, thinks for a long time has not chosen very much.” “关于京视的投票。真的让我感到为难,想了很久都没有选择。” If solely from the characteristics of theme work, second without doubt is roller compaction's first, but the first work actually unifies very well the theme and popular music together. Filled with the bold innovative spirit!” “如果单单从主旋律作品的特点来说,第二首无疑是碾压第一首的,但是第一首作品却将主旋律和流行音乐很好地结合到一起。充满了大胆的创新精神!” He said: Lu Chen these two works I like, likes, if there are if possible, I want to mount the stage simultaneously, but that obviously is impossible, therefore my two capitals have not elected.” 他说道:“陆晨的这两首作品我都喜欢,非常喜欢,如果有可能的话,我希望同时都能登台,但那显然是不可能的,所以我两首都没选。” Chen Guodong has not elected. However voted the person who chose the song to be many in the blog. 陈国栋没有选。不过在博客上投票选歌的人就多了去了。 The result is Lu Chen sonorous singing second «I Love You, China», in 2 days of stipulation voting time, defeated first «I Love You, China» at 72.89% pairs of 27.11% disparate proportions. 结果是陆晨清唱的第二首《我爱你中国》,在二天的规定投票时间里,以72.89%对27.11%的悬殊比例击败了第一首《我爱你中国》。 But his creation talent and sings the strength, obtained most people's point to praise, hypes taking advantage of the wave of propaganda of Capital City TV, the blog fan number surpassed 6.5 million! 而他的创作才华和演唱实力,得到了绝大多数人的点赞,借着京城卫视的这波宣传炒作,博客粉丝数量超过了650万! Lu Chen in reputation inside and outside the circles, therefore stepped greatly upwardly first-order! 陆晨在圈里圈外的名声,也因此大大向上迈了一阶! While this Dongfeng, Lu Chen solemnly promoted in the tide blog delayed a half month of Album Zhong chou(crowdfunding) plan. 趁着这股东风,陆晨在浪潮博客隆重推出了拖延半个多月的专辑众筹计划。 The Zhong chou(crowdfunding) net gets online the operation synchronously! 众筹网同步上线运营! Besides few individuals, Zhong chou(crowdfunding) this glossary is strange regarding the people in the world, therefore Lu Chen explained in the blog specially simply anything is called the Zhong chou(crowdfunding) pattern, simultaneously attached the website. 除了寥寥几个人之外,众筹这个词汇对于全世界的人来说都是陌生的,因此陆晨特意在博文里简单地解释了一下什么叫做众筹模式,同时附加上了网址。 The click website can register the Zhong chou(crowdfunding) net directly. 点击网址就可以直接登录到众筹网。 Regarding the Lu Chen fans, they may not care that what/anything is called Zhong chou(crowdfunding), significance that or in this glossary contains, does not want to know the Zhong chou(crowdfunding) pattern the significance and market value. 对于陆晨的粉丝们来说,他们可能不会去关心什么叫做众筹,或者这个词汇里所包含的意义,也不想知道众筹模式的意义和市场价值。 Arouses the fans interest truly, nevertheless Lu Chen must promote CD Record finally! 真正引起粉丝们兴趣的,还是陆晨终于要推出CD唱片了! Although said after new century, the home including the Record industry internationally, is one year is inferior for a year. 虽然说进入新世纪之后,国内包括国际上的唱片业,都已经是一年不如一年。 Until now the network sale became the key point of Album release, including Gold/Metal Record Platinum Record The appraisal standard includes in which the sales data of music website, but true Record significance nevertheless is entirely different. 到如今网络销售成为了专辑发行的重点,连【金唱片】【白金唱片】的评审标准都将音乐网站的销售数据列入其中,但是真正唱片的意义还是大不相同的。 Having network Album or music single is very simple, having CD Record is not very easy. 出网络专辑或者单曲很简单,出CD唱片就很不容易了。 First is the production cost, CD must be much higher than the voice data of no cost, the cost and difficulty of sales release also come high compared with the website, besides the big star, wants to gain the cost to be difficult. 首先是制作成本,CD要远远高于无成本的音频数据,销售发行的成本和难度也比网站来得更高,除了大咖明星之外,想要赚回成本都难。 Some many vagabond singer to brush compel the standard, promoted CD Record actually, the sales data is often dreary, does business at a loss to gain completely called, even injures oneself in putting on a vain show. 有不少歌手为了刷逼格,硬是推出了CD唱片,销售数据往往都非常惨淡,完全是赔本赚吆喝,甚至是打肿脸充胖子。 Many CD Album sell goods at rock-bottom prices, or treats as the present to make a return gift to the fans, there is to pound in the hand. 不少的CD专辑都是半卖半送,或者当作礼品回赠给粉丝,也有砸在手里的。 Therefore has innumerable vagabond singer to vainly hope for freely can have CD Record, attains Gold/Metal Record Even Platinum Record Achievement, truly but can achieve the people of few part. 因此尽管有无数的歌手都梦想着能出一张CD唱片,借此拿到【金唱片】甚至【白金唱片】的成就,但真正能做到的只有很少部分的人。 Regarding entertainment broker Company, only if spares nothing the soil fertility to hold some artist, will otherwise not easily dig a big hole to get down to oneself, is cost control strict Company is so. 对于娱乐经纪公司来说,除非是不惜代价地力捧某位艺人,否则绝不会轻易给自己挖个大坑下去,越是成本控制严格的公司越是如此。 But this market, always nevertheless exists! 但这块市场,始终还是存在的! Having CD Record was Lu Chen has thought that good plan, he does not want to injure oneself in putting on a vain show, to brush compelled the standard to pound several hundred thousand to get down hardly, therefore the Zhong chou(crowdfunding) pattern was the best choice. 出CD唱片陆晨早就想好的计划,他并不想打肿脸充胖子,为刷逼格硬砸几十万下去,所以众筹模式是最好的选择。 But success of «My Old Classmate» Album network sale, boosted the Lu Chen confidence greatly. 而《同桌的你专辑网络销售的成功,也大大提振了陆晨的信心。 This Album his fund-raising goal is 500,000 Yuan! 这张专辑他的筹款目标是50万元! The support choice altogether has 4. 支持选择总共有四项。 First: The ¥ 1 Yuan( 10000), draw to produce 1 award winner, the prize notebook. 第一项:元(10000名),抽奖产生一位大奖获得者,奖品笔记本电脑。 First: The ¥ 15 Yuan( does not have quota), the supporter may obtain 1 genuine «My Old Classmate» CD Record. 第一项:元(无限额),支持者可获得一张正版《同桌的你》CD唱片 Second: The ¥ 100 Yuan( 1000), the supporter may obtain 1 CD and Lu Chen signature commemorating poster and Lu Family Army backing group orders the 16 G USB and key buckle and metal data plate limit coverall. 第二项:元(1000名),支持者可获得一张CD和陆晨签名纪念海报、陆家军后援团订制16G的U盘和钥匙扣、金属铭牌限量套装。 Third: The ¥ 188 Yuan( 1000), the supporter may obtain 2 CD and Lu Chen signature commemorating poster and Lu Family Army backing group orders the 64 G USB and memorandum, the key buckle and metal data plate limit coverall. 第三项:元(1000名),支持者可获得二张CD和陆晨签名纪念海报、陆家军后援团订制64G的U盘和记事本、钥匙扣、金属铭牌限量套装。 Because is first Zhong chou(crowdfunding), Lu Chen has not carried out the project too complex, only has 4 support to choose merely. 由于是第一次众筹,陆晨没有将项目搞得太复杂,仅仅只有四个支持选择。 To be honest, he also lacks self-confidence regarding this Album Zhong chou(crowdfunding) at heart, does not know that can succeed, achieves 500,000 plans the goal in advance, then promotes individual first CD Record smoothly. 说实话,他对于这次专辑众筹心里也没有底,不知道能不能获得成功,达到50万的预筹目标,进而顺利地推出个人首张CD唱片 However point of no return has to send, can the Zhong chou(crowdfunding) net succeed all at once looks at this first Zhong chou(crowdfunding) project. 但是箭在弦上不得不发,众筹网能不能一炮打响就看这第一个众筹项目。 In order to achieve the best promoted effect, Lu Chen besides, in the WeChat group vigorously propagandizes in the live broadcasts, placards, in addition in blog oneself all well-known No. V of understanding, for example Tan Hong, Chen Fei'er wait/etc.. 为了达到最好的推广效果,陆晨除了在直播间、帖吧、飞讯群里大力宣传之外,另外还在博客上@了自己所有认识的知名V号,比如谭鸿陈菲儿等等。 Fortunately, regarding Album Zhong chou(crowdfunding) this project, Lu Chen fans nevertheless is interested, after he officially promotes the Zhong chou(crowdfunding) net, the visits and member registration number of website start to grow gradually, and are getting more and more. 幸运的是,对于专辑众筹这个项目,陆晨的粉丝们还是非常感兴趣的,在他正式推出众筹网之后,网站的访问量和会员注册数开始逐步增长,并且越来越多。 Then the first supporter appeared, what he chooses is first, first supported 1 Yuan! 然后第一位支持者出现了,他选择的是第一项,首先支持了一元! 1 yuan, this is the first sum of money that the Zhong chou(crowdfunding) net harvests. 一元钱,这就是众筹网所收获的第一笔钱。 Although seems like very pitiful, however it indicates a brand-new commercial financing model, was on the big stage of Internet officially! 虽然看起来非常的可怜,然而它预示着一个全新的商业融资模式,正式登上了互联网的大舞台! From Album Record. 就从一张专辑唱片开始。 Regardless of the final result is the success nevertheless failure, Lu Chen has the feeling of creation history. 无论最后的结果是成功还是失败,陆晨都有种创造历史的感觉。 ------------------- ------------------- Second delivers, seeks the subscription and monthly ticket support, asked to guarantee a minimum the monthly ticket! 第二更送上,求订阅和月票支持,求保底月票! PS: The new book on the shelf first month will soon pass, here author Monarch to all supports the reader friends who this book and subscription hit to enjoy the voting to express heartfelt gratitude, because had everyone's deep affection, enables author Monarch always to have the sufficient symbol power, Thank you everyone!( To be continued.) PS:新书上架首月即将过去,在这里作者君向所有支持本书、订阅打赏投票的读者朋友们表示衷心的感谢,正是因为有了大家的厚爱,才使得作者君始终都拥有充足的码字动力,谢谢大家!(未完待续。)
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