Nine points. 九点。 The surface finished eating. 面吃完。 The Zhang Yuanqi also non- tube brush bowl tidies up, takes the wine class to depend toward the bed on, „Little Zhang, television.” 章远棋也不管刷碗收拾,拿着酒杯往床上一靠,“小张,电视。” Zhang Ye casts aside the big mouth to groan, does not prefer to touch nearby remote control to turn on the television to her very much, „which stage looks at?” 张烨撇着大嘴哼哼一声,不是很情愿地摸起旁边的遥控器给她打开电视机,“看哪个台啊？” Zhang Yuanqi said lightly: „Ht Literature and Art.” 章远棋平淡道:“ht文艺。” Zhang Ye well said: „Do you also look at this? I now with here.” 张烨咦道:“你也看这台？我现在就跟这里啊。” Suddenly, the telephone shakes on the table, the Zhang Ye heart said big evening's, in the past met. 突然间,电话在桌子上震起来,张烨心说大晚上的谁啊,过去一接。 „Teacher Zhang.” That side is sound of man, „I am Little Wang of TV station advertisement unit, before we two hours, has seen, telephoning said one to you, you made suggestions with that public welfare advertisement of supervised manufacture must broadcast immediately, five minutes, this column got down at most again is , after was above verified to pass, thought that the effect is good, moreover turned off a light that not too suitable noon to broadcast that in Cui gave ahead of time to tonight.” “张老师。”那边是个男子的声儿,“我是电视台广告部的小王啊,咱们两个小时前还见过呢,打电话是跟您说一声,您出点子和监制的那个公益广告马上就要播出了,顶多再有五分钟,这个栏目下了就是,也是上面审核通过后觉得效果非常好,而且关灯那一段不太适合中午播出,于脆给提前到今天晚上了。” „Alright, I knew.” “得嘞,我知道了。” „Has verified, thanked.” “审核过了,谢谢了。” „You were also laborious, is impolite.” “你们也辛苦了,不客气。” Puts down cell phone, Zhang Ye quickly gives television Voice in a big way, „chapter of Teacher, when this Music Billboard ended, when the time comes looks at a thing to you.” 放下手机,张烨赶快将电视声音给开大,“章老师,等这个音乐风云榜完了,到时候给你看个东西。” Zhang Yuanqi did not ask is anything, sip foreign wine. 章远棋也不问是什么,抿了口洋酒。 After long time, program ended, first after having broadcast cosmetics advertisement, immediately, advertisement of animation version came out, picture that the wife and husband quarrelled 半晌后,节目完了,先播了一个化妆品广告后,顿时,一个动画版的广告出来了,正是妻子和丈夫争吵的画面 Zhang Ye busy [say / way]: „Looks quickly looks quickly” 张烨忙道:“快看快看” Zhang Yuanqi as if has not understood, „what advertisement?” 章远棋似乎没看懂,“什么广告？” „You looked knew, Ha Ha.” Zhang Ye anticipated very much. “您看就知道了,哈哈。”张烨很期待。 The husband was scolded by the wife, while wife sob regret time, the husband came back, has turned off swaggering away the lamp. 紧接着,丈夫被妻子骂走了,正当妻子哭泣后悔的时候,丈夫又回来了,吧嗒,把灯关了扬长而去。 The screen was black. 屏幕黑了。 The captions also appear one line of large character economizes on electricity, the person walk the lamp to extinguish 字幕也显现出来一行大字节约用电,人走灯灭 Zhang Ye with advertisement department exchange and supervision time, defers to his world the Russia first edition to do basically, has not changed. 张烨跟广告部门交流和监督的时候,还是基本按照他那个世界的俄罗斯原版做的,没怎么变化。 After looking, Zhang Yuanqi is startled slightly, 80% have not thought that this god result, „is this public welfare advertisement? Also can such pat? Does Domestic have such excellent has creativity public welfare advertisement?” 看后,章远棋微微一怔,八成也是没想到这个神结局,“这是公益广告？还能这么拍？国内还有这么精良有创意的公益广告？” „Does first time see? You come.” Zhang Ye is very self-satisfied, promptly turned on computer to find their TV station homepage, selected, calling Zhang Yuanqi to read the manufacture list. “第一次见吧？您过来。”张烨十分得意,立即打开电脑找到他们电视台的一个网页,点进去,叫章远棋过来看制作名单。 Supervised manufacture: Zhang Ye. 监制:张烨。 Plan: Zhang Ye. 策划:张烨。 The creativity provides: Zhang Ye. 创意提供:张烨。 In 78 personnel lists, one less than half is the Zhang Ye name. 78个人员名单里,有一小半都是张烨的名字。 „Is this your work?” Zhang Yuanqi has a look at him. “这是你的作品？”章远棋看看他。 „Yes, I say, is I supervises.” Zhang Ye said: „What kind of? Also good?” “是啊,我提出来的,也是我监督的。”张烨道:“怎么样？还行吧？” „Um, good.” Then, Zhang Yuanqi continued on the bed the old god to close right up against in the place, has not managed him again “嗯,不错。”说完,章远棋又继续去床上老神在在地靠着了,没再理他 Zhang Ye cannot attend to managing her, but has read message under the TV station official forum. 张烨也顾不上管她,而是翻看了一下电视台官方论坛下的留言。 „Public welfare advertisement god of economize on electricity” “节约用电的公益广告神了啊” „Hahaha, I also just looked that laughed at me” “哈哈哈,我也刚看完,笑死我了” „God idea god creativity god transition god result” “神构思神创意神转折神结局” „Whose drop is this? Originally public welfare can advertisement also crank up this appearance?” “这是谁的点子啊？原来公益广告还能拍成这个样子？” „Heavens/Days, Zhang Ye? Personnel lists does the creativity provide with the supervised manufacture and other is Zhang Ye? Isn't that Zhang Ye that I know?” “天啊,张烨？创意提供和监制等几个人员名单都是张烨？不会是我所知道的那个张烨吧？” „Who is Zhang Ye?” “张烨是谁？” „Does not know that is.” “不知道是哪个啊。” „, This name has link skipping, I look.” “诶,这个名字有链接跳转,我看一下。” „Shit, the point goes to have the personnel resume, is that Teacher Zhang Ye, although does not have the picture, but you read the resume, far Beijing broadcasts Radio Station broadcast Host, presently takes office in Beijing TV Station ht Literature and Art Channel, Teacher Zhang Ye to go to Beijing TV Station to go to work” “我靠,点进去有人员简历,就是那个张烨老师,虽然没有照片,但你们看简历啊,远京城广播电台播音主持,现就职于京城电视台ht文艺频道,张烨老师去京城电视台上班了啊” „Real false?” “真的假的？” „Congratulations Teacher Zhang builds the fruits of virtue” “恭喜张老师修成正果啊” „I also think that Teacher Zhang forced out, originally went a step further” “我还以为张老师被封杀了呐,原来是更进一步了” „But Teacher Zhang does not do broadcast Host? How to make public welfare advertisement? Moreover does such well? The world could not discover one creativity to be also better than this fiercer public welfare advertisement, the connotation, was the world top” “可是张老师不是搞播音主持的吗？怎么会去做公益广告了啊？而且还做得这么好？全世界都找不出一条比这个更厉害的公益广告了啊创意也好,内涵也罢,都是世界顶尖的啊” „Who is Zhang Ye?” “张烨是谁啊？” „The one's own surfer looks up, don't his you know?” “自己上网查吧,他你都不知道？” Meanwhile. 与此同时。 Beijing are innumerable was looking that the htv Literature and Art Channel audiences saw this advertisement. Behind public welfare advertisement does not write the manufacture list, only then on the website will announce, therefore many people do not know that whose work this is, even if knows that most people do not know Zhang Ye, his fame is also only in the small group range, does not have is so famous. However this, does not hinder everybody's shock and exclaiming over to this advertisement 京城无数在看htv文艺频道的观众都看到了这一则广告。公益广告后面是不写制作名单的,只有网站上才会公布,所以很多人不知道这是谁的作品,即便知道,绝大多数人也不认识张烨,他的名气还只是小圈子范围内的,没那么名扬天下。不过就算这样,也不妨碍大家对这则广告的震惊和叫绝 „Ha Ha smiled to laugh at me” “哈哈笑死了笑死我了” „Really was this public welfare advertisement pats certainly certainly” “真是绝了啊这公益广告拍绝了啊” „A while hurries to look at playbacking, I must look, was too funny” “一会儿赶紧看回放,我还得看一遍,太逗了” „Wife you come quickly” “老婆你快来” „In?” “于嘛啊？” „Do not wash the face, looks at this public welfare advertisement quickly” “别洗脸了,快看这个公益广告” „What public welfare does advertisement have to look? Were you all right idly?” “公益广告有什么看的？你闲的没事了吧？” „, You came late, broadcast, you understood anything, this was not general public welfare advertisement, crap, too god transition” “得,你来晚了,都播完了,你懂什么啊,这不是一般的公益广告,我了个去,太神转折了啊” „Zheng does Jianzhi, who this advertisement do? Too perfect” “郑监制,这广告谁做的？太完美了啊” „Beijing TV Station? Not, their TV station not this talented person” “京城电视台？不会啊,他们电视台没有这种人才啊” „Right, therefore I wonder, how many people industry is the public welfare advertisement famous, coming up of number number, not in Beijing TV Station, but this advertisement looks is the Master writing skill, did they win over a popular actor from another company by offering higher pay? Which famous advertisement plan digging?” “对啊,所以我纳闷呢,业内做公益广告有名的几个人,数都数的上来,都不在京城电视台啊,可这广告一看就是大师的手笔,他们难道挖角了？把哪个有名的广告策划给挖过去了？” „Does not have the news.” “没消息啊。” „Our online should have the manufacture list.” “咱们查查网上应该有制作名单。” „, Looked up, Zhang Ye? Is Zhang Ye which?” “啊,查到了,张烨？张烨是哪位啊？” „Has not listened, in the advertisement circle does not have such No. 1 character.” “没听过,广告圈子里没有这么一号人物啊。” This evening, entire Beijing has many person many families to discuss that this public welfare advertisement, the advertisement effect simply is self-evident, was too successful, like a raging fire that this short a half hour, online discussed that can say that public welfare advertisement has not had this heat degree 这一晚,整个京城有不少人不少家庭都在议论这则公益广告,广告效果简直是不言而喻,实在太成功了,这才短短半个小时而已,网上已经讨论的如火如荼,可以说没有一个公益广告有过这种热度 amateur watches the fun, the expert looks at the way 外行看热闹,内行看门道 advertisement circle colleague who most causes a stir in 最轰动的还是广告圈子的行内人 This circle said that greatly loudly said small was not small, everybody has not seen, basically also knew, even outside Domestic had the exchange in this aspect. After this public welfare advertisement once were broadcast, first caused the wide scope to discuss in the Domestic advertisement circle, the friend who then some people gave back to the overseas many advertisement circle has sent the video. Finally that night, many people of overseas advertisement circle were also startled for the beauty get up 这个圈子说大不大说小不小,大家就算没见过,基本上也都认识,甚至国内外都有这方面的交流。这则公益广告一经播出后先是在国内广告圈引起了大范围讨论,然后有些人还给国外的不少广告圈的朋友将视频发了过去。结果当天晚上,国外广告圈的不少人也都惊为天人起来 Everybody inquired that who this advertisement is plans 大家纷纷打听这广告到底是谁策划的 Finally inquired the result of lets all person dumbfounded plan this advertisement from the start is not in the circle the person, but is your mother broadcast Host 最后询问出的结果却让所有人都哭笑不得策划这则广告的压根不是什么圈里人,而是你妈一个播音主持人 In a flash, many advertise(r) had a frustration, the public welfare advertisement bottleneck has puzzled outside Domestic a half year of time, nobody can reverse, finally now, actually isn't done this line of broadcast Host of solving the difficult problem by one? This creativity was too truly novel, had the creativity, this almost opened a leaf of front door to all advertise(r), making them suddenly see the light 一瞬间,不少广告人都生出一种挫败感,公益广告的瓶颈已经困扰国内外半年的时间了,无人可以扭转,结果现在,却被一个根本不是搞这行的播音主持人给攻克了难题？这个创意确实太新颖了,也太有创造性了,这几乎是给所有广告人打开了一扇大门,让他们豁然开朗起来 Innovation public welfare advertisement textbook 创新公益广告的教科书 This given name, the Zhang Ye work deserves( 这个名号,张烨的作品当之无愧( …… ……