„Specifically said your idea...” “具体说说你的想法...” Lin Zhijie asked Lu Chen: „The release about this Album, what your idea is?” 林志杰问陆晨:“关于这张专辑的发行,你的想法是什么？” He listens to the 7 songs in Lu Chen first Album in the recording room, directs much to Wang Jing and Wang Hui, finally also has not given full expression, draws Lu Chen to sit to the reception room, asked the issue in release. 他在录音室里听完陆晨首张专辑里的七首歌,对王静和王辉指点不少,最后还言犹未尽,拉着陆晨坐到接待室,问起了发行方面的问题。 Lin Zhijie made Lu Chen to meet, wants to urge him to join Flying Stone Records, but has not served the purpose. 原本林志杰约陆晨见面,是想劝他加入飞石唱片,但没有达到目的。 Stemming from leading by the hand the idea of rookie, he did not mind that helps Lu Chen one conveniently slightly busy. 出于提携新人的想法,他并不介意顺手帮陆晨一个小忙。 Conceives a plan completely temporarily, Lin Zhijie Album that manufactured was having the interest in Lu Chen suddenly, therefore ran up to this small Workshop the audition, result one hear perceived! 完全是临时起意,林志杰忽然对陆晨正在制作的专辑产生了兴趣,于是跑到这家小工作室里来试听,结果一听就听进去了！ As the Flying Stone Records music director, Lin Zhijie is also the worldly-wise person of industry, he discovered keenly Lu Chen this Album besides work's quality, the style is quite unified and bright, what is principal is remembers past times. 作为飞石唱片的音乐总监,林志杰也是业界的老江湖,他敏锐地发现陆晨这张专辑除了作品本身的品质之外,风格极为统一和鲜明,主打的是怀旧。 Is completely different from at present most popular quick song Requ, the fans crowd of Lu Chen aiming obviously is not these young teenage boys and girls, but was born in 70-80 ages and first half of the 1990s popular music amateurs. 完全不同于时下最流行的快歌热曲,陆晨瞄准的粉丝人群显然不是那些十几岁的少男少女们,而是出生在70-80年代和九十年代前期的流行音乐爱好者。 This is a huge community! 这是个庞大的群体！ The domestic popular music, had had the innumerable magnificence in 80-90 ages, after marching into the new century, was affected by the European and US Japan and South Korea popular unrest, ultimately formed the present pattern. 国内的流行音乐,在80-90年代曾经拥有过无数的辉煌,步入新世纪之后被欧美日韩的流行风潮所影响,最终形成了现在的格局。 At present what is popular is what? Was the new idol, the small fresh meat, the quick song slam dancing and traditional entertainment involving talking and singing Divine Comedy... the young people of new generation pursues the fashion worship star, the rebel was energetic, did not like the traditional that wrap/sets. 时下流行的是什么？是新偶像、小鲜肉、快歌劲舞、说唱神曲...新生代的年轻人们追求时尚崇拜明星,叛逆精神十足,不喜欢过去传统的那套。 Parental generations of these teenage boys and girls are the nuclei of society, most current economic conditions are good, therefore they are willing to spend to pursue star very much, likes purchasing the star idol the peripheral product, the guarding the threshing floor concert spends several hundred over a thousand not to care casually. 这些少男少女们的父母辈是社会的中坚力量,大部分经济条件不错,因此他们很舍得花钱追星,喜欢购买明星偶像的周边产品,看场演唱会随便花个几百上千根本不在乎。 Therefore domestic entertainment media Company caters to their tastes desperately, directs the localization European and US Japan and South Korea that set of thing, closes right up against the fans economy to earn full. 因此国内的娱乐传媒公司就拼命地去迎合他们的口味,将欧美日韩的那套东西引进来加以本土化,靠着粉丝经济赚得盆满钵满。 The competition between entertainment Company intense to the extreme, the artists looked like the product of assembly line to be trained equally in large numbers, spends the huge market that the young fans are bringing with all might and main. 娱乐公司之间的竞争激烈到了极点,艺人们就像是流水线的产品一样被大批地培训出来,竭尽全力地消费着年轻粉丝们带来的巨大市场。 However these 70-80 years of crowds? 但是那些70-80年的人群呢？ They may accept the new music passively. Perhaps will like the new idol, however fondly remembered and persists in liking past these classics some were still more. 他们或许会被动地接受新的音乐。也许会喜欢上新的偶像,然而怀念和坚持喜欢着过去那些经典的依旧有很多很多。 The most typical example is Tan Hong, he is almost the going into seclusion condition, last year held the concert in Capital City Beijing National Indoor Stadium. Tens of thousands tickets sell in three days completely! 最典型的例子就是谭鸿,他都差不多是隐退状态,去年在京城国家体育馆开演唱会。几万张票在三天之内全部销售一空！ Why? Because Tan Hong also has millions to like his fan, perhaps they no longer young, the strength that but they have is still strong, but is not willing to spend on the idol like the young people. 为什么？因为谭鸿还有着千千万万喜欢他的歌迷,他们或许不再年轻,但他们拥有的力量依旧是强大的,只不过不像年轻人那么舍得在偶像身上花钱罢了。 Lu Chen the Album, the completed 7 songs are completely the ballads. Has the intense nostalgic flavor, he in the talent and intention of exposing, making Lin Zhijie change countenance! 陆晨的这张专辑,已经完成的七首歌全部都是民谣。带着强烈的怀旧味道,他在其中所展露出的才华和用心,让林志杰动容！ Therefore Lin Zhijie wants to help Lu Chen some in sales release, making this Album be insufficient to flee the capital. 所以林志杰就想在销售发行方面多帮陆晨一些,让这张专辑不至于蒙尘。 It should obtain the proper honor! 它应该获得应有的荣誉！ Lu Chen and Lu Xi looked mutually, the latter hints his nevertheless to answer Lin Zhijie this issue. 陆晨和陆熙相互看了看,后者示意他还是自己来回答林志杰这个问题。 Lu Chen thinks, said: „Teacher Lin, is such...” 陆晨想了想,说道:“林老师,是这样的...” The idea of Lu Chen makes own first Album through Flying Stone Records, including CD and USB, branches out the ordinary versions, rare edition collections and luxurious version three editions simultaneously, with way that the fans order definite quantity. 陆晨的想法是通过飞石唱片来灌制自己的首张专辑,包括CD和U盘,同时分出普通版、珍藏版和豪华版三个版本,采用粉丝订购的方式来确定数量。 In other words the fans subscribe many. Here makes many, suppresses to slightly the risk. 也就是说粉丝们订多少。这边就灌制多少,将风险压制到最小。 Flying Stone Records besides processing, must distribute Album through their channels. 飞石唱片除了加工之外,也要通过他们的渠道将专辑发行出去。 This channel is the branch store is found in New China Publishing house in whole country! 这个渠道就是分店遍布全国各地的新华书局！ New China Publishing house is the large state book distribution enterprise, the tenable time since then has 70 years, it subordinates in the national propaganda department and China Publishing Group, has to reach as high as 15000 sales networks, the headquarters are located in Capital City. 新华书局是国有大型图书发行企业,成立的时间迄今已有70年,它隶属于国家宣传部和中华出版集团,拥有高达15000个销售网点,总部设在京城。 The past time everyone bought the book, basically everyone went to New China Publishing house to buy, especially the teaching material books, the country also distributed through New China Publishing house. Therefore the annual sales volume is quite astonishing. 过去的时候大家买书,基本上所有人都去新华书局里买,特别是教材书籍,国家也是通过新华书局进行发行。因此年销售额极为惊人。 However in the new century, the country relaxed the limit in publication comprehensively, in addition emerging of online shopping, the hegemonic position of New China Publishing house encountered very big impact. The profit margin drops year after year. 但是进入新世纪,国家全面放开了出版方面的限制,加上网络购物的兴起,新华书局的霸主地位遭到了很大的冲击。利润率年年下降。 The branch stores in many remote area depend entirely on the hiring shop front to maintain the operation, sold the book to make less than how much money. 很多偏远地方的分店全靠出租店面来维持经营,卖书都赚不到多少钱了。 The difficult position that New China Publishing house faces has many same places with Flying Stone Records, in recent years the publishing house high level was also striving for changing the development to operate newly in every way, makes full use to display own advantage. 新华书局面临的困境跟飞石唱片有不少相同的地方,近年来书局高层也在求新求变拓展多方经营,将自己的优势充分利用发挥出来。 For example former New China Publishing house sold the magnetic tape and CD, the decline of elimination and decline that now these things eliminate, there is no benefit. Publishing house carries out the deep cooperation on same entertainment broker Company. Sells on behalf of someone the star idol various peripheral products, even is the admission ticket of concert. 比如以前新华书局卖磁带和CD,现在这些东西淘汰的淘汰、没落的没落,已经没有什么利益可言。书局方面就同娱乐经纪公司进行深入合作。代售明星偶像的各种周边产品,甚至是演唱会的门票。 Because the influence of New China Publishing house adds on is the genuine, entertainment broker Company is also glad to use this channel to expand the fans group very much, therefore formed one set of very mature operation process very much early. 由于新华书局的影响力加上都是正版,娱乐经纪公司也很乐意利用这个渠道扩大粉丝团体,因此很早形成了一套很成熟的运作流程。 One of Flying Stone Records New China Publishing house partners. 飞石唱片正是新华书局的合作方之一。 Lin Zhijie understands: „You want first online to sell in advance, then puts in New China Publishing house to produce goods?” 林志杰明白过来:“你是想先在网上预售,然后再放到新华书局里出货吧？” This sales way had much long time ago, the fans order the peripheral product of star on the official website, obtains the authentication code of correspondence, arrives at the local New China Publishing house sales network to sweep with the cell phone again, that can receive the thing. 这种销售方式很早就有了,粉丝们在官方网站上订购明星的周边产品,获得对应的认证码,再拿手机到本地的新华书局销售网点扫一扫,那就能领到东西。 To entertainment broker Company, this sales way reduced their pressure greatly, only need manufacture the good product to give New China completely Publishing house, produces goods with the aid of the latter powerful logistics system and huge distribution. 对娱乐经纪公司而言,这种销售方式大大减轻了他们的压力,只需将制作好的产品全部交给新华书局,借助后者强大的物流体系和庞大的销售网络来出货。 In addition the website direct sale, formed the perfect sales system, the cost is also reduced the reasonable level. 再加上网站直销,就形成了完善的销售体系,成本也被压缩到了合理水平。 The Lu Chen smile said: „Yes!” 陆晨微笑道:“是的！” He actually has the wrap/sets with others different sale plans, that came from the inspiration in dream world. 他其实有套跟别人不同的销售方案,那是来自梦世界里的灵感。 Now not good to say to Lin Zhijie temporarily. 只是现在暂时不好跟林志杰说。 Lin Zhijie nods to approve. 林志杰点点头表示认可。 Lu Chen did many schoolworks obviously beforehand, has the basic understanding regarding this set of release flow, chooses Flying Stone Records to conduct the idea that the cooperation definitely does not have temporarily, obviously is the process thinks. 陆晨显然是事先做了很多功课的,对于这套发行流程有基本的了解,选择飞石唱片进行合作肯定不是临时产生的想法,明显是经过深思熟虑。 But this is not optimistic about this Album Record sale prospect on behalf of Lin Zhijie. 但这并不代表林志杰就非常看好这张专辑的唱片销售前景。 After all Lu Chen now nevertheless new rookie, although he won the championship to accumulate many sentiment in «Singing China», however wanted to transform the sentiment for the solid benefit, that was not the simple matter. 毕竟陆晨现在还是刚出道的新人,虽然他在《唱响中华》夺得冠军积累了不少人气,然而想要将人气转化为实实在在的利益,那不是简简单单的事情。 The Lu Chen biggest problem, is he does not have a complete and experienced team is supporting secretly, lacks the personal connection resources, solely by the impulsion expenses of a small number of fans, being doomed is unable to walk is very far. 陆晨最大的问题,就是他没有一个完整而且经验丰富的团队在幕后支撑,缺乏人脉资源,单单靠少数粉丝的冲动消费,注定是无法走很远的。 Lin Zhijie really does not want to throw the Lu Chen cold water, furthermore the young people suffer a setback purely are not the misdemeanor. 林志杰真不想泼陆晨的冷水,再者年轻人遭受点挫折并不纯粹是坏事。 Therefore he did not have to say what/anything again. 所以他就没有再多说什么。 „You complete this Album a bit faster, when the time comes the Flying Stone that side I should be able to add on busy.” “那你快点将这张专辑完成,到时候飞石那边我应该能帮上点忙。” Lu Chen gratitude: „Thank you Teacher Lin!” 陆晨感激:“谢谢林老师！” Has this Flying Stone Records music director to help, he places that side release to be really easier Album! 有这位飞石唱片的音乐总监帮忙,那他将专辑放在那边发行真的容易很多！ Lin Zhijie said seriously: „Remembers that must pay great attention to the quality, in the detail cannot be careless, moreover...” 林志杰严肃地说道:“记得一定要注重品质,细节上不能马虎,另外...” He asked: „Your is composing music makes Wang Jing do?” 他问道:“你的编曲是让王静做的？” Lu Chen replied: „Yes.” 陆晨回答道:“是的。” Lin Zhijie hesitated, reminded: „You must strengthen in this aspect, by your talent, only then oneself participate in composing music, can the essence of work fully express in the maximum degree.” 林志杰沉吟了一下,提醒道:“你在这方面要加强,以你的才华,只有自己参与编曲,才能在最大程度上将作品的精髓充分表达出来。” Truly outstanding singer often can write the song also to be able composing music, naturally did not mean that will compose to understand composing music very much, but both have both have big promotion work to the work without doubt. 真正优秀的唱作人往往能写歌也能编曲,当然并不是说会作曲就一定要很懂编曲,但是两者兼具无疑对作品有着很大的提升作品。 After all others are not necessarily able to comprehend the intention of creator completely, the communication have the barrier. 毕竟别人未必能够完全领会到创作者的意图,沟通也存在着障碍。 Lu Chen does not study specialized, the ability in composing music aspect is very weakly normal. 陆晨并不是学专业的,编曲方面的能力薄弱很正常。 Lin Zhijie hopes that he can make up for the shortcoming in this aspect. 林志杰希望他能弥补这方面的缺点。 Lu Chen blushes however: „I have thought that I think that the Beijing accent or the northern sound attend a lecture, but heard that the audit card is very difficult to do.” 陆晨赧然:“我想过的,我想到京音或者北音听课,不过听说旁听证很难搞。” This idea Lu Chen has, but he has asked Wang Jing, knows that north Beijing accent nevertheless sound, auditing the card is difficult to handle, the Collage aspect controls very strictly, one year handles few several. 这个想法陆晨早就有了,只是他问过王静,知道无论是京音还是北音,旁听证都是非常难办理的,学院方面控制得很严,一年办理出去的只有少量几张。 Regarding other private organization that spends to go in casually... the nevertheless province province. 至于说其它花钱就随便进去的民办机构...还是省省吧。 Lin Zhijie said with a smile: „Has the study to be in high spirits, actually the professor who I know two Beijing accents, could help you manage an audit to prove, but cannot the percentage hundred guarantees have.” 林志杰笑道:“有学习精神很好,我倒是认识两位京音的教授,或许能帮你办张旁听证下来,但是也不能百分百保证就有。” Even if not the guarantee can have, is pleasantly surprised! 就算不是保证能有,已经是惊喜了！ Lu Chen said hastily: „Thank you Teacher Lin!” 陆晨连忙说道:“谢谢林老师！” „You apologize today many inferior...” “你今天谢过很多次了...” Lin Zhijie beckons with the hand saying: „Since you called my teacher, was our fates, I who can help am willing to help.” 林志杰摆摆手说道:“既然你叫我老师,也是我们的缘分,能帮的我愿意帮。” „Key must you try hard!” “关键还得你自己努力！” So long as does not affect itself and Company interest, Lin Zhijie is willing the young people who helps this have boundless prospects at present, what he sees on Lu Chen is one type is different from others' special characteristics. 只要不影响自身和公司的利益,林志杰很愿意帮助眼前这位前途无量的年轻人,他在陆晨身上看到的是一种不同于别人的特质。 Helps a small busy knot good reason, why not? 帮个小忙结个善缘,何乐而不为？ Lu Chen makes an effort to nod. He knows that this favor was owes truly, in the future has the opportunity also to also go back. 陆晨用力点了点头。他知道这份人情算是真正欠下了,将来有机会还得还回去。 Lu Chen is without doubt lucky, on this to successful star way, he has no doubt bumped into Zhao Deping, Jin Hongwei and Zhuang Hao such anti- road, met Chen Jianhao, Tan Hong and Lin Zhijie such guide! 陆晨无疑是幸运的,在这条通往成功的星途上,他固然碰到过赵德平、金宏伟、庄浩那样的阻路者,也遇上了陈建豪、谭鸿、林志杰这样的引路人！ Lu Chen and Lu Xi same place, sent off Lin Zhijie one group. 陆晨和陆熙一起,送走了林志杰一行人。 Returns to own Workshop, Lu Xi to turn out the memorandum to say to him: „2 : 00 pm, you must go to hundred generations culture broker Company, I had reached an agreement with responsible Wen Zhiyuan of that side broker section, he will arrange the artist to see the interview sound with you.” 回到自己的工作室,陆熙翻出记事本对他说道:“今天下午二点,你要去趟百代文化经纪公司,我已经跟那边经纪部的主管温智远说好了,他会安排艺人跟你见面试音的。” Lu Chen said without hesitation: „Good.” 陆晨不假思索地说道:“好的。” He must make money, makes a lot of money! 他要赚钱,赚很多很多的钱！ ------- ------- First delivers, likes this book the words, remembers that / / / article / net genuine subscription supports author Monarch! 第一更送上,喜欢本书的话,记得来起/点/中/文/网正版订阅支持作者君！ PS: Asked the monthly ticket to support, today nevertheless three!( To be continued.) PS:求月票支持,今天还是三更！(未完待续。)