Sought the collection, sought the recommendation for these days, Bing City many people had discovered a strange happening, the page layout of Longjiang daily paper, daily has several words now. 求收藏,求推荐这几天,冰城很多人都发现了一个怪现象,龙江日报的一个版面,现在天天都是只有几句话。 Today says the summer, cool breeze Xu to come, said yesterday scorching sun overhead, likes propriety sees off, the day before said yesterday...... 今天说炎炎夏日,清风徐来,昨天说烈日当空,好礼相送,前天说…… But bottom of the page layout, has a message each time: Wind & Rain Brand electric fan, your summer good partner! 但每次版面底部,都有一句广告词:风雨牌电风扇,您夏天的好伙伴！ Consecutively for five days, everybody read the newspaper each time, will see this unique page layout, moreover this page layout, turns into everybody spare time rapidly the subject, even surpassed the legal system report to uncover a news of murder case, before this type of news, was the focal point that everybody discussed. 连续五天了,大家每次看报纸,都会看到这个独特的版面,而且这个版面,迅速变成大家茶余饭后的谈资,甚至超过了法制报破获一起杀人案的新闻,以前这种新闻,才是大家谈论的焦点。 Heard the person to discuss the Wind & Rain Brand electric fan in the street, Feng Yu knows his advertisement success. Now asks the electric fan, these person of instinct will think of Wind & Rain Brand! 在街边听到人谈论风雨牌电风扇,冯宇就知道他的广告成功了。现在一问电风扇,这些人本能的就会想到风雨牌！ Fifth day time, 20,000 electric fans, had worked overtime to complete by Motor Factory, payment for goods 80% have paid in full, but Feng Yu has not actually withdrawn all goods, has only withdrawn 2000. 第五天的时候,20000台电风扇,已经被电机厂加班加点完成,货款的80已经付清,但冯宇却并没有把所有的货都提走,只提走了2000台。 The Motor Factory person also thinks strange, even if 80%, they are also make money, this Feng Boss paid money, actually does not take away the thing, should not want to return goods? 电机厂的人也觉得奇怪,就算是80,他们也是赚钱的,这个冯老板付了钱,却并不把东西拿走,该不是想退货吧？ Li Director and Director Zhao also discussed that if Feng Yu if mentions the matter that returns goods, cannot comply. And also specially has informed Feng Yu, before the end of the month, must settle account the tail funds, otherwise their factory must deduct these goods completely! 李厂长和赵主任还商量了一下,如果冯宇要是提退货的事儿,坚决不能答应。并且还特意通知了冯宇,月底前必须把尾款结清,否则他们厂就要把这些货全部扣下！ These seconds cannot sell, but can also issue the staff, arrives to make the wages, the qualification has gained in any case! 这些残次品卖不出去,还可以发给职工,抵做工资啊,反正本钱已经赚回来了！ Feng Yu has not paid attention to the notice of Motor Factory, his was in the warehouse does not have the place, shipped after various markets and supply and marketing cooperatives, but also remaining 600 piled in the warehouse. If 20,000 raise, this warehouse most little must expand ten times to be good. Has the Motor Factory free warehouse, does not need not to use white! 冯宇根本没理会电机厂的通知,他那是仓库里没地方了,运送给各商场和供销社之后,还剩下600台堆在仓库呢。要是20000台都提出来,他这个仓库最少要扩大十倍才行。有电机厂的免费仓库,不用白不用！ Sixth day time, in newspaper presented a genuine advertisement finally. A picture, the picture of table fan, and writes with the red large character: The Wind & Rain Brand table fan, startled explodes the price 59 Yuan! 第六天的时候,报纸上终于出现一份真正的广告了。一张图片,台扇的图片,并且用红色的大字写着:风雨牌台扇,惊爆价59元！ Evening's time, Feng Yu in warehouse, meets to Corporation these people. 晚上的时候,冯宇在仓库,给公司这些人开会。 „Today you count how? Which market can curry favor with, which sells not well? Has the market not to suspend intentionally our electric fans, has the rationalize price?” “今天你们都统计的怎么样了？哪家商场卖得好,哪家卖得不好？有没有商场故意不把咱们的电风扇摆出来,有没有调整价格的？” This selling pattern, most fears is the business agent is up to mischief. Either said that intentionally the product does not sell, making you give a bigger preferential benefit \; Either looked that your product sells too, raises the price \; Also or takes your product as set-off , to promote profit higher similar product. 这种代销模式,最怕的就是代理商搞鬼。要么故意说产品不好卖,让你给更大的优惠\;要么看你产品太好卖,将价格提高\;又或者把你的产品作为陪衬,推销利润更高的同类型产品。 These provisions of Feng Yu in the contract the clarity that write, once breaks a contract, the commission fees 10 cents of not only reaching an agreement do not give, the deposit does not draw back, and opposite party must compensate his least 10,000 dollars. 冯宇在合同上把这些条款写的清清楚楚,一旦违约,不但说好的代理费一毛钱都不给了,押金也不退,并且对方还要赔偿他最少10000块钱。 The Feng Yu book thinks that they will say some people have broken a contract, or broke a contract completely. This years, government unit, one by one horizontal, moreover blind superiority feeling, which private business dares to consider the government unit? 冯宇本以为他们会说有人违约了,或者全部违约了。这年月,公家单位,一个比一个横,而且有一种盲目的优越感,哪个私企敢告公家单位？ But the matter with is not quite same, nobody who Feng Yu thinks breaks a contract, is only the electric fan basic won't sell! 但事情跟冯宇想的还不太一样,没有人违约,只是电风扇根本卖不动！ „Chief Feng, the supply and marketing cooperative has sold three today, clarity that I look, supply and marketing cooperative very diligently is selling, but nobody buys radically!” “冯总,供销社今天就卖了三台,我看的清清楚楚,供销社很努力的在推销,但根本没人买！” „The first general merchandise is also same, places the electric appliance counter very conspicuous position, person few that may buy, only sell five today.” “第一百货也是一样,放在电器柜台很显眼的位置,可买的人没有几个,今天也只卖出去了五台。” „Your that, power general merchandise.” “你们那还算好的,动力百货就一台。” „You were also open for business, peaceful general merchandise has not sold!” “你们好歹还开张了,太平百货一台都没卖出去！” „In Chief Feng, did these electric fans, fail?” “冯总,这些电风扇,是不是砸手里了？” ...... …… Everybody was saying chaotically, Feng Yu listens carefully, nodded. Conscientiously investigated, has not been loaf. 大家七嘴八舌的说着,冯宇仔细听完,点了点头。都认真调查了,没有一个偷懒的。 „Chief Feng, this electric fan basic won't sell, we what to do?” “冯总,这电风扇根本卖不动啊,咱们咋办？” Feng Yu smiled: „, Three days later, you saw the result! Tomorrow your this......” 冯宇笑了笑:“等,三天后,你们就看出结果了！明天你们这样……” Seventh day, daily paper last day of advertisement, what this chapter of publication is 49 electric fans, and has matched two pictures, one is the electric fan clamps the appearance on table, one is a truck, comes out the picture that from Motor Factory. 第七天,日报最后一天广告,这回刊登的是49的电扇,而且配了两张图片,一张是电风扇夹在桌子上的样子,一张是一台卡车,从电机厂出来的图片。 Afternoon time, Su Manager of supply and marketing cooperative frowns, this electric fan like does not sell, the price that he thinks was cheap the majority, what popularity but did not have, Feng Yu did not say that was advertizing? Makes such two pictures in the newspaper, how many words, is this also called the advertisement? 下午的时候,供销社的苏经理皱着眉头,这电风扇根本不像他想的那么好卖,价格是便宜了一多半,但没什么知名度啊,冯宇不是说在做广告吗？就在报纸上弄那么两张图片,几句话,这也叫做广告？ „Hello, what do you want to buy?” “您好,请问您要买什么？” „Has the Wind & Rain Brand electric fan?” “有风雨牌电风扇吗？” „Has, altogether two designs, each design many colors, which type do you want?” Sales clerk listless saying. “有的,一共两种款式,每种款式都有多种颜色,您要哪种？”售货员无精打采的说道。 „On this newspaper, really 49 Yuan?” “就这张报纸上的,真的49元？” The sales clerks read the newspaper, turns out a color design exactly the same electric fan from the counter, „right, 49 Yuan.” 售货员看着报纸,从柜台下面翻出一台颜色款式都一模一样的电风扇,“没错,49元。” „Good, I take one, no, two, give my father-in-law family|home also to buy one.” “好,我要一台,不,两台,给我老丈人家也买一台。” „Good, what color do you want?” The sales clerks were happy, Su Manager said that this electric fan sells one, gives her deducting a percentage of dollar! “好的,请问您要什么颜色？”售货员高兴了,苏经理可是说了,这电风扇卖出去一台,就给她一块钱的提成！ „Casual, hurries, gets money!” Ten opening unities pat on the counter, the sales clerk receives money to get money deftly, gives the guest two electric fan boxes. “随便,赶紧的,找钱！”十张大团结拍在柜台上,售货员麻利的收钱找钱,将两台电风扇盒子递给客人。 „It is not right, is the box so small? The fan blade cannot put down!” Guest doubt looks at the sales clerk, that expression, the sales clerk is deceiving him to be the same probably. “不对吧,盒子怎么这么小？扇叶都放不下！”客人狐疑的看着售货员,那眼神,好像售货员在欺骗他一样。 „You looked that this fan blade is separates, after you go home, oneself open, screw on tight on line, this living, the child will do.” “您看,这扇叶是分开的,您回家之后,自己打开,把螺丝紧上就行,这种活,小孩子都会做。” „Hey, but also is very interesting, happen to takes to give my son, when toy.” “嘿,还挺有意思的,正好拿回去给我儿子当玩具了。” Su Manager saw that a person bought two all of a sudden, on the face has shown a smiling face finally. However he is very curious, has this person bought two? 苏经理看到一个人一下子买了两台,脸上终于露出一点笑容。不过他很好奇,这人怎么就买了两台呢？ He has thought of anything, hurries to read today's Longjiang daily paper, above the picture that comes out from Motor Factory. Originally everybody knows that is the Motor Factory product, feels relieved to the quality. 他想到了什么,赶紧翻看今天的龙江日报,上面一张从电机厂出来的照片。原来大家知道是电机厂的产品,对质量才放心下来。 Su Manager does not know, reason also incessantly so. 苏经理不知道,原因还不止如此。 Feng Yu lets Corporation these people, spreads the news today to the stream of people crowded place. Let everybody believe that this Wind & Rain Brand electric fan, is the Motor Factory production. 冯宇让公司那些人,今天到人流密集的地方去散布消息。让大家都相信,这风雨牌电风扇,就是电机厂生产的。 Plastic? Plastic the solidity of equally! Moreover is catches a chill, plastic is not smaller than the wind of iron sheet. Also, how much money these electric fans wanted, this talent how much money? In the past bought a money, now purchases several! 塑料的怎么了？塑料的一样结实！而且就是吹风而已,塑料的不比铁片的风小。再说了,那些电风扇要多少钱,这个一台才多少钱？过去买一台的钱,现在购买好几台的！ Moreover there is an advantage, this plastic, it on does not rust! The color attractive did not say that gets wet with cleaning rag can polish. Also, this little thing, does not use in the winter, receives also conveniently, not like that big, occupies the Boss place. 而且还有一个好处,这塑料的,它不上锈啊！颜色好看不说,用抹布沾水就能擦干净。还有啊,这个小东西,冬天不用的时候,收起来也方便,不像那个大的,占老大地方。 An advantage, is safe, the finger extends, just hurts, a wound does not have! 还有一个好处,就是安全,手指头伸进去,也只不过疼一下,一点伤都没有！ In the newspaper ascended for one week, can this thing also be the shoddy commodity? Also can Motor Factory produce shoddy commodity? You listen, the boy of community old Wu, has bought one for Old Wu, Old Wu had shown off yesterday for one hour with us, at this time was enjoying at home! 报纸上都登了一个星期了,这东西还能是劣质商品？再说电机厂能生产劣质商品吗？你听听,小区老吴家的小子,给老吴买了一台,老吴昨天跟我们炫耀了一个多小时,这时候在家正享受呢！ After such an agitation, some people have moved, goes to the market or the supply and marketing cooperative in abundance inquired that this electric fan, so was really cheap? But after seeing the sample, some people have purchased at the scene, after some people went home to consider, will decide to buy tomorrow. 经过这么一鼓动,一些人动心了,纷纷去商场或者供销社询问,这电风扇,真的这么便宜了？而看到样品之后,一些人当场就购买了,还有一些人回家考虑了之后,也决定明天就去买。 In the afternoon, the city major markets and supply and marketing cooperatives altogether sold more than 100 electric fans, but had three is other brand, other completely were Wind & Rain Brand! 当天下午,全市各大商场和供销社一共卖出去了100多台电风扇,而只有三台是别的牌子,其余全部是风雨牌！ Does not have the means that read one week of newspaper, an everybody saying electric fan, why did not know, the first response was Wind & Rain Brand, does not want to buy Wind & Rain Brand, temporarily also changed the idea. 没办法,看了一个星期的报纸,大家一说电风扇,不知道为什么,第一反应就是风雨牌,原本没想买风雨牌的,临时也改了主意。 The Wind & Rain Brand electric fan, was hot! 风雨牌电风扇,火了！