GCSAT :: Volume #1

#94: Asymmetrical strategy


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leaf boat has not continued to simulate , from 1 completion, he has known this simulation plot is not time he can complete with ease, might as well first collects some necessary materials in the reality. 叶舟没有继续去进行模拟,从一的完成度上看,他就已经知道这一次的模拟剧情并不是他轻轻松松就能完成的,不妨先在现实中收集一些必要的资料。 For example, the nuclear fuel pile of explosion accident reasons and so on, made clear reason roughly, will be easier to process in the later simulation. 比如,核燃料堆爆炸事故原因之类的,搞清楚了大体的原因,在之后的模拟中才会更好处理。 He withdraws from the simulator, at this time the time in reality passed was less than ten minutes, he looked at time, was planning that has rested to be close for 6 hours not to eat food leaf Lan to call to have the lunch, never expected that she opened the door to go out of the room actually. 他退出模拟器,这时候现实中的时间才过去了不到十分钟,他看了一眼时间,正打算把已经睡了接近六个小时还没有吃过一口饭的叶澜叫起来吃午饭,没想到她倒是自己开门走出了房间。 Looks at leaf Lan the blurry appearance, leaf boat somewhat loves dearly to urge: 看着叶澜迷迷糊糊的样子,叶舟有些心疼地劝道: Does not need that anxious! This thing 1 : 00 pm on 1 : 00 pm, is not the critical matter!” “没必要那么急的嘛!这点东西晚 1 点就晚 1 点,又不是生死攸关的事情!” „Before you, when the spark factory is also not same boils, your dark pouche has not disappeared now, but also felt all right to say me.” “那你之前在星火工厂的时候还不是一样熬,你黑眼圈现在都还没消下去,还好意思说我。” „...... My that has the duty, ends the non- achievement to have an accident, what duty can you have now?” “......我那是有任务,完不成就要出事的,你现在能有啥任务?” leaf Lan shows the whites of the eyes to circle from his side, later before sat the computer . 叶澜翻了个白眼从他的身边绕了过去,随后又坐到了电脑前。 My that was not above that made, intentionally do not stay up late...... to starve to death, Elder Brother, you selected eat?” “我那不是做的上头了嘛,又不是故意要熬夜......饿死了,哥,你点吃的了没?” Yourself select, my little while must go out, I must participate in Chen Hao their deliberation, asks Chen Hao important person to equip while convenient.” “你自己点吧,我这会儿得出门了,我得去参加陈昊他们的一个研讨,顺便找陈昊要人要装备。” The leaf billows surprise looked at his one eyes, somewhat puzzled asking: 叶澜诧异地看了他一眼,有些不解的问道: Important person I can also understand, what meaning can equip is? Did not say that makes yourself purchase?” “要人我还可以理解,要装备是啥意思啊?不是说让你自己采购吗?” leaf boat shakes the head, replied: 叶舟摇摇头,回答道: Thing that I must make, overwhelming majorities are in the market cannot buy, said that lets the meaning that I purchase is to let me budgets inside allocation from the research and development, however the concrete goods supply enterprise must with them discuss that after all some equipment may involve the secret technology.” “我要做的东西,绝大多数都是市面上买不到的,说让我自己采购的意思是让我从研发预算里面拨款,但是具体的供货企业还是要跟他们商量的,毕竟有部分装备可能会涉及到机密技术。” Aircraft engine? But do I see also the engine manufacturers of many commercializations...... Boeing and so on? It is not right, Boeing truly is not the true commercial company, good, I understood.” “航空发动机吗?可是我看到也有很多商业化的发动机厂商啊......波音之类的?不对,波音确实不是真正的商业公司,好吧,我懂了。” The leaf billows study is the economy, curved circles to these international manufacturers behind these is also well aware. 叶澜本身学的就是经济,对这些国际厂商背后的那些弯弯绕也心知肚明。 The present international big plant, equips the big plant particularly, how many having is the background is clean? 现在的国际大厂,尤其是装备大厂,有几个是底子干净的? Somewhat with war industry, official and so on has relations, she remembers that also has the hell joke, said three questions that can never ask. 多多少少都跟军工啊、官方啊之类的沾点关系,她记得还有个地狱笑话,说的就是永远不能问的三个问题。 Cannot ask an age of woman, cannot ask wages of man, cannot ask that Volkswagen did anything in 1933 to 1945. 不能问一个女人的年龄,不能问一个男人的工资,也不能问大众汽车公司在1933年到1945年都干了些什么。 Just like populace, Boeing, although not bloodline pure military enterprise like Loma, the dirty work that but they do are also many. 跟大众一样,波音虽然不是像洛马那样血统纯正的军工企业,但是他们干的脏活儿也不少。 Understood well.” “懂了就好。” leaf boat looked at her one eyes, pushes the door to leave. 叶舟看了她一眼,推门离开。 The deliberation that he must participate in today how about around the world expands the influence of domestic-made communication facility, its core is the promoted strategy of mask aligner, in this conference, he is going the first place the technical theory and business logic integration, explains own viewpoint. 他今天要参加的研讨是关于如何在世界范围内扩大国产通信设备的影响力的,其核心就是光刻机的推广策略,在这个会议上,他将要第一次地把技术理论和商业逻辑结合,去说明自己的观点。 If own viewpoint can most approvals, then he can take advantage of opportunity to ask Chen Hao to want some engine related resources. 如果自己的观点能够得到大多数的认同,那么他就可以顺势找陈昊多要一些发动机相关的资源了。 ...... ...... When leaf boat rushes to seminar, in that side of sea, a subject almost consistent deliberation is also underway. 在叶舟赶往研讨会现场的时候,远在海的那一边,一场主题几乎完全一致的研讨也正在进行之中。 What is only different, the subject of opposite party is how prevents around the world to expand the influence of communication facility. 唯一不同的是,对方的主题是“如何阻止在世界范围内扩大通信设备的影响力”。 What speaking is a white hair old man, he once was the chief executive officer of Qualcomm, after abdicating, now still enlivens as adviser in the manufacturing industry. 正在发言的是一个白发老头,他曾经是高通公司的首席执行官,退位之后,现在以顾问的身份仍然活跃在制造行业。 If according to my viewpoint, the opposite party after comprehensively is mastering the technique of manufacture, the first matter that must handle fights certainly the price war with us, because our will also soon appear on the market, they not to the opportunities of our any respite, but before we will grow, will rely on inexpensive price my sufficient supply, will strangle us in the cradle.” “如果按照我的观点,对方在全面掌握制造技术之后,要做的第一件事情一定是跟我们打价格战,因为我们的也即将面世,他们不会给我们任何喘息的机会,而是会在我们成长起来之前,就凭借低廉的价格我充足的供应量,把我们扼杀在摇篮之中。” This point, we previously had many lessons.” “这一点,我们此前是有许多教训的。” Therefore, my suggestion is, we should like them, announce ahead of time information of price cut, ahead of time locks some orders, this at least can help us obtain enough respite time under the price impact of opposite party.” “所以,我的建议是,我们应该像他们一样,提前宣布降价的信息,提前锁定部分订单,这样至少可以让我们在对方的价格冲击之下获得足够的喘息时间。” So long as there is a time, so long as our industries should not be routed directly, then we can accumulate by the technology take the lead.” “只要有时间,只要我们的产业不要被直接击溃,那么我们就可以凭借技术积累重新占据主动。” Most people in conference site nod the approval, but still had few people to frown tightly had not responded. 会场中的大多数人都点头赞同,但仍有一部分人紧皱眉头没有反应。 But, if according to your strategy, that weren't equivalent to us to enter in the price war trap of opposite party on own initiative? This is not the result that we want!” “可是,如果按照你的策略,那不是相当于我们主动进入了对方的价格战陷阱中去吗?这根本就不是我们想要的结果!” Fights the price war with them, we have not stood to have been, even if an advantage, the matter of rare earth you did forget? Then we also think that they had been beaten, finally now? What truly nibbled is we!” “跟他们打价格战,我们从来就没有站到过哪怕一点优势,稀土的事情你们忘记了吗?当时的我们还以为他们已经被击垮了,结果现在呢?真正被蚕食的是我们自己!” Most times, their price wars are only a shield! Is behind them the shield of secretive goal!” “在绝大多数时候,他们的价格战都只是一种掩护!是他们背后不可告人的目的的掩护!” A man of suit and dress shoes refuted righteously. 一个西装革履的男人义正词严地反驳道。 The white hair old man sighed, says: 白发老人叹了口气,开口说道: Richard, you said is right, fights the price war with them, we are indeed impossible to take any advantage, but, this is the opposite party must smoothly, the opposite party will not have truly died, but must execute us sleepily, if we have not been willing to sacrifice our empress now, we can only look helplessly the king will die.” “理查德,你说的都是对的,跟他们打价格战,我们的确不可能占到任何便宜,但是,这是对方必应手,对方确实没有将死,但已经要把我们困毙了,如果现在我们还不愿意牺牲自己的皇后,那我们只能眼睁睁地看着王被将死。” This is breaks the arm to seek livehood, is our only opportunities.” “这是断臂求生,也是我们唯一的机会。” Hears grey head's painful voice, this man named Richard is peaceful. 听完白发老人沉痛的声音,这个叫理查德的男人安静下来。 His words stemmed from the temporary indignation, but in fact, he himself was also very clear, the price war in a short time was inevitable, was the only opportunity. 他刚才的话只是出于一时的气愤,但实际上,他自己也很清楚,短时间内的价格战既不可避免,也是唯一的机会。 Sees no longer some people to oppose, the white hair old man nods to officials. 见不再有人反对,白发老人向一盘的官方人员点了点头。 After several hours, an unwritten instruction issued executive there of all relevant companies. 几个小时之后,一条不成文的指令下发到了所有相关公司的高管那里。 In view of the price war of industry, soon must begin. 针对产业的价格战,即将要拉开序幕。 ....... ....... 15 : 00 pm, is started by the seminar of Chen Hao organization, what first spoke was each big shot and relevant industry personnel of domestic economy management field, leaf boat as the actual opinion leader of this conference, was placed the final smooth next to last act speech. 下午15点,由陈昊组织的研讨会开始,首先发言的是国内经济管理领域的各个大佬以及相关产业人员,叶舟作为这次会议的实际意见领袖,被放在了最后的顺序压轴发言。 Suggestion of front speech mainly centralized, in such as the price war, the adequate and systematic service and resources traded the equipment and land to change the equipment wait/etc to be confirmed on the actual effective expansion channel, although is very steady, but, in chip unusual industry, these strategies is in fact not necessarily able to receive the expected effect as we all know truly. 前面的发言的建议主要还是集中在了诸如价格战、配套服务、资源换设备、土地换设备等等已经被证实实际有效的扩张渠道上,虽然很稳健,但实际上所有人都知道,在芯片这个与众不同的产业上,这些策略未必能真正收到预期的效果。 Therefore, when is one's turn leaf boat spoke, everyone hopefully visits him, wanted to know that what suggestion he will offer. 所以,轮到叶舟发言时,所有人都满怀期待地看着他,想要知道他会给出一个什么样的建议。 leaf boat drank mineral water on table, after clearing throat, says: 叶舟喝了一口桌上的矿泉水,清清嗓子后开口说道: I think the suggestion that fellow seniors present make is very good, conforms to the market economy the rule, but, to be honest, such strategy we can formulate, the opponent also 100% can guess correctly.” “我认为在座的各位前辈提的建议都很好,也符合市场经济的规律,但是,说实话,这样的策略我们能制定出来,对手也百分之百能够猜到。” Therefore, from the perspective of actual combat, I do not think that these strategies can bring the big advantage to our equipment promotion, what we need is the asymmetrical strategy.” “所以,从实战的角度来说,我并不认为这些策略能够给我们的设备推广带来多大的优势,我们需要的是非对称的策略。” „A sale of product, most important holds the pain spot of customer. But now, the chip industry is most painful most painful point two, everyone also knows.” “一个产品的销售,最重要的就是抓住客户的痛点。而现在,芯片产业最痛最痛的点只有两个,想必大家也都知道。” „It is not the price, is not the output.” “不是价格,不是产量。” First, the secrecy, must ensure that the chip does not have the back door procedure/program ; Second, the patent barrier, must permit the opposite party limited imitation chip.” “第一,保密性,要确保芯片没有后门程序;第二,专利壁垒,要允许对方有限度地仿制芯片。” If we fight the price war, then the opposite party will truly have no other choice smoothly, but, that cannot touch their benefits fundamentally.” “如果我们去打价格战,那么对方确实会不得已应手,但,那并不能从根本上触动他们的利益。” These two points that only then above me said that is they are unable absolutely with the operation of note.” “只有我以上说的这两点,才是他们绝对无法跟注的操作。” My suggestion has two.” “我的建议有两条。” The customer that first, the open patent limit, signs over ten years exclusive contracts, provides the chip design authorization to the beneficiary who they, or they assign. The attention, here is only the chip design, and lifetime of being authorized after several years.” “第一,开放专利限制,签订十年以上排他合同的客户,向他们、或者他们指定的受益人提供芯片设计授权。注意,这里只是芯片设计,并且授权的使用期在数年之后。” Second, takes the China Development Bank credit around the world to make the commitment as the chip secrecy, if discovers the back door, compensates the great quantity amount one time.” “第二,以国开行在世界范围内的信用为芯片保密性做承诺,如果发现后门,一次性赔偿巨量金额。” Listens to Ye Zhou's words, presenting everyone was for silent several seconds. 听完叶舟的话,在场所有人都沉默了几秒钟。 A moment later, some people open the mouth to ask: 片刻之后,有人开口问道: Open patent limit can understand, after all we in chip design domain continuously quite leading, is authorized the partial monopoly not too big loss. However...... the words of security commitment, I have not looked to have what advantage.” “开放专利限制可以理解,毕竟我们在芯片设计领域一直都较为领先,授权部分专利并不算太大的损失。但是......保密承诺的话,我没看出来有什么优势啊。” We can pledge, the opposite party can also pledge, the customers are in any case impossible to examine, can only believe them.” “我们可以承诺,对方也可以承诺,反正客户都不可能检测出来,只能相信他们啊。” leaf boat shows a faint smile, asked back: 叶舟微微一笑,反问道: Customer cannot examine, but, we can examine.” “客户检测不出来,但是,我们可以检测出来啊。” That person is frowning to shake the head , to continue saying: 那人皱着眉头摇了摇头,继续说道: In the vast majority of cases, we cannot examine, back door thing is not simple, if we want to do, the opposite party cannot examine ....... wait/etc, I understood your meaning. With the similar method what to do if the opposite party also does cope with us?” “在绝大多数情况下,我们也检测不出来,后门这东西没有那么简单,如果我们想做的话,对方也是检测不出.......等等,我明白你的意思了。但是万一对方也用同样的手段对付我们怎么办?” leaf boat has thought that the answer of this issue, he replied without hesitation: 叶舟早就已经想好了这个问题的答案,他毫不犹豫地回答道: We can from proving purely. Is worried about our secrecy? Very simple, these signed ten years of exclusive contract, to need with us in the future with the customer that our designs produced their chips, certainly will help us speak.” “我们可以自证清白。担心我们的保密性?很简单,那些跟我们签了十年排他合同、需要在未来用我们的设计去生产他们自己的芯片的客户,一定会帮我们说话的。”
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